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Alaun

soft demand (-25.0% this quarter) — Alaun doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 382 of 490 Gewerbe, Industrie & Wissenschaft niches · −6 vs the category median of 49

Market size 16Growth 13Conversion 79Competition 31Returns 99Price range 58Avg price 35Brand share 33Review moat 79Quality gap 40
This niche Category average · 490 niches

Is Alaun profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Alaun is a €64K/yr Amazon Germany market (78K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Alaun: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.0% over the last 90 days and 8.1% of searches end in a purchase.

€64K

revenue / yr

Units sold / yr8K
Search volume / yr-25.0%78K
Conversion rate8.1%
Avg price€10.19

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 25
Top-5 product click share66%
Open market15%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement39%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews428

Top Alaun products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€13K€19K€26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Sala58%
  • SVATV10%
  • ETC Cosmetic`s6%
  • mGanna6%
  • Störtebekker Shaving Accessories4%
  • Algin4%
  • Open — no brand owns it (5 brands, 11%)

Alaun demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR8.1%Products18Brands11Top 5 Brands85%OOS Rate7.3%Rating4.5★Reviews428Avg BSR#341
2K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.2×

Top Alaun search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alaun26K/yr
  • alaunpulver29K/yr
  • kaliumaluminiumsulfat5K/yr
  • alum powder3K/yr
  • alaunsalz4K/yr
  • alaun pulver3K/yr
  • kalialaun3K/yr
  • alaunpulver für kristalle4K/yr
  • alaun kaufen3K/yr

What reviews say buyers love and hate about Alaun

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
beworben Vs Tatsächliches Produkt29%

Macht was er soll

Qualität insgesamt24%

Super produkt

Preis-Leistungs-Verhältnis12%

Gut und günstig

Effizienz8%

Funktioniert super

Benutzerfreundlichkeit6%

Leicht zu handhaben, sehr zufrieden

What buyers complain about

81% of reviews
Gesamtgröße17%

Deutlich kleiner als erwartet

Qualität insgesamt11%

Die Qualität konnte ich nie vollständig bewerten, da das Produkt zerbrochen ankam

Defekt Material/Teile11%

Ca. 1/5 vom Stein ist nicht brauchbar

Funktionalität insgesamt11%

Funktioniert etwas durchwachsen

Haltbarkeit11%

das Produkt geht logischeweise halt kaputt.

Alaun return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
37%
2Funktionalität insgesamt
17%
3Gesamtgröße
13%
4Produktzustand
7%
5beworben Vs Tatsächliches Produkt
5%

Common Alaun questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alaun 43/100 on Amazon Germany — Skip it. The niche generates €64K/yr across 18 tracked products. Search demand moved -25.0% over the last 90 days.
Search demand for Alaun on Amazon Germany peaks in Jan, where the busiest month runs 2.2× the quietest.