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212 Parfum Men

Fail

Shoppers spend an estimated $4K a year here, so 212 Parfum Men is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€4K/yr47K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
57%top-5 click share · 10 brands · 93 sellers

Flapen Score

212 Parfum Men against its category

The dotted line is the Kosmetik average. Past it, 212 Parfum Men is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 212 Parfum Men market on Amazon at a glance

Shoppers on Amazon Germany searched for 212 Parfum Men 47K times last year and spent an estimated €4K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
0.2%
Market size, estimated
€4Ka year
Peak month
November2.9× the quietest month
Top search term
fenominal14K searches a year

02 · Price

A sale here is worth €38.31.

Listings sell for €38.31 on average, from €6.89 to €84.46. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €38.31 that is €0 to €4K a year per listing.

Average price
€38.31inside the $15 to $100 sweet spot
Price range
€6.89–€84.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #911 within Düfte. It carries 2,079 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
67%
Out of stock, average day
15.7%
Average rank
#911in Düfte
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
2,079per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top 212 Parfum Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

93

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

5%

  • Brand 163%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

212 Parfum Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top 212 Parfum Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fenominal14K/yr
  • fenominal 5679K/yr
  • 212 parfum men12K/yr
  • fenominal fragrance6K/yr
  • carolina herrera 212 men3K/yr
  • fenominal 212 parfum herren945/yr
  • 212 parfum823/yr
  • fenominal 212539/yr
  • fenomenal 212 parfum herren182/yr
  • fenomenal 21274/yr

Reviews and returns

What reviews say buyers love and hate about 212 Parfum Men

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Geruch”
45%of negative reviews mention “Geruch”
0.4%of orders come back
“Es stinkt ekelhaft”
A buyer, on “Geruch”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 212 Parfum Men questions

Answered from the same tracked data.