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abdeckstift gesicht

Skip it

Prices mostly outside the sweet spot ($1.59–$13.46) — this niche doesn't clear our bar today.

Market size 16Growth 13Conversion 83Competition 63Returns 99Price range 0Avg price 19Brand share 41Review moat 37Quality gap 55

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,836.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€6.82

avg listing price — sweet spot $15–$100

Market size

Bad€62K

€62K/yr · 103K searches

Growth

Bad-23.1%

90-day search growth — must beat 0% to launch

Price range

Bad€1.59–€13.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, abdeckstift gesicht is a €62K/yr Amazon Germany market (103K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

abdeckstift gesicht market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€55K–€68K
units × avg price
Conversion rate
8.9%
Avg BSR
#68
Page quality
0%
Prime
93%
Sponsored
74%
Out of stock
2.2%
Avg brand age
54 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

113

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

14%

  • Balea28%
  • Essence Cosmetics24%
  • MAYBELLINE11%
  • Artdeco10%
  • M. Asam7%
  • AOK6%
  • Open — no brand owns it (6 brands, 14%)

Demand

Weekly Amazon search volume, last 31 weeks — -23.1% search growth over the last 90 days.
3K2KDec '25Jan '26Feb '26Mar '26Apr '26May '26

Top abdeckstift gesicht search terms

  • abdeckstift gesicht33K/yr
  • abdeckstift22K/yr
  • abdeckstift pickel13K/yr
  • pickel abdeckstift9K/yr
  • concealer stick9K/yr
  • concealer stift6K/yr
  • abdeckstift gesicht pickel6K/yr
  • abdeckstift antibakteriell4K/yr
All search terms

Top abdeckstift gesicht products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€3K10%€6K15%€9K20%€12K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about abdeckstift gesicht

What buyers praise and complain about, mined from review topics.

What buyers love

Abdeckung29%

“Echt super Concealer denkt super”

Qualität insgesamt15%

“Super Produkt”

Farbe9%

“Farbe passt für mich”

Preis-Leistungs-Verhältnis9%

“Super Preis”

beworben Vs Tatsächliches Produkt8%

“Macht was er soll”

Einfache Anwendung7%

“Der Asam Magic Finish Perfect Blend concealer lässt sich super einfach auftragen”

Eignung für Mischhaut4%

“Catrice Ultimate Camouflage Cream, Concealer, Abdeckstift, Nr. 020 N Light Beige, nude, für Misch”

Benutzerfreundlichkeit4%

“Gut anzuwenden”

Feucht/Trocken2%

“trocknet die Haut nicht unnötig ab”

Funktionalität insgesamt2%

“Deckt gut ab, gut zu verteilen”

What buyers complain about

Haltbarkeit12%

“Half schnell 1 2 Tage war es weg”

Abdeckung12%

“Nicht deckend”

Qualität insgesamt9%

“Schlechte Qualität”

Farbe9%

“Farbe kommt nicht ganz hin”

Feucht/Trocken8%

“Es ist entweder komplett leer oder eingetrocknet”

Benutzerfreundlichkeit7%

“mit Pinsel schwierig”

Funktionalität insgesamt5%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis4%

“Finde sehr schade da ea 10 euro bezahlt hab”

Dicke3%

“Sehr dünn gleich abgebrochen leider”

Weiches Gefühl3%

“zu weich und cremig für einen Concealer”

Top return reasons

Defekt Material/Teile31%
Farbe20%
Haftung/Klebrigkeit8%
Produktzustand8%
Benutzerfreundlichkeit8%
Abdeckung6%
Haltbarkeit3%
Geruch3%
Gesamtgröße2%
Funktionalität insgesamt2%

Common questions

Is abdeckstift gesicht profitable to sell on Amazon Germany?
The niche generates €62K/yr across 27 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Skip it (44/100).
How competitive is the abdeckstift gesicht niche?
12 brands and 113 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in abdeckstift gesicht?
Top complaints mined from reviews: Haltbarkeit, Abdeckung, Qualität insgesamt. The return rate is 0.1%.
What does it cost to enter the abdeckstift gesicht niche?
Listings span €1.59–€13.46; the average listing price is €6.82 (sweet spot $15–$100). The average incumbent carries 2,836 reviews — the moat a new listing must climb.