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Vaiana Puppe

Fail

Shoppers spend an estimated $25K a year here, so Vaiana Puppe is a Fail.

Flapen Score
33
33 / 100
Ranks 1,976 of 2,017 Garten niches · −25 vs the category median of 58
Market size
€25K/yr57K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
67%top-5 click share · 7 brands · 181 sellers

Flapen Score

Vaiana Puppe against its category

The dotted line is the Garten average. Past it, Vaiana Puppe is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaiana Puppe market on Amazon at a glance

Shoppers on Amazon Germany searched for Vaiana Puppe 57K times last year and spent an estimated €25K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
2.1%
Market size, estimated
€25Ka year
Peak month
December5.5× the quietest month
Top search term
vaiana puppe37K searches a year

02 · Price

A sale here is worth €20.80.

Listings sell for €20.80 on average, from €6.57 to €57.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €20.80 that is €0 to €2K a year per listing.

Average price
€20.80inside the $15 to $100 sweet spot
Price range
€6.57–€57.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,074 within Gartenmöbel & Zubehör. It carries 2,588 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#1,074in Gartenmöbel & Zubehör
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
2,588per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Vaiana Puppe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

181

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Brand 160%
  • Brand 216%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vaiana Puppe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Vaiana Puppe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaiana puppe37K/yr
  • vaiana barbie12K/yr
  • vaiana puppe groß4K/yr
  • barbie vaiana3K/yr

Reviews and returns

What reviews say buyers love and hate about Vaiana Puppe

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Geschenk Zweck”
1.1%of orders come back
“zum Verschenken etwas schwierig,”
A buyer, on “Geschenk Zweck”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vaiana Puppe questions

Answered from the same tracked data.