Is Whirlpool profitable to sell on Amazon Germany?

Flapen scores Whirlpool 65 out of 100 on Amazon Germany, a Pass. Shoppers spend €3.2M a year across 44 tracked products. 6 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +226.2% in the last 90 days.

How competitive is the Whirlpool niche on Amazon Germany?

10 brands and 49 sellers compete in Whirlpool on Amazon Germany. The top 5 Whirlpool products take 32% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Whirlpool?

Whirlpool buyers on Amazon Germany complain most about Haltbarkeit, Heizung, and Qualität insgesamt. An estimated 0.6% of orders come back.

When does demand for Whirlpool peak?

Search demand for Whirlpool on Amazon Germany peaks in May–Jun–Jul, and the busiest month runs 6.3× the quietest.

What does it cost to enter the Whirlpool niche?

Whirlpool sells for €704.49 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €296.24 to €1980.70. The average product has 346 reviews, the count a new listing must catch up to.

Whirlpool

Pass

Whirlpool scores 65 out of 100, a Pass. Shoppers spend an estimated $3.2M a year here, search demand grew +226.2% this quarter, and an estimated 0.6% of orders come back.

Filters Trending High Price

Flapen Score: 65
65 / 100Top 20% of 2,017 Garten niches · +7 vs the category median of 58
Market size: €3.2M/yr3.7M searches / yr
90-day growth: +226.2%search demand this quarter
Competition: 32%top-5 click share · 10 brands · 49 sellers

Flapen Score

Whirlpool against its category

The dotted line is the Garten average. Past it, Whirlpool is stronger. Inside it, weaker.

65Pass

This niche Category average

See the method

Market

The Whirlpool market on Amazon at a glance

Shoppers on Amazon Germany searched for Whirlpool 3.7M times last year and spent an estimated €3.2M. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +226.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.2M a year.

Searches, last 12 months: 3.7M
Growth, 90 days vs prior 90: +226.2%
Conversion, latest week: 0.1%
Market size, estimated: €3.2Ma year
Peak month: June6.3× the quietest month
Top search term: whirlpool outdoor773K searches a year

02 · Price

A sale here is worth €704.49.

Listings sell for €704.49 on average, from €296.24 to €1980.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €704.49 that is €0 to €70K a year per listing.

Average price: €704.49above the $15 to $100 sweet spot
Price range: €296.24–€1980.70
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€70K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #93 within Pools, Gartensaunas & Badewannen mit Sprudelfunktion. It carries 346 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 23%
Out of stock, average day: 4.5%
Average rank: #93in Pools, Gartensaunas & Badewannen mit Sprudelfunktion
Average rating: 4.19 starsAmazon Germany average 4.37 stars
Average reviews: 346per listing
Listings tracked: 44

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 6Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Whirlpool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

32%

Top 20: 79%

Open market

Brand 131%
Brand 225%
Brand 320%
Brand 414%
Brand 55%
Brand 64%
Open — no brand owns it (4 brands, 2%)

Demand

Whirlpool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.3×

Search terms

Top Whirlpool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

whirlpool outdoor773K/yr +913.1%0.2% conv.
whirlpool863K/yr +352.8%0.1% conv.
whirlpool outdoor winterfest582K/yr +112.7%0.2% conv.
spa604K/yr -41.4%0.0% conv.
whirlpool aufblasbar183K/yr +505.1%0.2% conv.
jacuzzi outdoor142K/yr +390.9%0.1% conv.
aufblasbarer whirlpool100K/yr +563.9%0.1% conv.
jacuzzi122K/yr +206.1%0.1% conv.
whirlpool aufblasbar outdoor63K/yr +642.8%0.3% conv.
jakusie whirlpool outdoor50K/yr +269.3%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Whirlpool

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Montage/Installation”

17%of negative reviews mention “Haltbarkeit”

0.6%of orders come back

“Pumpe nach 3 Jahren defekt”

A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Whirlpool questions

Answered from the same tracked data.

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