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212 Parfum Men

a small market ($4K/yr) — 212 Parfum Men doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

Market size 1Growth 33Conversion 3Competition 47Returns 98Price range 87Avg price 95Brand share 19Review moat 44Quality gap 80
This niche Category average · 1,260 niches

Is 212 Parfum Men profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 212 Parfum Men is a €4K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

212 Parfum Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.1% over the last 90 days and 0.2% of searches end in a purchase.

€4K

revenue / yr

Units sold / yr500
Search volume / yr+6.1%47K
Conversion rate0.2%
Avg price€38.31

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 93
Top-5 product click share57%
Open market8%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement38%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews2,079

Top 212 Parfum Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€395€791€1K€2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

93

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

5%

  • Carolina Herrera63%
  • WALDSEELE12%
  • Rose Paris7%
  • MD PARFUMS LE MONDE DU PARFUM6%
  • SEO-FANALLY4%
  • Ziyonix2%
  • Open — no brand owns it (4 brands, 5%)

212 Parfum Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR0.2%Products24Brands10Top 5 Brands92%OOS Rate15.7%Rating4.2★Reviews2,079Avg BSR#911
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top 212 Parfum Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fenominal14K/yr
  • fenominal 5679K/yr
  • 212 parfum men12K/yr
  • fenominal fragrance6K/yr
  • carolina herrera 212 men3K/yr
  • fenominal 212 parfum herren945/yr
  • 212 parfum823/yr
  • fenominal 212539/yr
  • fenomenal 212 parfum herren182/yr
  • fenomenal 21274/yr

What reviews say buyers love and hate about 212 Parfum Men

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Geruch75%

Mega Duft

Preis-Leistungs-Verhältnis4%

Dem Preis entsprechend

Geschenk Zweck3%

Sehr schön zum verschenken

Qualität insgesamt3%

super Produkt

Eignung heißes Wetter2%

Gerade an warmen Tagen finde ich ihn besonders passend, da er eine sommerliche Leichtigkeit vermittelt

What buyers complain about

76% of reviews
Geruch45%

Es stinkt ekelhaft

Haltbarkeit12%

Hält nicht lange

Auslaufsicher5%

Undicht

Gesamtgröße4%

Das es unter dem Strich nicht passt

Preis-Leistungs-Verhältnis3%

Weggeschmissenes Geld

212 Parfum Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
62%
2Auslaufsicher
10%
3beworben Vs Tatsächliches Produkt
5%
4Defekt Material/Teile
4%
5Funktionalität insgesamt
3%

Common 212 Parfum Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 212 Parfum Men 43/100 on Amazon Germany — Skip it. The niche generates €4K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +6.1% over the last 90 days.
Search demand for 212 Parfum Men on Amazon Germany peaks in Sep–Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.