Skip to content

Whirlpool

Whirlpool clears our launch bar: a $3.2M/yr market growing +226.2% this quarter with returns at 0.6%.

Flapen Score

65
Launch it

Top 20% of 2,017 Garten niches · +7 vs the category median of 58

Market size 96Growth 98Conversion 1Competition 83Returns 97Price range 0Avg price 0Brand share 16Review moat 83Quality gap 82
This niche Category average · 2,017 niches

Is Whirlpool profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Whirlpool is a €3.2M/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 65/100.

Whirlpool: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +226.2% over the last 90 days and 0.1% of searches end in a purchase.

€3.2M

revenue / yr

Units sold / yr6K
Search volume / yr+226.2%3.7M
Conversion rate0.1%
Avg price€704.49

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers10 · 49
Top-5 product click share32%
Open market6%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement75%
New entrants (1y)6· 6 succeeded
Avg rating4.2★
Avg reviews346

Top Whirlpool products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

€0€95K€190K€285K€380K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

49

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

32%

Top 20: 79%

Open market

2%

  • BRAST31%
  • Arebos25%
  • Bestway20%
  • Miweba14%
  • Juskys5%
  • Nordivale4%
  • Open — no brand owns it (4 brands, 2%)

Whirlpool demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR0.1%Products44Brands10Top 5 Brands94%OOS Rate4.5%Rating4.2★Reviews346Avg BSR#93
500K300KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.3×

Top Whirlpool search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whirlpool outdoor773K/yr
  • whirlpool863K/yr
  • whirlpool outdoor winterfest582K/yr
  • spa604K/yr
  • whirlpool aufblasbar183K/yr
  • jacuzzi outdoor142K/yr
  • aufblasbarer whirlpool100K/yr
  • jacuzzi122K/yr
  • whirlpool aufblasbar outdoor63K/yr
  • jakusie whirlpool outdoor50K/yr

What reviews say buyers love and hate about Whirlpool

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Montage/Installation22%

Einfache Installation

Qualität insgesamt19%

Super Produkt

Preis-Leistungs-Verhältnis10%

super Preis / Leistung

Heizung5%

Wärmt wirklich schnell auf (2-3 Grad pro Stunde).

beworben Vs Tatsächliches Produkt5%

Alle Erwartungen erfüllt

What buyers complain about

68% of reviews
Haltbarkeit17%

Pumpe nach 3 Jahren defekt

Heizung11%

Heizfunktion defekt

Qualität insgesamt9%

Qualität ungenügend

Auslaufsicher9%

innerlich undicht

Preis-Leistungs-Verhältnis7%

500€ für den Müll

Whirlpool return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
14%
2Heizung
12%
3Defekt Material/Teile
11%
4Auslaufsicher
9%
5Funktionalität insgesamt
8%

Common Whirlpool questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whirlpool 65/100 on Amazon Germany — Launch it. The niche generates €3.2M/yr across 44 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved +226.2% over the last 90 days.
Search demand for Whirlpool on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 6.3× the quietest.