Skip to content

Streichhölzer

Fail

Demand is soft, at -45.1% this quarter, so Streichhölzer is a Fail.

Flapen Score
49
49 / 100
Ranks 1,574 of 2,017 Garten niches · −9 vs the category median of 58
Market size
€261K/yr392K searches / yr
90-day growth
-45.1%search demand this quarter
Competition
56%top-5 click share · 9 brands · 34 sellers

Flapen Score

Streichhölzer against its category

The dotted line is the Garten average. Past it, Streichhölzer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Streichhölzer market on Amazon at a glance

Shoppers on Amazon Germany searched for Streichhölzer 392K times last year and spent an estimated €261K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €261K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-45.1%
Conversion, latest week
7.1%
Market size, estimated
€261Ka year
Peak month
December3.4× the quietest month
Top search term
streichhölzer282K searches a year

02 · Price

A sale here is worth €9.42.

Listings sell for €9.42 on average, from €3.22 to €41.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €9.42 that is €7K to €9K a year per listing.

Average price
€9.42under the $15 to $100 sweet spot
Price range
€3.22–€41.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
€7K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #444 within Grills & Zubehör. It carries 205 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
52%
Out of stock, average day
4.3%
Average rank
#444in Grills & Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
205per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Streichhölzer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

34

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

6%

  • Brand 122%
  • Brand 220%
  • Brand 319%
  • Brand 418%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (3 brands, 6%)

Demand

Streichhölzer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Streichhölzer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • streichhölzer282K/yr
  • streichholz28K/yr
  • zündhölzer29K/yr
  • matches14K/yr
  • streichhölzer klein18K/yr
  • streichhölzer großpackung8K/yr
  • streichhölzer kaufen5K/yr
  • zündholz3K/yr
  • zündhölzer klein5K/yr

Reviews and returns

What reviews say buyers love and hate about Streichhölzer

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Streichhölzer questions

Answered from the same tracked data.