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tommy bahama

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 97Conversion 21Competition 42Returns 22Price range 45Avg price 82Brand share 7Review moat 50Quality gap 38

Growth

Incredible+178.5%

90-day search growth — must beat 0% to launch

Avg price

Great€81.82

avg listing price — sweet spot $15–$100

Review moat

Okay1,515.85

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€18.45–€201.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€42K

€42K/yr · 31K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, tommy bahama is a €42K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

tommy bahama market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€20K–€41K
units × avg price
Conversion rate
1.7%
Avg BSR
#353
Page quality
0%
Prime
15%
Sponsored
25%
Out of stock
7.7%
Avg brand age
30 months
Avg seller age
232 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Tommy Bahama70%
  • Generic11%
  • JustSun7%
  • Bobby Beach5%
  • VATPAVE3%
  • HMIYA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +178.5% search growth over the last 90 days.
2K1KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Top tommy bahama search terms

  • tommy bahama strandstuhl12K/yr
  • tommy bahama12K/yr
  • tommy bahama beach chair6K/yr
All search terms

Top tommy bahama products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€13K40%€17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about tommy bahama

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt34%

“bequemer,”

Design insgesamt18%

“Hübsch und funktional”

Benutzerfreundlichkeit11%

“Er ist leicht zu tragen auf dem Rücken”

Taschen/Abteilungen9%

“Viele Kleine und größere Taschen für Trinken, Sonnencreme Handy etc. und ein Kühlfach für Getränke mit Reißverschluss”

Materialqualität9%

“Gutes Material”

Qualität insgesamt9%

“Sehr zufrieden”

Speicherkapazität5%

“Viel Stauraum für allerlei Dinge”

Gesamtgröße2%
Griffqualität2%

“die Tragegurte sind sehr komfortabel.”

What buyers complain about

Ebenheit20%

“Die Liegeposition nutze ich nicht voll aus, ist mir zu flach”

Top return reasons

Gesamtgröße29%
Qualität insgesamt15%
Materialqualität12%
Farbe8%
Länge7%
Kratzfestigkeit3%
beworben Vs Tatsächliches Produkt2%
Breite2%
Reißverschlussqualität2%
Benutzerfreundlichkeit2%

Common questions

Is tommy bahama profitable to sell on Amazon Germany?
The niche generates €42K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +178.5%. Flapen's verdict: Skip it (40/100).
How competitive is the tommy bahama niche?
6 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in tommy bahama?
Top complaints mined from reviews: Ebenheit. The return rate is 5.8% — above our launch gate.
When does demand for tommy bahama peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.8× the quietest.
What does it cost to enter the tommy bahama niche?
Listings span €18.45–€201.07; the average listing price is €81.82 (sweet spot $15–$100). The average incumbent carries 1,516 reviews — the moat a new listing must climb.