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stihl fs 38

Worth a look

Shows demand growing +916.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 100Conversion 43Competition 47Returns 88Price range 77Avg price 84Brand share 35Review moat 84Quality gap 89

Growth

Incredible+916.3%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great316.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.77

avg listing price — sweet spot $15–$100

Price range

Great€10.17–€31.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Bad€31K

€31K/yr · 48K searches

Signals Trending

According to Flapen's Amazon Germany niche tracking, stihl fs 38 is a €31K/yr Amazon Germany market (48K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

stihl fs 38 market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€28K–€38K
units × avg price
Conversion rate
3.4%
Avg BSR
#156
Page quality
0%
Prime
96%
Sponsored
85%
Out of stock
5.9%
Avg brand age
34 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

75

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

12%

  • Stihl56%
  • Qiaomiao10%
  • SWNKDG8%
  • Biuhpa6%
  • SAVIOR4%
  • HUAREW4%
  • Open — no brand owns it (9 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +916.3% search growth over the last 90 days.
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 28.5×

Top stihl fs 38 search terms

  • stihl mähkopf11K/yr
  • fadenkopf stihl9K/yr
  • stihl fadenkopf8K/yr
  • stihl autocut5K/yr
  • mähkopf stihl5K/yr
  • stihl freischneider kopf5K/yr
  • stihl fs55 fadenkopf3K/yr
  • stihl fs 55 mähkopf3K/yr
All search terms

Top stihl fs 38 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€2K10%€3K15%€5K20%€6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about stihl fs 38

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße40%

“Passt”

Qualität insgesamt23%

“super produkt”

beworben Vs Tatsächliches Produkt7%

“Erfüllt den Zweck”

Benutzerfreundlichkeit6%

“Sehr gute Handhabung”

Preis-Leistungs-Verhältnis6%

“Guter Preis”

Materialqualität5%

“Die Materialien wirken solide”

Montage/Installation4%

“Einfache Montage. Mit Beachtung des Linksgewindes”

Haltbarkeit2%

“Das Original hat über 10 Jahre gehalten”

Kompatibilität – insgesamt2%

“Funktioniert super auf einer Stihl FS 55 als günstige Alternative”

Design insgesamt1%

“Eine geniale Erfindung die das Arbeiten einfacher macht”

What buyers complain about

Haltbarkeit34%

“Nach 15min defekt”

Qualität insgesamt10%

“sehr schlechtes Produkt”

Kompatibilität – insgesamt10%

“Passt nicht für stihl fs55”

Funktionalität insgesamt8%

“Der Autocut C6-2 funktioniert nicht”

beworben Vs Tatsächliches Produkt8%

“Leider nicht wie im Angebot beschrieben”

Defekt Material/Teile8%

“Mähkopf fehlerhaft”

Preis-Leistungs-Verhältnis4%

“Dafür zuteuer”

Hartes Gefühl4%

“entschieden zu weich”

Benutzerfreundlichkeit4%

“Unbrauchbar”

Gesamtgröße4%

“Passt nicht”

Top return reasons

Gesamtgröße68%
Kompatibilität – insgesamt10%
Defekt Material/Teile4%
Funktionalität insgesamt3%
beworben Vs Tatsächliches Produkt3%
Haltbarkeit2%
Qualität insgesamt2%
Montage/Installation2%
Mechanismus probleme1%
Add-Ons/Anhänge1%

Common questions

Is stihl fs 38 profitable to sell on Amazon Germany?
The niche generates €31K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +916.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the stihl fs 38 niche?
15 brands and 75 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in stihl fs 38?
Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Kompatibilität – insgesamt. The return rate is 1.4%.
When does demand for stihl fs 38 peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 28.5× the quietest.
What does it cost to enter the stihl fs 38 niche?
Listings span €10.17–€31.91; the average listing price is €18.77 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.