Is windrad profitable to sell on Amazon Germany?

The niche generates €259K/yr across 106 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +115.1%. Flapen's verdict: Worth a look (78/100).

How competitive is the windrad niche?

58 brands and 135 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in windrad?

Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Funktionalität insgesamt. The return rate is 0.8%.

When does demand for windrad peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.

What does it cost to enter the windrad niche?

Listings span €5.46–€167.25; the average listing price is €28.35 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.

windrad

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Incredible+115.1%

90-day search growth — must beat 0% to launch

Competition

Incredible20%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Incredible€28.35

avg listing price — sweet spot $15–$100

Review moat

Great260.86

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.46–€167.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€259K

€259K/yr · 688K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, windrad is a €259K/yr Amazon Germany market (688K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 78/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

windrad market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: €284K–€354K; units × avg price
Conversion rate: 1.3%
Avg BSR: #167
Page quality: 0%
Prime: 75%
Sponsored: 87%
Out of stock: 10.3%
Avg brand age: 35 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

58 falling

Sellers

135

Top-5 brand share

40%

Top 20: 76%

Top-5 click share

20%

Top 20: 48%

Open market

56%

formano13%
Skarat9%
Deko-Shop-Hannusch7%
pearlstar6%
Yitla5%
Sorzlluo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +115.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×

Open Trend

Top windrad search terms

windrad garten149K/yr +146.4%1.0% conv.
windrad149K/yr +96.2%0.8% conv.
windrad garten metall57K/yr +206.0%0.7% conv.
windmühle garten58K/yr +101.7%0.7% conv.
windmühle44K/yr +37.5%0.8% conv.
windräder garten23K/yr +114.3%1.7% conv.
windrad balkon19K/yr +205.6%1.4% conv.
windräder25K/yr +77.6%1.5% conv.
windrad kinder34K/yr +0.8%1.7% conv.
windspiele für draußen stehend29K/yr +189.3%0.6% conv.

All search terms

Top windrad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

formano Windrad Garten Metall bunt 126 cm kugelgelagertes Windspiel mit Doppelrad Stabiler 3-teiliger Erdspieß wetterfeste Gartendeko mit starkem Farbeffekt

formano€26.094.3★605 rev

A1005 - SKARAT Speedy28 Plus Windrad Windmühle aus Edelstahl (28cm Rotor-Durchmesser) kugelgelagert mit Windfahne (360 Grad drehbar) - Made in Germany

Skarat€37.324.6★1,462 rev

Windrad Taubenabwehr Windrad Vogelabwehr Farbverändernde Windräder Taubenabwehr Balkon Vogelschreck Windmill Vogelabwehr Reflektierende Windräder für Protect Garten Obstgarten Hof(24/54cm 5 Stück

Yitla€7.564.1★94 rev

Formano Farbenfrohes Windrad 124x30 cm Gartenstecker Windspiel Gartendeko Blumenstecker

formano€23.803.9★825 rev

CIM Windspiel - Moulin 31 Rainbow - UV-beständig und wetterfest - Windrad: Ø31cm Standhöhe: 75cm - fertig aufgebaut inkl. Standstab

CIM€10.024.5★460 rev

Newest

by launch date

Metall Windrad für Garten Windrad Garten Lotus Windspiel Windmühle Wetterfest Und Standfest Wind Spinner Metall Windräder Mit Besten Kugellagern Für Als Dekoration Höhe 90 cm (rot)

yeeplo€15.3725 rev

3mo ago

pearlstar Windrad Garten Rostfarbenes Metall Windspiel mit Gartenstecker Höhenverstellbares Windspiele für Draußen Stehend Gartendeko für Balkon Rasen und Terrasse

pearlstar€27.6810 rev

6mo ago

pearlstar Sonnenblume Windrad Metall 2er-Pack Windspiel Garten Mit Metallpfahl 94cmx25cm Windspinner Gartendeko Für Draußen Balkon Terrasse Rasen

pearlstar€19.9424 rev

6mo ago

Windmühle kugelgelagert wahlweise mit Solarbeleuchtung (schwarz Höhe 80 cm)

Deko-Shop-Hannusch€50.16228 rev

1y ago

JASFLY 10 Stück Windrad Vogelabwehr Taubenabwehr Reflektierende Windmühle Garten Balkon Garten Hof Vogelabwehr Windmühle für DraußEn Vogelschreck (rot)

JASFLY€12.0997 rev

1y ago

What buyers say about windrad

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Ware”

Montage/Installation13%

“Einfache Installation”

beworben Vs Tatsächliches Produkt9%

“sieht genauso aus wie auf dem Foto”

Stärke8%

“robust”

Preis-Leistungs-Verhältnis5%

“Das Preis- Leistungsverhältnis ist ok”

Farbe4%

“Sehr hübsch”

Radqualität4%

“Stabile und schön gearbeitete Windräder/Tiere”

Design insgesamt4%

“Sowohl das Material als auch das Design überzeugen auf ganzer Linie”

Helligkeit/Glanz/Glühen3%

“Super glänzend”

Gesamtgröße3%

“Passt”

What buyers complain about

Montage/Installation17%

“Installation ohne YOUTUBE unmöglich”

Qualität insgesamt14%

“Desolate Qualität, schlechte Beschreibung”

Funktionalität insgesamt10%

“Funktioniert nicht”

Preis-Leistungs-Verhältnis7%

“Müll, keine 50 Cent wert, leider ein Fehlkauf”

Haltbarkeit5%

“Hält nicht dauerhaft”

Anleitung/Benutzerhandbuch/Fehlerbehebung5%

“Anleitung fehlt”

beworben Vs Tatsächliches Produkt5%

“falsch angegeben mit 50cm Durchmesser”

Gesamtgröße4%

“Fällt sehr gross aus, sehr instabil”

Design insgesamt3%

“Suboptimale Bauweise”

Stärke3%

“Sehr fragil”

Top return reasons

Gesamtgröße21%

Montage/Installation18%

Defekt Material/Teile12%

Qualität insgesamt10%

Funktionalität insgesamt10%

beworben Vs Tatsächliches Produkt4%

Farbe3%

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

Materialqualität2%

Add-Ons/Anhänge1%

Common questions

Is windrad profitable to sell on Amazon Germany?: The niche generates €259K/yr across 106 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +115.1%. Flapen's verdict: Worth a look (78/100).
How competitive is the windrad niche?: 58 brands and 135 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in windrad?: Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Funktionalität insgesamt. The return rate is 0.8%.
When does demand for windrad peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.
What does it cost to enter the windrad niche?: Listings span €5.46–€167.25; the average listing price is €28.35 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.