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Abmattierung Blond

brand-locked demand (top 5 brands take 100% of clicks) — Abmattierung Blond doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 1,052 of 1,260 Kosmetik niches · −8 vs the category median of 47

Market size 20Growth 22Conversion 95Competition 9Returns 99Price range 42Avg price 35Brand share 0Review moat 38Quality gap 58
This niche Category average · 1,260 niches

Is Abmattierung Blond profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Abmattierung Blond is a €81K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 39/100.

Abmattierung Blond: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.8% over the last 90 days and 12.2% of searches end in a purchase.

€81K

revenue / yr

Units sold / yr6K
Search volume / yr-6.8%65K
Conversion rate12.2%
Avg price€10.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 51
Top-5 product click share89%
Open market0%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,663

Top Abmattierung Blond products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

€0€16K€32K€49K€65K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Wella Professionals88%
  • FOUR REASONS4%
  • Herbatint4%
  • L'Oreal Paris4%

Abmattierung Blond demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR12.2%Products8Brands4Top 5 Brands100%OOS Rate5.6%Rating4.4★Reviews2,663Avg BSR#55
18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Top Abmattierung Blond search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aschblond tönung17K/yr
  • wella color touch 9/1614K/yr
  • tönung aschblond10K/yr
  • color touch 9/167K/yr
  • wella 9/165K/yr
  • 9/16 wella color touch5K/yr
  • haartönung aschblond5K/yr
  • aschblond tönung gegen rotstich3K/yr

What reviews say buyers love and hate about Abmattierung Blond

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Farbe30%

Color Frese mask

Qualität insgesamt15%

Super Produkt

Geruch11%

Gut riechende Haarmaske

beworben Vs Tatsächliches Produkt9%

entspricht den Erwartungen

Eignung für gefärbtes Haar9%

Farbshampo

What buyers complain about

89% of reviews
Farbe33%

Ansatz grau

Eignung für gefärbtes Haar14%

Die Farbe hat überhaupt nichts mit Blond zu tun

Funktionalität insgesamt11%

Nützt gar nichts

Qualität insgesamt6%

Verstehe die super Bewertungen nicht

Feucht/Trocken6%

macht das Haar trocken

Abmattierung Blond return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
70%
2Funktionalität insgesamt
8%
3beworben Vs Tatsächliches Produkt
4%
4Haftung/Klebrigkeit
3%
5Kompatibilität – insgesamt
3%

Common Abmattierung Blond questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Abmattierung Blond 39/100 on Amazon Germany — Skip it. The niche generates €81K/yr across 8 tracked products. Search demand moved -6.8% over the last 90 days.
Search demand for Abmattierung Blond on Amazon Germany peaks in Aug–Sep, where the busiest month runs 1.8× the quietest.