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64

whirlpool unterlage

Worth a look

Shows demand growing +396.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 100Conversion 26Competition 70Returns 89Price range 65Avg price 95Brand share 73Review moat 57Quality gap 60

Growth

Incredible+396.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible€39.09

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good€16.31–€144.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,200.74

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad€66K

€66K/yr · 80K searches

According to Flapen's Amazon Germany niche tracking, whirlpool unterlage is a €66K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

whirlpool unterlage market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€59K–€78K
units × avg price
Conversion rate
2.1%
Avg BSR
#69
Page quality
0%
Prime
42%
Sponsored
90%
Out of stock
7.9%
Avg brand age
33 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

65

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

33%

  • PoolBear17%
  • bonsport16%
  • AthleticPro11%
  • tillvex11%
  • NEOLYMP6%
  • BeMaxx6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +396.1% search growth over the last 90 days.
5K4KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.0×

Top whirlpool unterlage search terms

  • whirlpool unterlage31K/yr
  • whirlpool unterlage rund12K/yr
  • whirlpool matte14K/yr
  • whirlpool unterlage rund 200cm6K/yr
  • whirlpool unterlage eckig6K/yr
  • unterlage whirlpool outdoor4K/yr
  • whirlpool unterlage rund 220 cm4K/yr
  • whirlpool matte für pool3K/yr
All search terms

Top whirlpool unterlage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€5K12%€8K16%€10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about whirlpool unterlage

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Qualität”

Gesamtgröße11%

“Passt”

beworben Vs Tatsächliches Produkt9%

“Das Produkt macht was es machen soll”

Benutzerfreundlichkeit7%

“Easy”

Materialqualität6%

“Material und Größe Top”

Montage/Installation5%

“easy Aufbau”

Dicke4%

“Das Material ist angenehm dick, sehr robust und dämpft den Untergrund perfekt”

Preis-Leistungs-Verhältnis4%

“Der Preis ist fair”

Flexibilität2%

“Robuste und flexibel einsetzbare Bodenschutzmatten für Home-Gym & Co”

Griff2%

“Sie liegen gut auf dem Boden, verrutschen nicht und bieten eine angenehme Dämpfung – perfekt für Fitnessgeräte, Yoga, Gymnastik, Krafttraining oder Turnübungen”

What buyers complain about

Griff10%

“Extrem rutschig”

Dicke8%

“Allerdings sind die Platte nicht 1cm dick, sondern nur 0,85 cm”

Haltbarkeit5%

“Löst sich nach einem Jahr auf”

Farbe5%

“Außerdem ist die farbliche Schattierung beim verlegen ungleichmäßig”

Übung/Sporteignung4%

“Absolut nicht geeignet für ein Gym”

Dünn4%

“Etwas dünn”

Preis-Leistungs-Verhältnis4%

“Der Unterschied zu günstigeren Alternativen ist nicht so groß, dass er den deutlichen Mehrpreis wirklich rechtfertigt”

Qualität insgesamt3%

“Schlechte Qualität (Neukauf nötig)”

Geruch3%

“unangenehmer Geruch - leider absolut nicht geeignet”

beworben Vs Tatsächliches Produkt3%

“Auf den Fotos steht absolut anders Verbindungsmuster”

Top return reasons

Gesamtgröße40%
Dünn10%
Qualität insgesamt7%
Defekt Material/Teile7%
Farbe4%
Funktionalität insgesamt4%
Geruch2%
Griff2%
beworben Vs Tatsächliches Produkt2%
Materialqualität2%

Common questions

Is whirlpool unterlage profitable to sell on Amazon Germany?
The niche generates €66K/yr across 31 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +396.1%. Flapen's verdict: Worth a look (64/100).
How competitive is the whirlpool unterlage niche?
20 brands and 65 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in whirlpool unterlage?
Top complaints mined from reviews: Griff, Dicke, Haltbarkeit. The return rate is 1.3%.
When does demand for whirlpool unterlage peak?
Demand peaks in May–Jun–Jul; the busiest month runs 12.0× the quietest.
What does it cost to enter the whirlpool unterlage niche?
Listings span €16.31–€144.38; the average listing price is €39.09 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.