Is 212 parfum men profitable to sell on Amazon Germany?

The niche generates €4K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (43/100).

How competitive is the 212 parfum men niche?

10 brands and 93 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in 212 parfum men?

Top complaints mined from reviews: Geruch, Haltbarkeit, Auslaufsicher. The return rate is 0.4%.

When does demand for 212 parfum men peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the 212 parfum men niche?

Listings span €6.89–€84.46; the average listing price is €38.31 (sweet spot $15–$100). The average incumbent carries 2,079 reviews — the moat a new listing must climb.

212 parfum men

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible€38.31

avg listing price — sweet spot $15–$100

Price range

Great€6.89–€84.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,079.42

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€4K

€4K/yr · 47K searches

According to Flapen's Amazon Germany niche tracking, 212 parfum men is a €4K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

212 parfum men market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: €10K–€19K; units × avg price
Conversion rate: 0.2%
Avg BSR: #911
Page quality: 0%
Prime: 67%
Sponsored: 38%
Out of stock: 15.7%
Avg brand age: 59 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

Carolina Herrera63%
WALDSEELE12%
Rose Paris7%
MD PARFUMS LE MONDE DU PARFUM6%
SEO-FANALLY4%
Ziyonix2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top 212 parfum men search terms

fenominal14K/yr +10.4%0.1% conv.
fenominal 5679K/yr +5.4%0.0% conv.
212 parfum men12K/yr +9.4%2.4% conv.
fenominal fragrance6K/yr -26.6%0.1% conv.
carolina herrera 212 men3K/yr +61.1%3.3% conv.
fenominal 212 parfum herren945/yr -15.3%0.7% conv.
212 parfum823/yr -31.9%0.0% conv.
fenominal 212539/yr -19.9%0.0% conv.
fenomenal 212 parfum herren182/yr -51.0%0.0% conv.
fenomenal 21274/yr -5.6%0.0% conv.

All search terms

Top 212 parfum men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carolina Herrera 212 homme / men Eau de Toilette Vaporisateur / Spray 100 ml 1er Pack (1 x 100 ml)

Carolina Herrera€61.524.4★3,867 rev

4 Stück Pheromonparfüm Perfume for Women Original Scent Perfume Damen Duftverstärker mit Pheromonparfüm Mini Parfüm Set Roll On Pheromone Parfum Verstärkte Ausstrahlung

WALDSEELE€10.402.7★11 rev

212 Nyc Men Edt Vapo 100 Ml

Carolina Herrera€63.194.6★843 rev

N9 Sultan | Collection Prestige Paris | Eau de Parfum Edition Rose Paris | 50ml

Rose Paris€27.844.2★338 rev

MDPARFUMS Eau de Parfum Bonaparte 50 ml Made in Frankreich I Bonaparte Nr. 7 Kollektion Prestige Paris I Parfüm für Herren

MD PARFUMS LE MONDE DU PARFUM€27.704.2★63 rev

Newest

by launch date

4 Stück Pheromonparfüm Perfume for Women Original Scent Perfume Damen Duftverstärker mit Pheromonparfüm Mini Parfüm Set Roll On Pheromone Parfum Verstärkte Ausstrahlung

WALDSEELE€10.4011 rev

7mo ago

5 Stück Pheromone Perfume Woman Roll-On Pheromone Parfüm Damen Pheromonparfüm Auslaufsicher Mini Perfume Set für Frauen Verstärkter Duft Parfüm mit Pheromonen

WALDSEELE€12.8932 rev

8mo ago

4 Stück 10ml Pheromone parfum woman Elegant Lang anhaltender Charme pheromone perfume Damen 4 blumige und fruchtige Düfte parfüm frauen für Verabredungen Partys Reisen und Business

Ziyonix€13.565 rev

11mo ago

BellaVita Luxury Honey Oud Eau de Parfum (100 ml) | Patschuli Vanille Bergamotte blumig & würzig | Langanhaltender Unisex-Duft für Damen und Herren | Das perfekte Valentinstagsgeschenk

Bella Vita Luxury€16.5815,375 rev

1y ago

HERRERA 212 VIP MEN EDT SPRAY 100ML

Carolina Herrera€60.015 rev

1y ago

What buyers say about 212 parfum men

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch75%

“Mega Duft”

Preis-Leistungs-Verhältnis4%

“Dem Preis entsprechend”

Geschenk Zweck3%

“Sehr schön zum verschenken”

Qualität insgesamt3%

“super Produkt”

Eignung heißes Wetter2%

“Gerade an warmen Tagen finde ich ihn besonders passend, da er eine sommerliche Leichtigkeit vermittelt”

beworben Vs Tatsächliches Produkt2%

“Genau wie es sein sollte”

Haltbarkeit2%

“Lang anhaltend”

Weiches Gefühl1%

“Schmeckhaft”

Komfort insgesamt1%

“Angenehm, nicht aufdringlich”

Benutzerfreundlichkeit1%

“Handliches Testset”

What buyers complain about

Geruch45%

“Es stinkt ekelhaft”

Haltbarkeit12%

“Hält nicht lange”

Auslaufsicher5%

“Undicht”

Gesamtgröße4%

“Das es unter dem Strich nicht passt”

Preis-Leistungs-Verhältnis3%

“Weggeschmissenes Geld”

Gewicht schwer2%

“Blumig und schwer”

beworben Vs Tatsächliches Produkt2%

“Nicht wie erwartet”

Qualität insgesamt2%

“wirkt billig”

Natürliche Inhaltsstoffe1%

“unnatürlich”

Haftung/Klebrigkeit1%

“es ist klebrig”

Top return reasons

Geruch62%

Auslaufsicher10%

beworben Vs Tatsächliches Produkt5%

Defekt Material/Teile4%

Funktionalität insgesamt3%