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Abdeckstift Gesicht

prices mostly outside the sweet spot ($1.59–$13.46) — Abdeckstift Gesicht doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 16Growth 13Conversion 83Competition 63Returns 99Price range 0Avg price 19Brand share 41Review moat 37Quality gap 55
This niche Category average · 1,260 niches

Is Abdeckstift Gesicht profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Abdeckstift Gesicht is a €62K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 44/100.

Abdeckstift Gesicht: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.1% over the last 90 days and 8.9% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr10K
Search volume / yr-23.1%103K
Conversion rate8.9%
Avg price€6.82

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 113
Top-5 product click share47%
Open market20%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement74%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,836

Top Abdeckstift Gesicht products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

113

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

14%

  • Balea28%
  • Essence Cosmetics24%
  • MAYBELLINE11%
  • Artdeco10%
  • M. Asam7%
  • AOK6%
  • Open — no brand owns it (6 brands, 14%)

Abdeckstift Gesicht demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR8.9%Products27Brands12Top 5 Brands80%OOS Rate2.2%Rating4.4★Reviews2,836Avg BSR#68
3K2KDec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Abdeckstift Gesicht search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • abdeckstift gesicht33K/yr
  • abdeckstift22K/yr
  • abdeckstift pickel13K/yr
  • pickel abdeckstift9K/yr
  • concealer stick9K/yr
  • concealer stift6K/yr
  • abdeckstift gesicht pickel6K/yr
  • abdeckstift antibakteriell4K/yr

What reviews say buyers love and hate about Abdeckstift Gesicht

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Abdeckung29%

Echt super Concealer denkt super

Qualität insgesamt15%

Super Produkt

Farbe9%

Farbe passt für mich

Preis-Leistungs-Verhältnis9%

Super Preis

beworben Vs Tatsächliches Produkt8%

Macht was er soll

What buyers complain about

71% of reviews
Haltbarkeit12%

Half schnell 1 2 Tage war es weg

Abdeckung12%

Nicht deckend

Qualität insgesamt9%

Schlechte Qualität

Farbe9%

Farbe kommt nicht ganz hin

Feucht/Trocken8%

Es ist entweder komplett leer oder eingetrocknet

Abdeckstift Gesicht return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
31%
2Farbe
20%
3Haftung/Klebrigkeit
8%
4Produktzustand
8%
5Benutzerfreundlichkeit
8%

Common Abdeckstift Gesicht questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Abdeckstift Gesicht 44/100 on Amazon Germany — Skip it. The niche generates €62K/yr across 27 tracked products. Search demand moved -23.1% over the last 90 days.
Abdeckstift Gesicht buyers on Amazon Germany complain most about Haltbarkeit, Abdeckung, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.