4711 acqua colonia
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great€16.84avg listing price — sweet spot $15–$100
Price range
Good€4.14–€35.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Review moat
Good1,240.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€169K€169K/yr · 190K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, 4711 acqua colonia is a €169K/yr Amazon Germany market (190K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
4711 acqua colonia market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €135K–€168K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 62%
- Out of stock
- 6.7%
- Avg brand age
- 74 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
3 flat
Sellers
155
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
0%
- 471183%
- ACQUA COLONIA16%
- Marmara1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.8% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
Top 4711 acqua colonia search terms
- 471158K/yr
- 4711 kölnisch wasser39K/yr
- 4711 remix22K/yr
- 4711 acqua colonia17K/yr
- kölnisch wasser18K/yr
- 4711 parfüm damen8K/yr
- aqua colonia8K/yr
- aqua colonia 47115K/yr
- acqua colonia6K/yr
- 4711 parfüm5K/yr
Top 4711 acqua colonia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4711 Remix Cologne Zitrone - Urban Summer I Eau de Cologne - fruchtig - spritzig - wild - die lebendige Frische der Zitrone sommerlich neu ge-remixt! I 100ml Natural Spray Vaporisateur
4711€12.954.5★92 rev
4711 Echt Kölnisch Wasser | Eau de Cologne 50ml Natural Spray - unisex
4711€10.414.6★1,202 rev
4711 Remix Cologne Limette - Sparkling Island I Eau de Cologne - fruchtig - spritzig - sommerlich - die fruchtig-frische Limitte neu im prickelnden Mix! I 100ml Natural Spray Vaporisateur
4711€13.054.6★301 rev
4711 Echt Kölnisch Wasser Eau de Cologne 400 ml
4711€24.804.6★13,476 rev
4711 Acqua Colonia Eau de Cologne Mini Set 5x8ml
4711€16.344.6★170 rev
Newest
by launch date
4711 Remix St. Tropez I Eau de Toilette
4711€13.333 rev
4711 Echt Kölnisch Wasser | Eau de Cologne 100ml Natural Spray - Duftklassiker im ikonischen Flakon - unisex - wohltuend für Körper Geist und Seele
4711€16.202 rev
4711 Echt Kölnisch Wasser | Duschgel des Duftklassikers 4711 - wirkt wohltuend auf Körper Geist und Seele | 200ml
4711€4.1414 rev
4711 Echt Kölnisch Wasser I Floral Collection - JASMIN - Eau de Cologne - florale Neuinterpretation der Ikone - sinnlich anmutig betörend I 100ml Natural Spray Vaporisateur
4711€12.1318 rev
4711 Remix California Feeling I Geschenkset - zitrisch - fruchtig - floral - für einen Unvergesslichen Sommer I Eau de Cologne 100ml & Bodylotion 75ml
4711€13.7619 rev
Trending
90-day click momentum4711 Echt Kölnisch Wasser | Eau de Cologne 100ml Natural Spray - Duftklassiker im ikonischen Flakon - unisex - wohltuend für Körper Geist und Seele
4711€16.205.0★
4711 Remix St. Tropez I Eau de Toilette
4711€13.333.3★
4711 Remix Cologne Zitrone - Urban Summer I Eau de Cologne - fruchtig - spritzig - wild - die lebendige Frische der Zitrone sommerlich neu ge-remixt! I 100ml Natural Spray Vaporisateur
4711€12.954.5★
ACQUA COLONIA White Peach & Coriander Eau de Cologne 50 ml
4711€16.834.6★
4711 Remix Cologne Green Oasis I Eau de Cologne - spritzig - frei - abenteuerlustig - für wahre Lebensfreude! I 100ml Natural Spray Vaporisateur
4711€13.074.5★
What buyers say about 4711 acqua colonia
What buyers praise and complain about, mined from review topics.What buyers love
“Einmaliger Jasmin Duft”
“super Preis”
“Passt”
“Wie erwartet gut”
“Geschenk”
“Der Duft passt super zu warmen Sommertagen”
“Auf meiner Haut hält er viele Stunden”
“Perfect and perfect Effekt as always”
“An heißen Tagen sehr erfrischend”
“Haltbarkeit”
What buyers complain about
“Stinkt”
“Benutzter geöffneter Artikel”
“Anders als die Beschreibung vermuten lässt”
“Das ist nur gefärbtes Wasser”
“hält er nicht lange an.”
“Riecht extrem nach Alkohol”
“Flasche ist auch sehr groß”
“Das Body Spray klebt auch nicht auf der Haut, was bei manch anderen Body Sprays der Fall ist”
“dafür ist der Preis dann nicht sonderlich angemessen.”
Top return reasons
Common questions
- Is 4711 acqua colonia profitable to sell on Amazon Germany?
- The niche generates €169K/yr across 50 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +34.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the 4711 acqua colonia niche?
- 3 brands and 155 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 4711 acqua colonia?
- Top complaints mined from reviews: Geruch, Produktzustand, beworben Vs Tatsächliches Produkt. The return rate is 0.2%.
- When does demand for 4711 acqua colonia peak?
- Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the 4711 acqua colonia niche?
- Listings span €4.14–€35.80; the average listing price is €16.84 (sweet spot $15–$100). The average incumbent carries 1,241 reviews — the moat a new listing must climb.