Skip to content

Wok Gusseisen

Fail

Shoppers spend an estimated $30K a year here, so Wok Gusseisen is a Fail.

Flapen Score
43
43 / 100
Ranks 1,816 of 2,017 Garten niches · −15 vs the category median of 58
Market size
€30K/yr64K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
50%top-5 click share · 23 brands · 50 sellers

Flapen Score

Wok Gusseisen against its category

The dotted line is the Garten average. Past it, Wok Gusseisen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wok Gusseisen market on Amazon at a glance

Shoppers on Amazon Germany searched for Wok Gusseisen 64K times last year and spent an estimated €30K. The top 5 brands take 66% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.1%
Market size, estimated
€30Ka year
Peak month
July1.5× the quietest month
Top search term
wok gusseisen17K searches a year

02 · Price

A sale here is worth €43.57.

Listings sell for €43.57 on average, from €24.53 to €83.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €43.57 that is €0 to €4K a year per listing.

Average price
€43.57inside the $15 to $100 sweet spot
Price range
€24.53–€83.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #48 within Grills & Zubehör. It carries 1,652 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
7.9%
Average rank
#48in Grills & Zubehör
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,652per listing
Listings tracked
32

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Wok Gusseisen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

50

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

50%

Top 20: 85%

Open market

30%

  • Brand 124%
  • Brand 221%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Wok Gusseisen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wok Gusseisen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wok gusseisen17K/yr
  • gusseisen wok10K/yr
  • carbon steel wok7K/yr
  • carbonstahl wok5K/yr
  • wok carbonstahl6K/yr
  • wok grill4K/yr
  • gusseisen wokpfanne5K/yr
  • wok set5K/yr
  • wokpfanne gusseisen5K/yr

Reviews and returns

What reviews say buyers love and hate about Wok Gusseisen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Rost/Korrodieren”
3.1%of orders come back
“Rost im Wok”
A buyer, on “Rost/Korrodieren”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wok Gusseisen questions

Answered from the same tracked data.