Adventskalender Beauty
Adventskalender Beauty shows low returns (0.7%), but soft demand (-37.2% this quarter) keeps it on the watch list.
Flapen Score
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Is Adventskalender Beauty profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Adventskalender Beauty is a €157K/yr Amazon Germany market (707K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Adventskalender Beauty: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -37.2% over the last 90 days and 0.5% of searches end in a purchase.
€157K
revenue / yr
Who owns the niche?
The top 5 brands hold 46% of demand, so 54% of the market is open.
54%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Adventskalender Beauty products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Douglas Adventskalender 2025 Grün - PFLEGE MAKE-UP & DUFT Luxury - 250 Warenwert - Hautpflege Make-up & Accessoires - mit 3 exklusiven Spa- und Pflegeprodukten Weihnachten
- Price
- €42.55
- Rating
- 3.9/5
- Reviews
- 153
- Age
- 10mo ago
Maybelline New York Adventskalender 2025 Mit 31 Türchen für den gesamten Dezember 26 Originalprodukten & 5 Goodies inkl. 2 Sky High Mascara + 4 Garnier Skincare Produkten
- Price
- €48.28
- Rating
- 4.7/5
- Reviews
- 728
- Age
- 11mo ago
Kneipp Adventskalender 2025 - Hochwertiger Adventskalender mit 24 Beauty Überraschungen für den Wellness Moment - Für Dich selbst oder zum Verschenken
- Price
- €38.02
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago
Revolution Makeup Advent Calendar 2025 24 Beauty-Must-haves Geschenkset mit Lipgloss Highlighter Blush Pinseln & Mascara vegan und tierversuchsfrei
- Price
- €34.39
- Rating
- 4.4/5
- Reviews
- 1,165
- Age
- 10mo ago
LOréal Paris Beauty Geschenkset 2025: 12 Beauty-Überraschungen Für kleine Luxusmomente in der Weihnachtszeit Make-Up Haarpflege und Hautpflege
- Price
- €29.26
- Rating
- 4.4/5
- Reviews
- 485
- Age
- 10mo ago
Trending
90-day click momentum
MAC - 24 Mystery Must-Haves Adventskalender/Advent Calendar 2025 Limited Edition
- Price
- €242.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
JEAN DARCEL Beauty Kosmetik Adventskalender 2025 - Für Frauen 167 Warenwert Originalprodukte - 24 Ampullen + 1 Pflege-Highlight Hyaluronsäure & Anti-Aging
- Price
- €60.50
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago
M. Asam MAGIC CARE Geschenkset mit Perfect Eye Serum (25 ml) & Perfect Teint (30 ml) - Anti-Aging Pflege Weihnachtsgeschenkidee für Frauen Pflege & Make-up Geschenkset Für Frauen
- Price
- €29.79
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
M. Asam MAGIC FINISH Adventskalender 2024 Beauty Produkte im Wert von 178 Vorfreude auf Weihnachten mit 24 Beauty-Momenten Weihnachtskalender mit Make-up Produkten wie Foundations & vieles mehr
- Price
- €36.20
- Rating
- 4.5/5
- Reviews
- 1,332
- Age
- 2y ago
Adventskalender Mädchen 2025 Beauty 24 Tage Exquisite Kosmetisch Weihnachtskalender für Mädchen Teenager Damen mit 24 Make up Produkten Weihnachts Countdown Kalender Geschenksets
- Price
- €23.68
- Rating
- 4.3/5
- Reviews
- 297
- Age
- 11mo ago
Newest
by launch dateMAC - 24 Mystery Must-Haves Adventskalender/Advent Calendar 2025 Limited Edition
- Price
- €242.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Balea Adventskalender Face 2025
- Price
- €38.95
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 9mo ago
JEAN DARCEL Beauty Kosmetik Adventskalender 2025 - Für Frauen 167 Warenwert Originalprodukte - 24 Ampullen + 1 Pflege-Highlight Hyaluronsäure & Anti-Aging
- Price
- €60.50
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago
Manhattan Adventskalender 2025
- Price
- €34.68
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 10mo ago
essence Adventskalender little X-MAS WONDER Beauty Geschenk für Frauen & Mädchen Make-up Advent Calendar 2025 vegan ohne Parabene 1er Pack
- Price
- €29.69
- Rating
- 4.7/5
- Reviews
- 220
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
28 falling
Sellers
76
Top-5 brand share
46%
Top 20: 95%
Top-5 click share
41%
Top 20: 85%
Open market
48%
- M. Asam12%
- Douglas International Purchasing GmbH10%
- Catrice Cosmetics9%
- MAYBELLINE8%
- Kneipp7%
- W76%
Adventskalender Beauty demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 148.7×
Top Adventskalender Beauty search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- adventskalender beauty232K/yr
- beauty adventskalender71K/yr
- adventskalender kosmetik113K/yr
- kosmetik adventskalender65K/yr
- skincare adventskalender36K/yr
- adventskalender pflege13K/yr
- advent calendar beauty17K/yr
- beauty kalender6K/yr
- no cosmetics adventskalender29K/yr
- damen adventskalender11K/yr
What reviews say buyers love and hate about Adventskalender Beauty
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Super schöne Produkte”
“Preis-Leistung somit auch ok”
“Ideal zum Verschenken”
“schönes Design”
“Die Düfte sind angenehm”
What buyers complain about
87% of reviews“War teuerer als andere Anbieter”
“95% unbrauchbare Produkte, grelle Farben, unangenehme Gerüche”
“Zudem ist der Preis im Vergleich zum Inhalt nicht ganz überzeugend – man bekommt zwar solide Qualität, aber wenig wirklich Besonderes”
“nichts über die Inhaltsstoffe in deutsch erfahren habe”
“Vieles defekt oder bereits benutzt”
Adventskalender Beauty return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Adventskalender Beauty questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
