Is adventskalender nagellack profitable to sell on Amazon Germany?

The niche generates €62K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (32/100).

How competitive is the adventskalender nagellack niche?

3 brands and 21 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in adventskalender nagellack?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 1.1%.

When does demand for adventskalender nagellack peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 96.1× the quietest.

What does it cost to enter the adventskalender nagellack niche?

Listings span €10.10–€77.45; the average listing price is €48.30 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.

adventskalender nagellack

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great€48.30

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great€10.10–€77.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great414.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€62K

€62K/yr · 168K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad89%

top-5 click share — a locked-up shelf

Growth

Bad-36.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, adventskalender nagellack is a €62K/yr Amazon Germany market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

adventskalender nagellack market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: €145K–€193K; units × avg price
Conversion rate: 0.8%
Avg BSR: #919
Page quality: 0%
Prime: 38%
Sponsored: 13%
Out of stock: 28.6%
Avg brand age: 36 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

essie77%
NÉONAIL21%
M. Asam2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 96.1×

Open Trend

Top adventskalender nagellack search terms

essie adventskalender11K/yr +6.8%0.0% conv.
neonail adventskalender9K/yr -28.1%1.6% conv.
nagellack adventskalender13K/yr +20.1%0.0% conv.
adventskalender essie9K/yr -4.0%0.0% conv.
adventskalender nagellack17K/yr -38.1%0.0% conv.
essie adventskalender 202550K/yr -88.9%0.0% conv.
adventskalender nägel9K/yr -21.1%0.0% conv.
nagel adventskalender4K/yr +250.0%0.0% conv.
neonail adventskalender 202520K/yr -84.9%0.0% conv.
adventskalender neonail4K/yr -79.5%11.1% conv.

All search terms

Top adventskalender nagellack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

essie Adventskalender mit exklusiven Shades aus den USA Nagellack und Nagelpflege 24 Türchen

essie€43.474.6★292 rev

NÉONAIL Adventskalender 2025 Frauen - Geschenke für Frauen - Adventskalender Mädchen - Weihnachtsgeschenke - Weihnachtskalender - Beauty Feels Like Home - Geshenkset - Kosmetik - UV Nagellack

NÉONAIL€61.644.5★69 rev

Essie 24 Tage Nagel-Adventskalender - Enthält 24 Produkte in normaler Größe und Mini-Größe für eine professionelle Maniküre von zu Hause aus

essie€57.614.5★100 rev

essie Adventskranz 2022 für Nagellack Liebhaber Mini Weihnachtskalender hinter 4 Türchen Beauty Adventskalender Überraschungen zur Maniküre und Nagelpflege 4 Artikel für Makeup- und Kosmetik-Fans

essie€18.394.5★247 rev

essie Adventskalender 2022 24 Überraschung im Beauty Adventskalender - Kosmetik Adventskalender für Frauen mit 24 Nagellack Geschenken von essie

essie€66.004.6★669 rev

Newest

by launch date

Essie Nagellack-Set classic love shades 3 Mini-Nagellacke für farbintensive Fingernägel

essie€10.100 rev

3mo ago

NÉONAIL Adventskalender 2025 Frauen - Geschenke für Frauen - Adventskalender Mädchen - Weihnachtsgeschenke - Weihnachtskalender - Beauty Feels Like Home - Geshenkset - Kosmetik - UV Nagellack

NÉONAIL€61.6469 rev

9mo ago

essie Adventskalender mit exklusiven Shades aus den USA Nagellack und Nagelpflege 24 Türchen

essie€43.47292 rev

11mo ago

M. Asam Asambeauty Adventskalender 2025 Make-up Adventskalender 2025 im Wert von 225 mit 24 Beauty-Überraschungen Beauty Weihnachtskalender mit Skincare Haarpflege & Körperpflege

M. Asam€51.751,332 rev

1y ago

Essie 24 Tage Nagel-Adventskalender - Enthält 24 Produkte in normaler Größe und Mini-Größe für eine professionelle Maniküre von zu Hause aus

essie€57.61100 rev

2y ago

What buyers say about adventskalender nagellack

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt46%

“Super Produkt”

Preis-Leistungs-Verhältnis25%

“Bestes Preis-Leistungs-Verhältnis: um das Geld, was der Kalender kostet kriegt man normalerweise nur 5 Essie Nagellacke”

Geschenk Zweck17%

“Schönes Geschenk für Kollegin”

Gesamtgröße4%

“viele Produkte eine richtig gute Größe haben”

Design insgesamt4%

“Der Kalender selbst sieht außerdem sehr schön und hochwertig aus und macht optisch richtig etwas her”

Geruch4%

“Auch die Düfte und die Qualität der Produkte kamen super an”

What buyers complain about

Preis-Leistungs-Verhältnis50%

“War ein Geschenk, aber der Warenwert der aufgedruckt finde ich übertrieben”

Qualität insgesamt50%

“Schlechte Qualität”

Top return reasons

Funktionalität insgesamt50%

Lackqualität50%

Common questions

Is adventskalender nagellack profitable to sell on Amazon Germany?: The niche generates €62K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (32/100).
How competitive is the adventskalender nagellack niche?: 3 brands and 21 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in adventskalender nagellack?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 1.1%.
When does demand for adventskalender nagellack peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 96.1× the quietest.
What does it cost to enter the adventskalender nagellack niche?: Listings span €10.10–€77.45; the average listing price is €48.30 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.