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Vergissmeinnicht

Fail

Shoppers spend an estimated $30K a year here, so Vergissmeinnicht is a Fail.

Flapen Score
47
47 / 100
Ranks 1,686 of 2,017 Garten niches · −11 vs the category median of 58
Market size
€30K/yr126K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
48%top-5 click share · 20 brands · 38 sellers

Flapen Score

Vergissmeinnicht against its category

The dotted line is the Garten average. Past it, Vergissmeinnicht is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vergissmeinnicht market on Amazon at a glance

Shoppers on Amazon Germany searched for Vergissmeinnicht 126K times last year and spent an estimated €30K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
2.3%
Market size, estimated
€30Ka year
Peak month
December2.9× the quietest month
Top search term
vergiss mein nicht90K searches a year

02 · Price

A sale here is worth €10.19.

Listings sell for €10.19 on average, from €1.98 to €19.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €10.19 that is €0 to €1K a year per listing.

Average price
€10.19under the $15 to $100 sweet spot
Price range
€1.98–€19.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #761 within Blumen & Pflanzen. It carries 608 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
72%
Out of stock, average day
10.6%
Average rank
#761in Blumen & Pflanzen
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
608per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Vergissmeinnicht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

38

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

38%

  • Brand 129%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Vergissmeinnicht search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Vergissmeinnicht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vergiss mein nicht90K/yr
  • vergissmeinnicht27K/yr
  • vergissmeinnicht geschenk10K/yr

Reviews and returns

What reviews say buyers love and hate about Vergissmeinnicht

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Geschenk Zweck”
19%of negative reviews mention “Pflanzenwachstum”
0.6%of orders come back
“Keine Blumen”
A buyer, on “Pflanzenwachstum”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vergissmeinnicht questions

Answered from the same tracked data.