Vermiculite
FailDemand is soft, at -50.9% this quarter, so Vermiculite is a Fail.
- Flapen Score
- 41 / 100Ranks 1,868 of 2,017 Garten niches · −17 vs the category median of 5841
- Market size
- €106K/yr95K searches / yr
- 90-day growth
- -50.9%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 29 sellers
Flapen Score
Vermiculite against its category
The dotted line is the Garten average. Past it, Vermiculite is stronger. Inside it, weaker.
Market
The Vermiculite market on Amazon at a glance
Shoppers on Amazon Germany searched for Vermiculite 95K times last year and spent an estimated €106K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -50.9%
- Conversion, latest week
- 8.0%
- Market size, estimated
- €106Ka year
- Peak month
- March4.9× the quietest month
- Top search term
- vermiculite45K searches a year
02 · Price
A sale here is worth €14.02.
Listings sell for €14.02 on average, from €2.46 to €38.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €14.02 that is €7K to €11K a year per listing.
- Average price
- €14.02under the $15 to $100 sweet spot
- Price range
- €2.46–€38.74
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €7K–€11K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #211 within Blumen & Pflanzen. It carries 247 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 69%
- Out of stock, average day
- 4.7%
- Average rank
- #211in Blumen & Pflanzen
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 247per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Vermiculite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
R&R SHOP Fein expandiertes Vermiculit neutraler pH-Wert ideal für Keimung Wachstum von Pflanzen Pilzen und Terrarientieren (3L)
- Price
- €6.77
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 2y ago

Vermiculite 5L Besonders Fein 12 mm | Für Aussaat Keimlinge & Jungpflanzen | Keimfrei & pH-neutral | Saathelfer zur Bodenverbesserung lockert & speichert Wasser
- Price
- €10.02
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 13y ago

Floragard Vermiculite 10 L (2×5 L 12 mm) feiner mineralischer Substratverbesserer zur Bodenlockerung Drainage & Wasserspeicherung ideal für Anzucht Aussaat Keimlinge
- Price
- €11.46
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 2y ago

Lucky Reptile Vermiculite Inhalt:5 Liter
- Price
- €6.82
- Rating
- 4.6/5
- Reviews
- 594
- Age
- 18y ago

Hobby 36325 Vermiculit Durchmesser 3-6 mm 4 l
- Price
- €8.26
- Rating
- 4.6/5
- Reviews
- 539
- Age
- 19y ago
Trending
estimated 90-day click momentum
Angoily Vermiculite für Pflanzen 100L mit Neutralem Ph Wert Feines Vermiculit als Pilz Pflanzensubstrat und Vielseitiges Substrat für Terrarientiere und Zimmerpflanzen
- Price
- €16.46
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Control Garden Vermiculit 20L | Erde für Innen- und Außenpflanzen | Natürliches Substrat für Samen
- Price
- €13.66
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 2y ago

R&R SHOP Fein expandiertes Vermiculit neutraler pH-Wert ideal für Keimung Wachstum von Pflanzen Pilzen und Terrarientieren (12L)
- Price
- €16.78
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 1y ago

ORAGARDEN Vermiculite für Pflanzen und Garten 12L Substrat für Zimmerpflanzen Hydrokultur Pilzzucht Bodenverbesserer & Feuchtigkeitsspeicher
- Price
- €21.38
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 2y ago

Floragard Vermiculite 200 L (2×100 L 23 mm) mineralisches Substrat zur Boden- und Substratverbesserung für Garten Anzucht & Zimmerpflanzen auch als Brutsubstrat für Reptilien im Terrarium
- Price
- €38.74
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 9y ago
Newest
by launch date
Angoily Vermiculite für Pflanzen 100L mit Neutralem Ph Wert Feines Vermiculit als Pilz Pflanzensubstrat und Vielseitiges Substrat für Terrarientiere und Zimmerpflanzen
- Price
- €16.46
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

GOTVUGE Vermiculite für die Gartenarbeit grobes Vermiculite zur Pflanzenvermehrung Stecklinge und Keimung (1L)
- Price
- €4.46
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

R&R SHOP Fein expandiertes Vermiculit neutraler pH-Wert ideal für Keimung Wachstum von Pflanzen Pilzen und Terrarientieren (12L)
- Price
- €16.78
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 1y ago

Vermiculit 5L- pH-neutral ideal für die Keimung das Wachstum von Pflanzen Pilzen und Terrarientieren - Horticultural Vermiculite fein
- Price
- €7.94
- Rating
- 5.0/5
- Reviews
- 32
- Age
- 2y ago

R&R SHOP Fein expandiertes Vermiculit neutraler pH-Wert ideal für Keimung Wachstum von Pflanzen Pilzen und Terrarientieren (3L)
- Price
- €6.77
- Rating
- 4.6/5
- Reviews
- 445
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
29
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
9%
- R&R SHOP33%
- Floragard18%
- Samenshop 2415%
- Lucky Reptile13%
- Hobby7%
- BIOVITA decorative stones & garden minerals4%
- Open — no brand owns it (5 brands, 9%)
Demand
Vermiculite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.9×
Search terms
Top Vermiculite search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vermiculite45K/yr
- vermiculite für pflanzen29K/yr
- vermiculit21K/yr
Reviews and returns
What reviews say buyers love and hate about Vermiculite
We read the reviews and the return reasons for every product selling here.
“Ich habe 4Liter auch an Gewicht erwartet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vermiculite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









