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Stihl Ms 170 Kette

Fail

Demand is soft, at -53.2% this quarter, so Stihl Ms 170 Kette is a Fail.

Flapen Score
34
34 / 100
Ranks 1,969 of 2,017 Garten niches · −24 vs the category median of 58
Market size
€65K/yr70K searches / yr
90-day growth
-53.2%search demand this quarter
Competition
71%top-5 click share · 5 brands · 69 sellers

Flapen Score

Stihl Ms 170 Kette against its category

The dotted line is the Garten average. Past it, Stihl Ms 170 Kette is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stihl Ms 170 Kette market on Amazon at a glance

Shoppers on Amazon Germany searched for Stihl Ms 170 Kette 70K times last year and spent an estimated €65K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-53.2%
Conversion, latest week
4.2%
Market size, estimated
€65Ka year
Peak month
October10.1× the quietest month
Top search term
stihl kette24K searches a year

02 · Price

A sale here is worth €22.48.

Listings sell for €22.48 on average, from €14.45 to €48.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €22.48 that is €2K to €6K a year per listing.

Average price
€22.48inside the $15 to $100 sweet spot
Price range
€14.45–€48.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Rasenmäher & elektrische Gartenwerkzeuge. It carries 4,311 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#198in Rasenmäher & elektrische Gartenwerkzeuge
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
4,311per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Stihl Ms 170 Kette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

69

Top-5 brand share

97%

Top 20: 97%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 218%
  • Brand 314%
  • Brand 43%
  • Brand 51%
  • Brand 61%

Demand

Stihl Ms 170 Kette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.1×

Search terms

Top Stihl Ms 170 Kette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stihl kette24K/yr
  • stihl ms 170 kette10K/yr
  • stihl kettensäge kette11K/yr
  • stihl sägekette4K/yr
  • stihl sägeketten7K/yr
  • stihl ms 162 kette4K/yr
  • stihl kette 30 cm4K/yr
  • sägeketten stihl3K/yr
  • stihl ketten3K/yr

Reviews and returns

What reviews say buyers love and hate about Stihl Ms 170 Kette

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Haltbarkeit”
1.1%of orders come back
“Langlebigkeit miserable”
A buyer, on “Haltbarkeit”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stihl Ms 170 Kette questions

Answered from the same tracked data.