Is Abdeckstift Gesicht profitable to sell on Amazon Germany?

Flapen scores Abdeckstift Gesicht 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €62K a year across 27 tracked products. Search demand grew -23.1% in the last 90 days.

How competitive is the Abdeckstift Gesicht niche on Amazon Germany?

12 brands and 113 sellers compete in Abdeckstift Gesicht on Amazon Germany. The top 5 Abdeckstift Gesicht products take 47% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Abdeckstift Gesicht?

Abdeckstift Gesicht buyers on Amazon Germany complain most about Haltbarkeit, Abdeckung, and Qualität insgesamt. An estimated 0.1% of orders come back.

What does it cost to enter the Abdeckstift Gesicht niche?

Abdeckstift Gesicht sells for €6.82 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.59 to €13.46. The average product has 2,836 reviews, the count a new listing must catch up to.

Abdeckstift Gesicht

Fail

Prices span $1.59–$13.46, mostly outside the sweet spot, so Abdeckstift Gesicht is a Fail.

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €62K/yr103K searches / yr
90-day growth: -23.1%search demand this quarter
Competition: 47%top-5 click share · 12 brands · 113 sellers

Flapen Score

Abdeckstift Gesicht against its category

The dotted line is the Kosmetik average. Past it, Abdeckstift Gesicht is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Abdeckstift Gesicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Abdeckstift Gesicht 103K times last year and spent an estimated €62K. The top 5 brands take 80% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months: 103K
Growth, 90 days vs prior 90: -23.1%
Conversion, latest week: 8.9%
Market size, estimated: €62Ka year
Top search term: abdeckstift gesicht33K searches a year

02 · Price

A sale here is worth €6.82.

Listings sell for €6.82 on average, from €1.59 to €13.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €6.82 that is €2K to €3K a year per listing.

Average price: €6.82under the $15 to $100 sweet spot
Price range: €1.59–€13.46
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€3K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #68 within Make-Up. It carries 2,836 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 74%
Prime listings: 93%
Out of stock, average day: 2.2%
Average rank: #68in Make-Up
Average rating: 4.42 starsAmazon Germany average 4.37 stars
Average reviews: 2,836per listing
Listings tracked: 27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 54 months

Products

Top Abdeckstift Gesicht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

113

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

14%

Brand 128%
Brand 224%
Brand 311%
Brand 410%
Brand 57%
Brand 66%
Open — no brand owns it (6 brands, 14%)

Demand

Abdeckstift Gesicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Abdeckstift Gesicht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

abdeckstift gesicht33K/yr -24.1%7.9% conv.
abdeckstift22K/yr -17.9%6.4% conv.
abdeckstift pickel13K/yr -37.7%8.8% conv.
pickel abdeckstift9K/yr -17.4%7.1% conv.
concealer stick9K/yr -37.5%1.0% conv.
concealer stift6K/yr -1.3%1.4% conv.
abdeckstift gesicht pickel6K/yr -7.2%9.3% conv.
abdeckstift antibakteriell4K/yr -21.9%5.3% conv.

Reviews and returns

What reviews say buyers love and hate about Abdeckstift Gesicht

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Abdeckung”

12%of negative reviews mention “Haltbarkeit”

0.1%of orders come back

“Half schnell 1 2 Tage war es weg”

A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Abdeckstift Gesicht questions

Answered from the same tracked data.

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