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4711 Acqua Colonia

4711 Acqua Colonia shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 12% of 1,260 Kosmetik niches · +9 vs the category median of 47

Market size 35Growth 59Conversion 61Competition 83Returns 99Price range 66Avg price 80Brand share 0Review moat 56Quality gap 38
This niche Category average · 1,260 niches

Is 4711 Acqua Colonia profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 4711 Acqua Colonia is a €169K/yr Amazon Germany market (190K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 56/100.

4711 Acqua Colonia: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +34.8% over the last 90 days and 5.3% of searches end in a purchase.

€169K

revenue / yr

Units sold / yr10K
Search volume / yr+34.8%190K
Conversion rate5.3%
Avg price€16.84

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 155
Top-5 product click share33%
Open market0%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement62%
New entrants (1y)7· 1 succeeded
Avg rating4.5★
Avg reviews1,241

Top 4711 Acqua Colonia products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€5K€10K€15K€20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

155

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

0%

  • 471183%
  • ACQUA COLONIA16%
  • Marmara1%

4711 Acqua Colonia demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume190KCVR5.3%Products50Brands3Top 5 Brands100%OOS Rate6.7%Rating4.5★Reviews1,241Avg BSR#109
6K4KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Top 4711 Acqua Colonia search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 471158K/yr
  • 4711 kölnisch wasser39K/yr
  • 4711 remix22K/yr
  • 4711 acqua colonia17K/yr
  • kölnisch wasser18K/yr
  • 4711 parfüm damen8K/yr
  • aqua colonia8K/yr
  • aqua colonia 47115K/yr
  • acqua colonia6K/yr
  • 4711 parfüm5K/yr

What reviews say buyers love and hate about 4711 Acqua Colonia

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Geruch78%

Einmaliger Jasmin Duft

Preis-Leistungs-Verhältnis3%

super Preis

Gesamtgröße3%

Passt

beworben Vs Tatsächliches Produkt2%

Wie erwartet gut

Geschenk Zweck2%

Geschenk

What buyers complain about

75% of reviews
Geruch27%

Stinkt

Produktzustand14%

Benutzter geöffneter Artikel

beworben Vs Tatsächliches Produkt11%

Anders als die Beschreibung vermuten lässt

Farbe7%

Das ist nur gefärbtes Wasser

Haltbarkeit4%

hält er nicht lange an.

4711 Acqua Colonia return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
61%
2beworben Vs Tatsächliches Produkt
7%
3Gesamtgröße
7%
4Produktzustand
5%
5Auslaufsicher
5%

Common 4711 Acqua Colonia questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 4711 Acqua Colonia 56/100 on Amazon Germany — Worth a look. The niche generates €169K/yr across 50 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved +34.8% over the last 90 days.
Search demand for 4711 Acqua Colonia on Amazon Germany peaks in Jul–Dec, where the busiest month runs 1.7× the quietest.