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Abschminktücher

brand-locked demand (top 5 brands take 94% of clicks) — Abschminktücher doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 43Growth 23Conversion 94Competition 49Returns 100Price range 19Avg price 20Brand share 14Review moat 69Quality gap 38
This niche Category average · 1,260 niches

Is Abschminktücher profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Abschminktücher is a €226K/yr Amazon Germany market (263K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 47/100.

Abschminktücher: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.3% over the last 90 days and 11.7% of searches end in a purchase.

€226K

revenue / yr

Units sold / yr40K
Search volume / yr-3.3%263K
Conversion rate11.7%
Avg price€7.35

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers11 · 27
Top-5 product click share55%
Open market6%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement88%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews743

Top Abschminktücher products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€18K€27K€36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

4%

  • bebe38%
  • by Amazon23%
  • Beiersdorf13%
  • Neutrogena11%
  • NIVEA10%
  • ourmed life2%
  • Open — no brand owns it (5 brands, 4%)

Abschminktücher demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume263KCVR11.7%Products25Brands11Top 5 Brands94%OOS Rate5.2%Rating4.5★Reviews743Avg BSR#102
8K6KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Abschminktücher search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • abschminktücher120K/yr
  • bebe abschminktücher55K/yr
  • gesichtsreinigungstücher16K/yr
  • reinigungstücher gesicht15K/yr
  • nivea abschminktücher7K/yr
  • nivea reinigungstücher6K/yr
  • abschminktücher bebe9K/yr
  • bebe reinigungstücher7K/yr
  • make up entferner tücher5K/yr
  • abschminktücher nivea3K/yr

What reviews say buyers love and hate about Abschminktücher

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Einfache Reinigung16%

Beste Reinigungstücher

Reinigung12%

Meine tägliche sanfte Routine

Qualität insgesamt12%

Super Produkt

Geruch10%

Super soft - ich liebe den Duft

Weiches Gefühl7%

super weich, schöne größe, ideal für die skincare routine

What buyers complain about

59% of reviews
Allergien11%

Habe mir ein schreckliche Allergie eingehandelt

Geruch10%

geruch eher neutral

Feucht/Trocken7%

recht trocken

Hautgesundheit6%

meine Haut brennt wie Feuer

Gesamtgröße5%

Es war sehr klein

Abschminktücher return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Feucht/Trocken
38%
2Gesamtgröße
25%
3Geruch
13%
4Qualität insgesamt
13%
5Hartes Gefühl
6%

Common Abschminktücher questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Abschminktücher 47/100 on Amazon Germany — Skip it. The niche generates €226K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -3.3% over the last 90 days.
Search demand for Abschminktücher on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.