Skip to content

Bodenwischer

Maybe

Shoppers spend an estimated $6.9M a year here. But demand is soft, at -24.5% this quarter, so Bodenwischer is a Maybe.

Flapen Score
53
53 / 100
Top 33% of 490 Gewerbe, Industrie & Wissenschaft niches · +4 vs the category median of 49
Market size
€6.9M/yr5.5M searches / yr
90-day growth
-24.5%search demand this quarter
Competition
61%top-5 click share · 11 brands · 170 sellers

Flapen Score

Bodenwischer against its category

The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Bodenwischer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bodenwischer market on Amazon at a glance

Shoppers on Amazon Germany searched for Bodenwischer 5.5M times last year and spent an estimated €6.9M. The top 5 brands take 93% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6.9M a year.

Searches, last 12 months
5.5M
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
4.1%
Market size, estimated
€6.9Ma year
Peak month
March1.4× the quietest month
Top search term
wischmopp set mit eimer771K searches a year

02 · Price

A sale here is worth €30.75.

Listings sell for €30.75 on average, from €6.24 to €146.01. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At €30.75 that is €308K to €384K a year per listing.

Average price
€30.75inside the $15 to $100 sweet spot
Price range
€6.24–€146.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
€308K–€384K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Sanitärbedarf & Reinigungsmittel. It carries 9,804 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#15in Sanitärbedarf & Reinigungsmittel
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
9,804per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bodenwischer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

170

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

5%

  • Brand 159%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 5%)

Demand

Bodenwischer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bodenwischer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wischmopp set mit eimer771K/yr
  • vileda bodenwischer798K/yr
  • wischmopp649K/yr
  • bodenwischer694K/yr
  • vileda405K/yr
  • vileda wischmopp358K/yr
  • mop238K/yr
  • wischer218K/yr
  • wischer boden228K/yr
  • wischmop164K/yr

Reviews and returns

What reviews say buyers love and hate about Bodenwischer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Einfache Reinigung”
12%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Stiel recht kurz”
A buyer, on “Gesamtgröße”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bodenwischer questions

Answered from the same tracked data.