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55

steinfolie

Worth a look

Shows low returns (0.6%), but a small market ($15K/yr) keeps it on the watch list.

Market size 4Growth 88Conversion 16Competition 58Returns 97Price range 84Avg price 95Brand share 24Review moat 91Quality gap 50

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible€29.06

avg listing price — sweet spot $15–$100

Review moat

Great189.81

avg incumbent reviews — the moat a new listing must climb

Growth

Great+91.6%

90-day search growth — must beat 0% to launch

Price range

Great€9.64–€108.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€15K

€15K/yr · 40K searches

According to Flapen's Amazon Germany niche tracking, steinfolie is a €15K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 55/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

steinfolie market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
€15K–€22K
units × avg price
Conversion rate
1.3%
Avg BSR
#62
Page quality
0%
Prime
9%
Sponsored
97%
Out of stock
9.7%
Avg brand age
39 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

5%

  • TeichVision36%
  • Aquagart28%
  • Oase11%
  • Pondlife9%
  • vidaXL7%
  • Wacredo5%
  • Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +91.6% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.3×

Top steinfolie search terms

  • steinfolie18K/yr
  • steinfolie teich10K/yr
  • steinmatte6K/yr
  • teich steinfolie3K/yr
  • steinfolie selbstklebend3K/yr
All search terms

Top steinfolie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€5858%€1K12%€2K16%€2K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about steinfolie

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Top Qualität”

Materialqualität18%

“Robustes Material einfach zu reinigen und gute Qualität”

Farbe8%

“Sehr natürlich”

Einfache Reinigung6%

“Sie ist hygienisch”

Design insgesamt6%

“Lässt sich gut verlegen und sieht gut aus”

Haltbarkeit4%

“Sieht toll aus und scheint auch zu halten”

Komfort insgesamt4%

“Angenehme Badematte”

Montage/Installation4%

“Schnell verlegt und tolles Ergebnis”

Benutzerfreundlichkeit4%

“Leicht zu verarbeiten,”

Form/Stil4%

“Man kann sie recht gut Formen wie man möchte”

What buyers complain about

Benutzerfreundlichkeit20%

“schwer zu bearbeiten”

Preis-Leistungs-Verhältnis20%

“Filigran überteuert”

Haltbarkeit20%

“Nach 1 - 2 Jahren sieht diese Folie nur schrecklich aus”

Qualität insgesamt10%

“Mittelmäßig”

Gesamtgröße10%

“aber eine Nummer größer”

Haftung/Klebrigkeit10%

“übrig bleibt eine Matte voll mit Kleber”

Top return reasons

Gesamtgröße19%
Farbe17%
Nassreinigung8%
Wasserbeständigkeit8%
Geruch6%
Fleckenbeständigkeit6%
beworben Vs Tatsächliches Produkt5%
Kompatibilität – insgesamt4%
Materialqualität4%
Haltbarkeit4%

Common questions

Is steinfolie profitable to sell on Amazon Germany?
The niche generates €15K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +91.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the steinfolie niche?
11 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in steinfolie?
Top complaints mined from reviews: Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.6%.
When does demand for steinfolie peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.3× the quietest.
What does it cost to enter the steinfolie niche?
Listings span €9.64–€108.77; the average listing price is €29.06 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.