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Straßenbesen

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -13.3% this quarter, so Straßenbesen is a Maybe.

Flapen Score
56
56 / 100
Ranks 1,098 of 2,017 Garten niches · −2 vs the category median of 58
Market size
€334K/yr388K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
53%top-5 click share · 16 brands · 104 sellers

Flapen Score

Straßenbesen against its category

The dotted line is the Garten average. Past it, Straßenbesen is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straßenbesen market on Amazon at a glance

Shoppers on Amazon Germany searched for Straßenbesen 388K times last year and spent an estimated €334K. The top 5 brands take 68% of clicks. Demand peaks in Mar. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €334K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
5.3%
Market size, estimated
€334Ka year
Peak month
March2.5× the quietest month
Top search term
straßenbesen94K searches a year

02 · Price

A sale here is worth €16.41.

Listings sell for €16.41 on average, from €6.67 to €28.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €16.41 that is €8K to €12K a year per listing.

Average price
€16.41inside the $15 to $100 sweet spot
Price range
€6.67–€28.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€8K–€12K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #83 within Gartengeräte. It carries 1,235 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
69%
Out of stock, average day
4.8%
Average rank
#83in Gartengeräte
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,235per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Straßenbesen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

104

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

27%

  • Brand 126%
  • Brand 218%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Straßenbesen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.5×

Search terms

Top Straßenbesen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • straßenbesen94K/yr
  • gardena besen44K/yr
  • besen draußen27K/yr
  • straßenbesen mit stiel35K/yr
  • strassenbesen36K/yr
  • strassenbesen mit stiel40K/yr
  • gartenbesen19K/yr
  • gardena besen aufsatz8K/yr
  • besen outdoor8K/yr
  • fiskars besen12K/yr

Reviews and returns

What reviews say buyers love and hate about Straßenbesen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“Nach 5 Minuten unbrauchbar”
A buyer, on “Haltbarkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Straßenbesen questions

Answered from the same tracked data.