Is Strandmatte profitable to sell on Amazon Germany?

Flapen scores Strandmatte 66 out of 100 on Amazon Germany, a Pass. Shoppers spend €48K a year across 53 tracked products. 7 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew +774.1% in the last 90 days.

How competitive is the Strandmatte niche on Amazon Germany?

39 brands and 65 sellers compete in Strandmatte on Amazon Germany. The top 5 Strandmatte products take 30% of clicks, and the top 5 brands take 49%.

What do buyers complain about in Strandmatte?

Strandmatte buyers on Amazon Germany complain most about Komfort insgesamt, Qualität insgesamt, and Haltbarkeit. An estimated 2.5% of orders come back.

When does demand for Strandmatte peak?

Search demand for Strandmatte on Amazon Germany peaks in Jun–Jul–Aug, and the busiest month runs 30.3× the quietest.

What does it cost to enter the Strandmatte niche?

Strandmatte sells for €25.08 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.07 to €52.58. The average product has 525 reviews, the count a new listing must catch up to.

Strandmatte

Pass

Strandmatte scores 66 out of 100, a Pass. Shoppers spend an estimated $48K a year here, search demand grew +774.1% this quarter, and an estimated 2.5% of orders come back.

Filters Trending No Dominant Brand

Flapen Score: 66
66 / 100Top 17% of 2,017 Garten niches · +8 vs the category median of 58
Market size: €48K/yr266K searches / yr
90-day growth: +774.1%search demand this quarter
Competition: 30%top-5 click share · 39 brands · 65 sellers

Flapen Score

Strandmatte against its category

The dotted line is the Garten average. Past it, Strandmatte is stronger. Inside it, weaker.

66Pass

This niche Category average

See the method

Market

The Strandmatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Strandmatte 266K times last year and spent an estimated €48K. The top 5 brands take 49% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +774.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months: 266K
Growth, 90 days vs prior 90: +774.1%
Conversion, latest week: 0.7%
Market size, estimated: €48Ka year
Peak month: July30.3× the quietest month
Top search term: strandmatte gepolstert90K searches a year

02 · Price

A sale here is worth €25.08.

Listings sell for €25.08 on average, from €4.07 to €52.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €25.08 that is €0 to €3K a year per listing.

Average price: €25.08inside the $15 to $100 sweet spot
Price range: €4.07–€52.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #94 within Gartenmöbel & Zubehör. It carries 525 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 43%
Out of stock, average day: 16.0%
Average rank: #94in Gartenmöbel & Zubehör
Average rating: 4.15 starsAmazon Germany average 4.37 stars
Average reviews: 525per listing
Listings tracked: 53

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 7Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Strandmatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

49%

Top 20: 84%

Top-5 click share

30%

Top 20: 70%

Open market

47%

Brand 113%
Brand 212%
Brand 311%
Brand 47%
Brand 57%
Brand 64%

Demand

Strandmatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 30.3×

Search terms

Top Strandmatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

strandmatte gepolstert90K/yr +810.3%0.4% conv.
liegematte strand32K/yr >1,000%0.6% conv.
strandmatte faltbar33K/yr +720.9%0.5% conv.
strandmatte gepolstert faltbar25K/yr +861.0%0.3% conv.
strand matte18K/yr +360.4%1.4% conv.
gepolsterte strandmatte11K/yr >1,000%0.3% conv.
faltbare strandmatte11K/yr +667.6%0.3% conv.
strandmatten9K/yr +474.7%0.5% conv.
strandunterlage gepolstert8K/yr +242.1%0.5% conv.
dicke strandmatte für kiesstrand5K/yr +613.0%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Strandmatte

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Komfort insgesamt”

12%of negative reviews mention “Komfort insgesamt”

2.5%of orders come back

“Unbequem”

A buyer, on “Komfort insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Strandmatte questions

Answered from the same tracked data.

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