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71

wühlmaus

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 92Conversion 66Competition 53Returns 98Price range 82Avg price 91Brand share 78Review moat 72Quality gap 97

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Growth

Great+103.5%

90-day search growth — must beat 0% to launch

Avg price

Great€21.54

avg listing price — sweet spot $15–$100

Price range

Great€9.86–€40.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good630.32

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€74K

€74K/yr · 58K searches

According to Flapen's Amazon Germany niche tracking, wühlmaus is a €74K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 71/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

wühlmaus market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€54K–€65K
units × avg price
Conversion rate
5.9%
Avg BSR
#112
Page quality
0%
Prime
72%
Sponsored
96%
Out of stock
11.1%
Avg brand age
38 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

56

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

36%

  • Patronus15%
  • Neudorff15%
  • Substral10%
  • SWISSINNO9%
  • SPEEDPLANT8%
  • momii7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +103.5% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Top wühlmaus search terms

  • wühlmaus26K/yr
  • wühlmäuse bekämpfen20K/yr
  • wühlmäuse7K/yr
  • wühlmaus bekämpfen4K/yr
  • bestes mittel gegen wühlmäuse2K/yr
All search terms

Top wühlmaus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€6K12%€9K16%€12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wühlmaus

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Ware”

beworben Vs Tatsächliches Produkt17%

“Erwartungen erfüllt”

Benutzerfreundlichkeit13%

“einfache Handhabung”

Schädlings-/Insektenbekämpfung10%

“Super Falle”

Montage/Installation7%

“Die Installation war wirklich unkompliziert”

Preis-Leistungs-Verhältnis5%

“Super Preis”

Pflanzenwachstum3%

“Funktioniert bei mir im Garten”

Stärke3%

“Solides Gerät”

Funktionalität insgesamt2%

“Es scheint also gut zu funktionieren”

Haltbarkeit2%

“Hält noch, und bisher erfolgreich”

What buyers complain about

Funktionalität insgesamt50%

“Bei mir null Wirkung”

Schädlings-/Insektenbekämpfung7%

“Die Wühlmäuse scheinen sich zurückzuziehen”

Haltbarkeit6%

“Falle”

Qualität insgesamt6%

“Null Wirkung, einfach Schrott”

Preis-Leistungs-Verhältnis6%

“Schade um mein Geld”

Defekt Material/Teile3%

“4 von 6 defekt”

Geruch2%

“Stinkt”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“So einfach, wie in manchen Videos beschrieben, ist es nicht immer”

Wasserbeständigkeit2%

“Maulwurf Vertreib sind nicht wasserdicht”

Entflammbar1%

“Dann kam das Gas”

Top return reasons

Funktionalität insgesamt53%
Defekt Material/Teile10%
Gesamtgröße8%
beworben Vs Tatsächliches Produkt6%
Qualität insgesamt4%
Haltbarkeit3%
Schädlings-/Insektenbekämpfung3%
Benutzerfreundlichkeit3%
Preis-Leistungs-Verhältnis2%
Mechanismus probleme1%

Common questions

Is wühlmaus profitable to sell on Amazon Germany?
The niche generates €74K/yr across 25 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +103.5%. Flapen's verdict: Worth a look (71/100).
How competitive is the wühlmaus niche?
19 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in wühlmaus?
Top complaints mined from reviews: Funktionalität insgesamt, Schädlings-/Insektenbekämpfung, Haltbarkeit. The return rate is 0.5%.
When does demand for wühlmaus peak?
Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 3.5× the quietest.
What does it cost to enter the wühlmaus niche?
Listings span €9.86–€40.66; the average listing price is €21.54 (sweet spot $15–$100). The average incumbent carries 630 reviews — the moat a new listing must climb.