Skip to content

Steinfolie

Steinfolie shows low returns (0.6%), but a small market ($15K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Ranks 1,191 of 2,017 Garten niches · −3 vs the category median of 58

Market size 4Growth 88Conversion 16Competition 58Returns 97Price range 84Avg price 95Brand share 24Review moat 91Quality gap 50
This niche Category average · 2,017 niches

Is Steinfolie profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Steinfolie is a €15K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 55/100.

Steinfolie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +91.6% over the last 90 days and 1.3% of searches end in a purchase.

€15K

revenue / yr

Units sold / yr750
Search volume / yr+91.6%40K
Conversion rate1.3%
Avg price€29.06

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 18
Top-5 product click share50%
Open market10%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement97%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews190

Top Steinfolie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€585€1K€2K€2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

5%

  • TeichVision36%
  • Aquagart28%
  • Oase11%
  • Pondlife9%
  • vidaXL7%
  • Wacredo5%
  • Open — no brand owns it (5 brands, 5%)

Steinfolie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR1.3%Products32Brands11Top 5 Brands90%OOS Rate9.7%Rating4.5★Reviews190Avg BSR#62
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.3×

Top Steinfolie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • steinfolie18K/yr
  • steinfolie teich10K/yr
  • steinmatte6K/yr
  • teich steinfolie3K/yr
  • steinfolie selbstklebend3K/yr

What reviews say buyers love and hate about Steinfolie

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt24%

Top Qualität

Materialqualität18%

Robustes Material einfach zu reinigen und gute Qualität

Farbe8%

Sehr natürlich

Einfache Reinigung6%

Sie ist hygienisch

Design insgesamt6%

Lässt sich gut verlegen und sieht gut aus

What buyers complain about

90% of reviews
Benutzerfreundlichkeit20%

schwer zu bearbeiten

Preis-Leistungs-Verhältnis20%

Filigran überteuert

Haltbarkeit20%

Nach 1 - 2 Jahren sieht diese Folie nur schrecklich aus

Qualität insgesamt10%

Mittelmäßig

Gesamtgröße10%

aber eine Nummer größer

Steinfolie return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
19%
2Farbe
17%
3Nassreinigung
8%
4Wasserbeständigkeit
8%
5Geruch
6%

Common Steinfolie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steinfolie 55/100 on Amazon Germany — Worth a look. The niche generates €15K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +91.6% over the last 90 days.
Search demand for Steinfolie on Amazon Germany peaks in Mar–Apr–May–Jun, where the busiest month runs 6.3× the quietest.