Is vogelfutter profitable to sell on Amazon Germany?

The niche generates €2.8M/yr across 20 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (61/100).

How competitive is the vogelfutter niche?

14 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in vogelfutter?

Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.

When does demand for vogelfutter peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 3.8× the quietest.

What does it cost to enter the vogelfutter niche?

Listings span €2.79–€57.70; the average listing price is €16.60 (sweet spot $15–$100). The average incumbent carries 3,202 reviews — the moat a new listing must climb.

vogelfutter

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible€2.8M

€2.8M/yr · 1.6M searches

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.60

avg listing price — sweet spot $15–$100

Price range

Great€2.79–€57.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,201.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, vogelfutter is a €2.8M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 61/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

vogelfutter market data

Units sold / yr: 150K–200K; avg 5,000–6,000/product
Revenue / yr: €2.5M–€3.3M; units × avg price
Conversion rate: 10.2%
Avg BSR: #18
Page quality: 0%
Prime: 60%
Sponsored: 85%
Out of stock: 3.2%
Avg brand age: 61 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

17%

Dehner33%
Fidelio29%
KLASEBO7%
vogelfood wir sind gut zu Vögeln7%
Gardemics5%
Futterhof3%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.8×

Open Trend

Top vogelfutter search terms

vogelfutter873K/yr -33.8%7.4% conv.
vogelfutter wildvögel ganzjährig371K/yr +91.6%8.2% conv.
wildvogelfutter127K/yr -21.7%5.1% conv.
wildvogelfutter ganzjahresfutter38K/yr +258.2%7.1% conv.
vogelfutter sommer14K/yr >1,000%6.1% conv.
wildvogelfutter sommer9K/yr +969.1%4.0% conv.
vogelfutter 25kg45K/yr -26.0%4.0% conv.
streufutter für wildvögel18K/yr -13.4%7.4% conv.
vogelfutter schalenfrei14K/yr +56.4%3.8% conv.
meisenfutter22K/yr -25.5%3.8% conv.

All search terms

Top vogelfutter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fidelio Wildvogelfutter Wildvogelmix ganzjähriges Wildvogelfutter proteinreich / energiereich hochwertiges Vogelfutter für Wildvögel im Eimer 3 kg

Fidelio€6.434.5★2,182 rev

Dehner Natura Premium Wildvogelfutter Streufutter schalenfrei Ganzjahresfutter proteinreich / energiereich hochwertiges Vogelfutter für Wildvögel 3.6 kg

Dehner€11.534.3★5,796 rev

Dehner Natura Premium Wildvogelfutter Fettfutter / Weichfutter Ganzjahresfutter artgerecht / kraftspendend hochwertiges Vogelfutter für Wildvögel 5 kg

Dehner€11.834.4★7,951 rev

Dehner Natura Premium Wildvogelfutter Streufutter Ganzjahresfutter proteinreich / energiereich hochwertiges Vogelfutter für Wildvögel 2.5 kg

Dehner€6.924.4★3,046 rev

KLASEBO Streufutter 25 kg Vogelfutter Wildvogelfutter 4 Jahreszeiten Premium Mischung

KLASEBO€24.194.2★3,392 rev

Newest

by launch date

VYTAfield€19.68230 rev

1y ago

MeinWildvogel - Wildvogel-Vital Basic - Vogelfutter 30 kg XXL - Wildvogelfutter - Streufutter - Ganzjahresfutter für Vögel mit Sonnenblumenkernen - Gentechnikfrei & Ambrosia-kontrolliert

Mein Wildvogel€26.26583 rev

2y ago

Gardemics Vogelfutter Wildvögel Ganzjährig 10 Kg - Vogelfutter mit Erdnüssen & Sonnenblumenkerne - Wildvogelfutter Ganzjahresfutter für Artenvielfalt im Garten

Gardemics€24.63864 rev

2y ago

Gardemics Vogelfutter Wildvögel ganzjährig 10 Kg - Mit Mehlwürmern - Premium Protein Wildvogelfutter Ganzjahresfutter für Artenvielfalt im Garten

Gardemics€32.39856 rev

2y ago

Samore Vogelfood 25 kg Streufutter für Wildvögel erstklassige Zusammensetzung Vogelfutter

vogelfood wir sind gut zu Vögeln€23.586,215 rev

4y ago

What buyers say about vogelfutter

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt41%

“Super Produkt”

Preis-Leistungs-Verhältnis16%

“Günstig”

Geschmack insgesamt14%

“Lecker Futter”

Haustierfreundlich13%

“Perfekt für Wildvögel ♥️ Meine Schatzis lieben 🥰 das Futter♥️”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Gesamtgröße2%

“Passt”

Spaß/Unterhaltungserlebnis2%

“Die Vögel sind süchtig danach”

Inhaltsstoffe – insgesamt1%

“Hohe Qualität - wird gerne von den Tieren angenommen - ich vermische es immer mit einer Portion Mehlwürmern!!”

Frische1%

“Die Erdnüsse machen einen sehr frischen und qualitativ hochwertigen Eindruck und werden von den Vögeln äußerst gut angenommen”

Geruch1%

“riecht gut”

What buyers complain about

Qualität insgesamt36%

“ungenügend”

Preis-Leistungs-Verhältnis13%

“Schade und teuer”

beworben Vs Tatsächliches Produkt7%

“Die fotografische Darstellung des Futters entspricht keinesfalls der tatsächlichen Zusammensetzung”

Feucht/Trocken5%

“es dringt Feuchtigkeit ins Futter ein.”

Geschmack insgesamt5%

“Schmeckt offensichtlich nicht”

Kontamination4%

“Futter von Larven befallen”

Verschwendung natürlicher Ressourcen4%

“Geldverschwendung”

Gesamtgröße4%

“die Stückchen für die kleinen Vögel zu groß sind.”

Haltbarkeit3%

“Der Eimer ist defekt, somit ist das Vogelfutter nicht haltbar”

Inhaltsstoffe – insgesamt3%

“Kaum Rosinen drin”

Common questions

Is vogelfutter profitable to sell on Amazon Germany?: The niche generates €2.8M/yr across 20 tracked products. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the vogelfutter niche?: 14 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in vogelfutter?: Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.
When does demand for vogelfutter peak?: Demand peaks in Jan–Oct–Nov; the busiest month runs 3.8× the quietest.
What does it cost to enter the vogelfutter niche?: Listings span €2.79–€57.70; the average listing price is €16.60 (sweet spot $15–$100). The average incumbent carries 3,202 reviews — the moat a new listing must climb.

vogelfutter

vogelfutter market data

Competition & brand share

Demand & seasonality

Top vogelfutter search terms

Top vogelfutter products on Amazon

Top sellers

Newest

Trending

What buyers say about vogelfutter

What buyers love

What buyers complain about

Common questions

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