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Strohbesen

a small market ($38K/yr) — Strohbesen doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 1,574 of 2,017 Garten niches · −9 vs the category median of 58

Market size 10Growth 34Conversion 63Competition 18Returns 97Price range 69Avg price 71Brand share 37Review moat 86Quality gap 83
This niche Category average · 2,017 niches

Is Strohbesen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Strohbesen is a €38K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Strohbesen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.3% over the last 90 days and 5.6% of searches end in a purchase.

€38K

revenue / yr

Units sold / yr3K
Search volume / yr+7.3%47K
Conversion rate5.6%
Avg price€14.56

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 17
Top-5 product click share78%
Open market17%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement54%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews285

Top Strohbesen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€8K€11K€15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Peggy Perfect41%
  • Shine Shack18%
  • Yocada10%
  • York9%
  • SOREX wireless Solutions5%
  • Hovedal5%
  • Open — no brand owns it (5 brands, 12%)

Strohbesen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR5.6%Products13Brands11Top 5 Brands83%OOS Rate1.9%Rating4.2★Reviews285Avg BSR#1,003
1K600Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.5×

Top Strohbesen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • strohbesen22K/yr
  • strohbesen mit stiel7K/yr
  • besen stroh5K/yr
  • reisstrohbesen4K/yr
  • strohbesen mit stiel draußen5K/yr
  • reisstrohbesen mit stiel3K/yr

What reviews say buyers love and hate about Strohbesen

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt26%

Super feste Qualität

Benutzerfreundlichkeit14%

Gute Handhabung

beworben Vs Tatsächliches Produkt11%

Alles wie beschrieben und auf den Fotos gezeigt

Gesamtgröße9%

Passt

Stärke6%

Robust

What buyers complain about

77% of reviews
Qualität insgesamt27%

Eine Produkt von hoher

Haltbarkeit10%

fallen auseinander.

Holzqualität7%

Denn der Holzstab ist leider zu dünn für das Gewinde

Weiches Gefühl6%

Borsten zu weich nichts für draußen sonst gut

Stärke6%

überhaupt nicht belastbar

Strohbesen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
17%
2Produktzustand
14%
3Gesamtgröße
13%
4Montage/Installation
12%
5Qualität insgesamt
11%

Common Strohbesen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strohbesen 49/100 on Amazon Germany — Skip it. The niche generates €38K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +7.3% over the last 90 days.
Search demand for Strohbesen on Amazon Germany peaks in May, where the busiest month runs 2.5× the quietest.