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Streichhölzer

soft demand (-45.1% this quarter) — Streichhölzer doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 1,574 of 2,017 Garten niches · −9 vs the category median of 58

Market size 48Growth 2Conversion 75Competition 49Returns 99Price range 69Avg price 29Brand share 27Review moat 90Quality gap 45
This niche Category average · 2,017 niches

Is Streichhölzer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Streichhölzer is a €261K/yr Amazon Germany market (392K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Streichhölzer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.1% over the last 90 days and 7.1% of searches end in a purchase.

€261K

revenue / yr

Units sold / yr30K
Search volume / yr-45.1%392K
Conversion rate7.1%
Avg price€9.42

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 34
Top-5 product click share56%
Open market11%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement65%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews205

Top Streichhölzer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€26K€39K€52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

34

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

6%

  • jameitop22%
  • KM brand20%
  • Nordstern19%
  • PROflame18%
  • Unilite9%
  • EUROPA6%
  • Open — no brand owns it (3 brands, 6%)

Streichhölzer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume392KCVR7.1%Products23Brands9Top 5 Brands89%OOS Rate4.3%Rating4.5★Reviews205Avg BSR#444
15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Top Streichhölzer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • streichhölzer282K/yr
  • streichholz28K/yr
  • zündhölzer29K/yr
  • matches14K/yr
  • streichhölzer klein18K/yr
  • streichhölzer großpackung8K/yr
  • streichhölzer kaufen5K/yr
  • zündholz3K/yr
  • zündhölzer klein5K/yr

What reviews say buyers love and hate about Streichhölzer

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt33%

Beste Qualität

beworben Vs Tatsächliches Produkt21%

erfüllen ihren Zweck!

Preis-Leistungs-Verhältnis17%

Preislich absolut fair

Feuerwiderstand5%

Tolles Teil, man reibt einfach an der Seitenfläche und Schwubs, schon hat man Feuer

Stärke5%

Stabil

What buyers complain about

91% of reviews
Qualität insgesamt21%

Schlechte Qualität

Gesamtgröße19%

Etwas kurz

Geruch13%

Riechen streng beim Abbrennen

Entflammbar9%

das Ding brennt

Preis-Leistungs-Verhältnis6%

Überteuertes Produkt

Streichhölzer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
65%
2Qualität insgesamt
10%
3beworben Vs Tatsächliches Produkt
6%
4Entflammbar
6%
5Feucht/Trocken
3%

Common Streichhölzer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Streichhölzer 49/100 on Amazon Germany — Skip it. The niche generates €261K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -45.1% over the last 90 days.
Search demand for Streichhölzer on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.4× the quietest.