How competitive is the Stihl Kettensäge Benzin niche on Amazon Germany?

9 brands and 78 sellers compete in Stihl Kettensäge Benzin on Amazon Germany. The top 5 Stihl Kettensäge Benzin products take 49% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Stihl Kettensäge Benzin?

Stihl Kettensäge Benzin buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Stihl Kettensäge Benzin niche?

Stihl Kettensäge Benzin sells for €236.78 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €13.53–€912.81. The average incumbent carries 542 reviews — the moat a new listing must climb.

Stihl Kettensäge Benzin

Stihl Kettensäge Benzin shows low returns (0.0%), but soft demand (-37.3% this quarter) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Ranks 1,463 of 2,017 Garten niches · −7 vs the category median of 58

This niche Category average · 2,017 niches

Is Stihl Kettensäge Benzin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stihl Kettensäge Benzin is a €3.6M/yr Amazon Germany market (617K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Worth a look — 51/100.

Stihl Kettensäge Benzin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -37.3% over the last 90 days and 2.5% of searches end in a purchase.

€3.6M

revenue / yr

Units sold / yr10K

Search volume / yr-37.3%617K

Conversion rate2.5%

Avg price€236.78

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 78

Top-5 product click share49%

Open market6%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Top Stihl Kettensäge Benzin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stihl Kraftstoffgemisch MotoMix (5 Liter)

Price: €32.70
Rating: 4.7/5
Reviews: 1,985
Age: 9y ago

Stihl MS 170 Kettensäge Hubraum in cm:30 cm 1200 W Führung 30 cm.

Price: €255.15
Rating: 4.7/5
Reviews: 1,798
Age: 12y ago

Starterset | mit Zubehör | Motorsäge MS 162 STIHL 30 CM/PMM3 1148 200 0000

Price: €222.19
Rating: 3.9/5
Reviews: 14
Age: 3y ago

Husqvarna 120 Mark II Benzin-Kettensäge - 38 2 cc X-Torq Motor 14 Schiene & H37 Kette LowVib Vibrationsreduzierung Air Injection Ideal für Garten & Brennholz

Price: €148.36
Rating: 4.4/5
Reviews: 1,861
Age: 7y ago

Stihl Kettensäge/Motorsäge MS 211 mit 35 cm Schnittlänge + 1 3 mm Kette

Price: €391.33
Rating: 4.1/5
Reviews: 99
Age: 12y ago

Newest

by launch date

NovorikX Benzin-Kettensäge 50CC (50cm Hubraum) 20 (50.8cm) Schnittlänge 2 1kW Motorleistung 12000rpm GS-geprüft 600ml Tank | für Brennholz Baumschnitt & Gartenpflege inkl. Oregon Schwert-Set

Price: €194.90
Rating: 3.1/5
Reviews: 8
Age: 9mo ago

2 x 5 Liter Mr. Gardener 5 Liter Alkylatbenzin für 2-Takt-Motoren

Price: €49.92
Rating: 4.5/5
Reviews: 27
Age: 1y ago

Stihl MS 172 Motorsäge 35 cm

Price: €267.82
Rating: 4.0/5
Reviews: 30
Age: 2y ago

Starterset | mit Zubehör | Motorsäge MS 162 STIHL 30 CM/PMM3 1148 200 0000

Price: €222.19
Rating: 3.9/5
Reviews: 14
Age: 3y ago

Stihl Akku-Kettensäge MSA 60 C-B Set mit Akku und Lagegerät Batteriebetrieben

Price: €332.44
Rating: 4.8/5
Reviews: 68
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

Stihl68%
Husqvarna11%
Kramp7%
Aspen5%
Greenstar3%
KETTLITZ-Medialub2%
Open — no brand owns it (3 brands, 4%)

Stihl Kettensäge Benzin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume617KCVR2.5%Products26Brands9Top 5 Brands94%OOS Rate0.5%Rating4.4★Reviews542Avg BSR#632

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Top Stihl Kettensäge Benzin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stihl kettensäge232K/yr -48.6%0.2% conv.
stihl motomix57K/yr +3.6%4.4% conv.
stihl motorsäge58K/yr -43.9%0.1% conv.
stihl kettensäge benzin50K/yr -59.7%0.5% conv.
kettensäge stihl36K/yr -48.5%0.2% conv.
2 takt benzin20K/yr +6.5%1.9% conv.
sonderkraftstoff 2 takt20K/yr -22.3%1.2% conv.
stihl ms 16219K/yr -49.0%0.1% conv.
benzin gemisch 1 409K/yr +86.2%0.3% conv.
motomix11K/yr +1.4%3.6% conv.

What reviews say buyers love and hate about Stihl Kettensäge Benzin

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Qualität insgesamt24%

“Super Produkt”

Preis-Leistungs-Verhältnis17%

“Der Preis stimmt”

Gesamtgröße8%

“Passt alles”

beworben Vs Tatsächliches Produkt5%

“Hält was es verspricht”

Benutzerfreundlichkeit4%

“Sie ist prima in der Handhabung”

What buyers complain about

82% of reviews

Preis-Leistungs-Verhältnis25%

“Absoluter Witz und sein Geld nicht wert”

Funktionalität insgesamt15%

“Laufen nicht richtig”

Haltbarkeit12%

“Geht im Leerlauf einfach aus”

Qualität insgesamt8%

“Allerdings merkt man schnell, dass der Rest der Säge qualitativ nicht auf dem gleichen Niveau ist”

Gewicht schwer6%

“Zu schwer”

Stihl Kettensäge Benzin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis

28%

2beworben Vs Tatsächliches Produkt

17%

3Messung / Ablesegenauigkeit

11%

4Haltbarkeit

11%

5Zertifizierungen

11%

Common Stihl Kettensäge Benzin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stihl Kettensäge Benzin 51/100 on Amazon Germany — Worth a look. The niche generates €3.6M/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -37.3% over the last 90 days.