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Wintervlies

a small market ($8K/yr) — Wintervlies doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,933 of 2,017 Garten niches · −20 vs the category median of 58

Market size 2Growth 40Conversion 22Competition 32Returns 98Price range 16Avg price 30Brand share 43Review moat 76Quality gap 45
This niche Category average · 2,017 niches

Is Wintervlies profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wintervlies is a €8K/yr Amazon Germany market (48K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.

Wintervlies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.9% over the last 90 days and 1.8% of searches end in a purchase.

€8K

revenue / yr

Units sold / yr3K
Search volume / yr+11.9%48K
Conversion rate1.8%
Avg price€9.58

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers13 · 22
Top-5 product click share66%
Open market21%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement68%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews488

Top Wintervlies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€823€2K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • GardenGloss34%
  • TENAX27%
  • Windhager7%
  • TTL GARDEN6%
  • GroundMaster5%
  • Covello5%
  • Open — no brand owns it (7 brands, 16%)

Wintervlies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR1.8%Products19Brands13Top 5 Brands79%OOS Rate20.0%Rating4.5★Reviews488Avg BSR#92
5K4KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 29.9×

Top Wintervlies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frostschutzvlies9K/yr
  • wintervlies15K/yr
  • pflanzen-vlies3K/yr
  • frostschutzvlies für pflanzen6K/yr
  • pflanzenschutzvlies4K/yr
  • winterschutzvlies5K/yr
  • gartenvlies winterschutz5K/yr

What reviews say buyers love and hate about Wintervlies

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt27%

Super Qualität

Pflanzenwachstum15%

Guter Flies für unsere Hochbeete im Garten

beworben Vs Tatsächliches Produkt12%

Produkt wie beschrieben

Preis-Leistungs-Verhältnis7%

Preis/Leistung Ok

Schneiden/Trimmen5%

Lässt sich gut schneiden

What buyers complain about

86% of reviews
Haltbarkeit25%

Sorry, hält nich lange

Qualität insgesamt13%

Sehr schlechte Qualität

Pflanzenwachstum10%

Habe meine Pflanzen nicht Neu dazu großgezogen

Dicke9%

hauchdünn

Wasserbeständigkeit8%

Nicht wetterbeständig

Wintervlies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Dünn
39%
3Funktionalität insgesamt
6%
4Preis-Leistungs-Verhältnis
2%
5Qualität insgesamt
2%

Common Wintervlies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wintervlies 38/100 on Amazon Germany — Skip it. The niche generates €8K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +11.9% over the last 90 days.
Search demand for Wintervlies on Amazon Germany peaks in Oct–Nov, where the busiest month runs 29.9× the quietest.