Substrat

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €365K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

9.8%

Market size, estimated

€365Ka year

Peak month

October4.2× the quietest month

Top search term

seramis92K searches a year

Listings sell for €10.73 on average, from €3.29 to €26.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €10.73 that is €11K to €13K a year per listing.

Average price

€10.73under the $15 to $100 sweet spot

Price range

€3.29–€26.67

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

€11K–€13K

Returns

0.2%of orders · Amazon Germany median 1.1%

77% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #84 within Hydroponik. It carries 3,178 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

80%

Out of stock, average day

0.9%

Average rank

#84in Hydroponik

Average rating

4.59 starsAmazon Germany average 4.37 stars

Average reviews

3,178per listing

Listings tracked

30

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months