How competitive is the Tommy Bahama niche on Amazon Germany?

6 brands and 14 sellers compete in Tommy Bahama on Amazon Germany. The top 5 Tommy Bahama products take 60% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Tommy Bahama?

Tommy Bahama buyers on Amazon Germany complain most about Ebenheit, the themes mined from the niche's reviews. Its return rate is 5.8% — above our launch gate.

What does it cost to enter the Tommy Bahama niche?

Tommy Bahama sells for €81.82 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €18.45–€201.07. The average incumbent carries 1,516 reviews — the moat a new listing must climb.

Tommy Bahama

brand-locked demand (top 5 brands take 97% of clicks) — Tommy Bahama doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,895 of 2,017 Garten niches · −18 vs the category median of 58

This niche Category average · 2,017 niches

Is Tommy Bahama profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tommy Bahama is a €42K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 40/100.

Tommy Bahama: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +178.5% over the last 90 days and 1.7% of searches end in a purchase.

€42K

revenue / yr

Units sold / yr500

Search volume / yr+178.5%31K

Conversion rate1.7%

Avg price€81.82

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 14

Top-5 product click share60%

Open market3%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Tommy Bahama products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tommy Bahama Stuhl Gestreift

Price: €132.93
Rating: 4.6/5
Reviews: 2,206
Age: 6y ago

Tommy Bahamas Faltbarer Strandstuhl Modell 2024 (Grün)

Price: €73.77
Rating: 5.0/5
Reviews: 13
Age: 2y ago

Tommy Bahama TECNOLIFE Strandstuhl Modell Palmeras 2026.

Price: €62.21
Rating: 3.0/5
Reviews: 4
Age: 2mo ago

Tommy Bahama Strandstuhl Modell 2025. Rot/Blau gestreift.

Price: €66.62
Rating: 4.7/5
Reviews: 105
Age: 1y ago

JustSun Kurze Hosen Herren Shorts Herren Sommer Shorts Männer Chino Baumwolle Hose Kurz Elastische Taille mit Tunnelzug Denim Blau S

Price: €18.45
Rating: 4.3/5
Reviews: 225
Age: 2y ago

Newest

by launch date

Tommy Bahama TECNOLIFE Strandstuhl Modell Palmeras 2026.

Price: €62.21
Rating: 3.0/5
Reviews: 4
Age: 2mo ago

Tommy Bahama Tecnolife Strandstuhl mit grünen Streifen Modell 2026

Price: €58.04
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Tommy Bahama 2 3 m Strandschirm mit AnchorX

Price: €55.83
Rating: 4.8/5
Reviews: 26
Age: 11mo ago

Bobby Beach Strandstuhl | Klappstuhl & Strandliege klappbar leicht als Rucksack zu tragen | Campingstuhl faltbar mit Getränkehalter & Taschen | Liege & Liegestuhl klappbar (Strandstuhl Night Blue)

Price: €58.74
Rating: 4.6/5
Reviews: 39
Age: 1y ago

Bobby Beach Strandstuhl | Klappstuhl & Strandliege klappbar leicht als Rucksack zu tragen | Campingstuhl faltbar mit Getränkehalter & Taschen | Liege & Liegestuhl klappbar (Strandstuhl Aqua Blue)

Price: €58.53
Rating: 4.6/5
Reviews: 39
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Tommy Bahama70%
Generic11%
JustSun7%
Bobby Beach5%
VATPAVE3%
HMIYA3%

Tommy Bahama demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR1.7%Products20Brands6Top 5 Brands97%OOS Rate7.7%Rating4.5★Reviews1,516Avg BSR#353

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Top Tommy Bahama search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tommy bahama strandstuhl12K/yr +298.3%1.7% conv.
tommy bahama12K/yr +126.9%0.6% conv.
tommy bahama beach chair6K/yr +128.3%1.3% conv.

What reviews say buyers love and hate about Tommy Bahama

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Komfort insgesamt34%

“bequemer,”

Design insgesamt18%

“Hübsch und funktional”

Benutzerfreundlichkeit11%

“Er ist leicht zu tragen auf dem Rücken”

Taschen/Abteilungen9%

“Viele Kleine und größere Taschen für Trinken, Sonnencreme Handy etc. und ein Kühlfach für Getränke mit Reißverschluss”

Materialqualität9%

“Gutes Material”

What buyers complain about

20% of reviews

Ebenheit20%

“Die Liegeposition nutze ich nicht voll aus, ist mir zu flach”

Tommy Bahama return rate & reasons

Why buyers send it back, as a share of all return requests.

5.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

29%

2Qualität insgesamt

15%

3Materialqualität

12%

4Farbe

5Länge

Common Tommy Bahama questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tommy Bahama 40/100 on Amazon Germany — Skip it. The niche generates €42K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +178.5% over the last 90 days.