Is katzenfutter nass profitable to sell on Amazon Germany?

The niche generates €7.8M/yr across 59 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (66/100).

How competitive is the katzenfutter nass niche?

13 brands and 69 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in katzenfutter nass?

Top complaints mined from reviews: Geruch, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.

When does demand for katzenfutter nass peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the katzenfutter nass niche?

Listings span €3.89–€41.44; the average listing price is €17.66 (sweet spot $15–$100). The average incumbent carries 2,326 reviews — the moat a new listing must climb.

katzenfutter nass

Worth a look

Shows a $7.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€7.8M

€7.8M/yr · 4.4M searches

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great€17.66

avg listing price — sweet spot $15–$100

Price range

Good€3.89–€41.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,326.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, katzenfutter nass is a €7.8M/yr Amazon Germany market (4.4M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Worth a look — 66/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

katzenfutter nass market data

Units sold / yr: 400K–500K; avg 8,000–10,000/product
Revenue / yr: €7.1M–€8.8M; units × avg price
Conversion rate: 10.0%
Avg BSR: #29
Page quality: 0%
Prime: 97%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

10%

Felix28%
Sheba23%
whiskas15%
Gourmet10%
by Amazon7%
PURINA ONE6%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top katzenfutter nass search terms

katzenfutter nass1.5M/yr +3.3%6.9% conv.
katzenfutter616K/yr +5.2%3.3% conv.
felix katzenfutter nass322K/yr +0.1%8.6% conv.
sheba katzenfutter nassfutter315K/yr -9.4%8.6% conv.
nassfutter für katzen215K/yr -3.6%4.4% conv.
whiskas nassfutter188K/yr -8.1%7.4% conv.
gourmet katzenfutter nassfutter186K/yr -13.3%5.4% conv.
felix katzenfutter nass gelee144K/yr +8.1%8.6% conv.
sheba137K/yr -7.9%6.8% conv.
purina one nassfutter100K/yr -3.3%7.2% conv.

All search terms

Top katzenfutter nass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FELIX So gut wie es aussieht Nassfutter für Katzen Geschmacksvielfalt vom Land Vorteilspack 44 praktische Portionsbeutel zarte Stückchen in Gelee 4 leckere Sorten 100% vollständige Ernährung

Felix€11.934.7★5,825 rev

FELIX So gut wie es aussieht Nassfutter für Katzen Gemischte Vielfalt Vorteilspack 44 praktische Portionsbeutel zarte Stückchen in Gelee 4 leckere Sorten 100% vollständige Ernährung

Felix€11.904.7★4,335 rev

PURINA ONE Adult Katzenfutter nass Sorten-Mix 40er Pack (40 x 85g)

PURINA ONE€19.334.7★1,576 rev

SHEBA Adult Katzenfutter nass - 40x85g Portionsbeutel - Geflügel Variation in Sauce - Nassfutter für Katzen - 1 Großpackung

Sheba€15.004.7★10,575 rev

SHEBA Schale Nassfutter Multipack Mega-Pack Sauce Collection Feine Vielfalt MSC-Zertifiziert 32 x 85g

Sheba€12.994.7★1,606 rev

Newest

by launch date

by Amazon Nassfutter für Katzen Pastete Gemischt 100g 32er-Pack

by Amazon€10.115,713 rev

3mo ago

Felix So gut wie es aussieht Katzenfutter nass in Gelee Geschmacksvielfalt aus dem Wasser 44er Pack (44 x 85g)

Felix€14.41195 rev

10mo ago

Shelma Katzen-Nassfutter Fleisch Megapack mit den Sorten Rind Truthahn Huhn und Ente Getreidefreies Alleinfuttermittel mit hohem Fleischanteil 40 x 85 g (3 4 kg)

Shelma€15.30478 rev

1y ago

Sheba CATCARE Pouch Wet Fresh & FINE (Meat) Chunks IN Gravy Adult 50G Multipack Standard

Sheba€15.60740 rev

1y ago

by Amazon Katzenfutter nass für ausgewachsene Katzen Gemischte Auswahl in Sauce 4.8kg (48 Packungen mit 100g)

by Amazon€10.873,993 rev

2y ago

What buyers say about katzenfutter nass

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich38%

“BESTES Katzenfutter”

Geschmack insgesamt20%

“Gute Futter”

Qualität insgesamt12%

“Super Produkt”

Preis-Leistungs-Verhältnis12%

“Mega pack für kleines geld”

Geschmack4%

“schönes helles Fleisch”

Geruch2%

“hat einen angenehm neutralen Geruch”

beworben Vs Tatsächliches Produkt2%

“Bestens wie immer”

Inhaltsstoffe – insgesamt1%

“Die Zusammensetzung wirkt solide, ohne Zucker, Getreide oder künstliche Zusätze, und enthält wichtige Vitamine sowie Taurin”

Gesamtgröße1%

“Fitter wird gemocht”

Benutzerfreundlichkeit1%

“lässt sich super aus der Packung drücken.”

What buyers complain about

Geruch19%

“STINKIGE ANGELEGENHEIT”

Geschmack insgesamt14%

“Schmeckt nicht”

Qualität insgesamt10%

“Müll Qualität”

Preis-Leistungs-Verhältnis9%

“gibts allerdings im Discounter oftmals günstiger”

Geschmack6%

“ich habe immer tasty Mix gekauft weil meine Katzen es möchten die neuen Sorten scheinen sich geschmacklich verändert zu haben.”

Textur/Konsistenz – insgesamt4%

“Der Inhalt ist komplett inhomogen”

beworben Vs Tatsächliches Produkt4%

“Wurde 2 mal von mir reklamiert”

Verdauungsstörungen4%

“Stinkender Durchfall”

Gesamtgröße3%

“Die Portionen sind recht klein”

Inhaltsstoffe – insgesamt3%

“einigen weniger hochwertigen Bestandteilen.”

Common questions

Is katzenfutter nass profitable to sell on Amazon Germany?: The niche generates €7.8M/yr across 59 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (66/100).
How competitive is the katzenfutter nass niche?: 13 brands and 69 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in katzenfutter nass?: Top complaints mined from reviews: Geruch, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.1%.
When does demand for katzenfutter nass peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the katzenfutter nass niche?: Listings span €3.89–€41.44; the average listing price is €17.66 (sweet spot $15–$100). The average incumbent carries 2,326 reviews — the moat a new listing must climb.