Alaun
FailDemand is soft, at -25.0% this quarter, so Alaun is a Fail.
- Flapen Score
- 43 / 100Ranks 382 of 490 Gewerbe, Industrie & Wissenschaft niches · −6 vs the category median of 4943
- Market size
- €64K/yr78K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 25 sellers
Flapen Score
Alaun against its category
The dotted line is the Gewerbe, Industrie & Wissenschaft average. Past it, Alaun is stronger. Inside it, weaker.
Market
The Alaun market on Amazon at a glance
Shoppers on Amazon Germany searched for Alaun 78K times last year and spent an estimated €64K. The top 5 brands take 85% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 8.1%
- Market size, estimated
- €64Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- alaun26K searches a year
02 · Price
A sale here is worth €10.19.
Listings sell for €10.19 on average, from €4.01 to €30.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.19 that is €3K to €5K a year per listing.
- Average price
- €10.19under the $15 to $100 sweet spot
- Price range
- €4.01–€30.21
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #341 within Labor- & wissenschaftlich genutzte Produkte. It carries 428 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 83%
- Out of stock, average day
- 7.3%
- Average rank
- #341in Labor- & wissenschaftlich genutzte Produkte
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 428per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Alaun products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sala Alaun Kalialaun Kaliumaluminiumsulfat Ph. Eur. 900 g
- Price
- €9.13
- Rating
- 4.5/5
- Reviews
- 509
- Age
- 5y ago

Sala Alaun Kalialaun Kaliumaluminiumsulfat Ph. Eur. 250 g Beutel
- Price
- €5.52
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 4y ago

SVATV Alaunpulver | Kaliumaluminiumsulfat | Natürliche Inhaltsstoffe | Lebensmittelkonservierung und Backen | Backwaren | 250 g 0 5 Pfund 8 8 Unzen
- Price
- €12.03
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 4y ago

Sala Alaun Kalialaun Kaliumaluminiumsulfat 1 kg
- Price
- €11.25
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 5y ago

100% natürliches Alaunpulver für klare und strahlende Haut und Gesundheit 227 g / 0 5 lbs
- Price
- €8.70
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dehner Hortensien-Blau Pflanzenhilfsmittel zur Blaufärbung von Hortensien mit Sofortwirkung 900 g für ca. 300 l bunt
- Price
- €8.46
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 2y ago

Gärtners Hortensienblau 1kg - Blaufärbemittel für Hortensien zur Umfärbung und Farberhaltung
- Price
- €10.63
- Rating
- 4.5/5
- Reviews
- 524
- Age
- 7y ago

100% natürliches Alaunpulver für klare und strahlende Haut und Gesundheit 227 g / 0 5 lbs
- Price
- €8.70
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago

ALUM POWDER (Kalium alum) - 100 GR - 100% natürlich | Ideal für die Formulierung von Deodorants Körperpflege und Aftershave Produkten.
- Price
- €7.19
- Rating
- 4.5/5
- Reviews
- 486
- Age
- 2y ago

5kg Kalialaun (Kaliumaluminiumsulfat-Dodecahydrat Alaun)
- Price
- €30.21
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 5y ago
Newest
by launch date
Kaliumaluminiumsulfat 99%+ - 300 gr (potassium alum sulfate) extra reine Kristalle für die Verwendung in Kosmetik- und Körperpflegeprodukten zur Wasseraufbereitung als Textil- und Stoffbeize
- Price
- €8.62
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago

100% natürliches Alaunpulver für klare und strahlende Haut und Gesundheit 227 g / 0 5 lbs
- Price
- €8.70
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 1y ago

ALUM POWDER (Kalium alum) - 100 GR - 100% natürlich | Ideal für die Formulierung von Deodorants Körperpflege und Aftershave Produkten.
- Price
- €7.19
- Rating
- 4.5/5
- Reviews
- 486
- Age
- 2y ago

Dehner Hortensien-Blau Pflanzenhilfsmittel zur Blaufärbung von Hortensien mit Sofortwirkung 900 g für ca. 300 l bunt
- Price
- €8.46
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 2y ago

SVATV Alaunpulver | Kaliumaluminiumsulfat | Natürliche Inhaltsstoffe | Lebensmittelkonservierung und Backen | Backwaren | 250 g 0 5 Pfund 8 8 Unzen
- Price
- €12.03
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
25
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
11%
- Sala58%
- SVATV10%
- ETC Cosmetic`s6%
- mGanna6%
- Störtebekker Shaving Accessories4%
- Algin4%
- Open — no brand owns it (5 brands, 11%)
Demand
Alaun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.2×
Search terms
Top Alaun search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alaun26K/yr
- alaunpulver29K/yr
- kaliumaluminiumsulfat5K/yr
- alum powder3K/yr
- alaunsalz4K/yr
- alaun pulver3K/yr
- kalialaun3K/yr
- alaunpulver für kristalle4K/yr
- alaun kaufen3K/yr
Reviews and returns
What reviews say buyers love and hate about Alaun
We read the reviews and the return reasons for every product selling here.
“Deutlich kleiner als erwartet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alaun questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









