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Hundebürste

Pass

Hundebürste scores 65 out of 100, a Pass. Shoppers spend an estimated $843K a year here, search demand grew +35.3% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 683 Haustier niches · +13 vs the category median of 52
Market size
€843K/yr1.0M searches / yr
90-day growth
+35.3%search demand this quarter
Competition
46%top-5 click share · 28 brands · 80 sellers

Flapen Score

Hundebürste against its category

The dotted line is the Haustier average. Past it, Hundebürste is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hundebürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Hundebürste 1.0M times last year and spent an estimated €843K. The top 5 brands take 63% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €843K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+35.3%
Conversion, latest week
6.1%
Market size, estimated
€843Ka year
Peak month
June1.8× the quietest month
Top search term
hundebürste254K searches a year

02 · Price

A sale here is worth €13.37.

Listings sell for €13.37 on average, from €3.94 to €28.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €13.37 that is €13K to €17K a year per listing.

Average price
€13.37under the $15 to $100 sweet spot
Price range
€3.94–€28.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€13K–€17K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #18 within Hunde. It carries 4,573 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#18in Hunde
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
4,573per listing
Listings tracked
39

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hundebürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

80

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

46%

Top 20: 84%

Open market

31%

  • Brand 120%
  • Brand 218%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Hundebürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Hundebürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hundebürste254K/yr
  • hundebürste unterwolle113K/yr
  • unterwolle bürste hund74K/yr
  • unterfellbürste hunde72K/yr
  • furminator für hunde80K/yr
  • hundebürste kurzhaar80K/yr
  • hunde bürste54K/yr
  • hundebürste langhaar62K/yr
  • fellbürste hund39K/yr
  • furminator41K/yr

Reviews and returns

What reviews say buyers love and hate about Hundebürste

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Haarentfernung”
16%of negative reviews mention “Funktionalität insgesamt”
1.2%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hundebürste questions

Answered from the same tracked data.