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Topflappen

Topflappen shows low returns (1.1%), but soft demand (-30.8% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Ranks 1,191 of 2,017 Garten niches · −3 vs the category median of 58

Market size 76Growth 10Conversion 60Competition 69Returns 92Price range 14Avg price 38Brand share 73Review moat 47Quality gap 45
This niche Category average · 2,017 niches

Is Topflappen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Topflappen is a €884K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Topflappen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.8% over the last 90 days and 5.2% of searches end in a purchase.

€884K

revenue / yr

Units sold / yr100K
Search volume / yr-30.8%1.6M
Conversion rate5.2%
Avg price€10.50

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers20 · 26
Top-5 product click share44%
Open market39%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement93%
New entrants (1y)4· 2 succeeded
Avg rating4.5★
Avg reviews1,773

Top Topflappen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€44K€88K€133K€177K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

26

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

33%

  • MILcea21%
  • AUAUY13%
  • BONTHEE11%
  • LEFUNDA9%
  • AVANA8%
  • Aouplry6%

Topflappen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR5.2%Products30Brands20Top 5 Brands61%OOS Rate2.3%Rating4.5★Reviews1,773Avg BSR#8
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Topflappen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • topflappen441K/yr
  • ofenhandschuhe400K/yr
  • topfhandschuhe117K/yr
  • topflappen handschuh88K/yr
  • ofenhandschuhe hitzebestaendig72K/yr
  • backhandschuhe59K/yr
  • backofen handschuhe41K/yr
  • kochhandschuhe50K/yr
  • topflappen set49K/yr
  • backofenhandschuhe41K/yr

What reviews say buyers love and hate about Topflappen

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt31%

Super Produkt

Preis-Leistungs-Verhältnis10%

Preis Leistung Super

Gesamtgröße8%

Passt

Griff6%

super Grip – Absolute Kaufempfehlung!

beworben Vs Tatsächliches Produkt6%

Vom Aussehen her genau wie auf den Fotos

What buyers complain about

76% of reviews
Gesamtgröße31%

Passform ungut

Heizung13%

Hitze dringt total durch

Haltbarkeit8%

Leider schon defekt

Qualität insgesamt7%

Mangelhafte Qualität

Benutzerfreundlichkeit4%

Sind schlecht anzuziehen

Topflappen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
69%
2Heizung
5%
3Materialqualität
4%
4Qualität insgesamt
3%
5Farbe
2%

Common Topflappen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Topflappen 55/100 on Amazon Germany — Worth a look. The niche generates €884K/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -30.8% over the last 90 days.
Search demand for Topflappen on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.