Skip to content

Spaten

Spaten shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 31% of 2,017 Garten niches · +4 vs the category median of 58

Market size 57Growth 54Conversion 43Competition 60Returns 99Price range 95Avg price 95Brand share 58Review moat 73Quality gap 33
This niche Category average · 2,017 niches

Is Spaten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Spaten is a €445K/yr Amazon Germany market (407K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 62/100.

Spaten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +25.9% over the last 90 days and 3.4% of searches end in a purchase.

€445K

revenue / yr

Units sold / yr15K
Search volume / yr+25.9%407K
Conversion rate3.4%
Avg price€32.09

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers21 · 80
Top-5 product click share49%
Open market30%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement70%
New entrants (1y)6· 3 succeeded
Avg rating4.5★
Avg reviews563

Top Spaten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€18K€36K€53K€71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

80

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

49%

Top 20: 90%

Open market

26%

  • Fiskars51%
  • WOLF Garten6%
  • BoomDing5%
  • Heckenpracht5%
  • REKORD Qualität in Ihrer Hand4%
  • Spear & Jackson4%

Spaten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume407KCVR3.4%Products30Brands21Top 5 Brands70%OOS Rate5.0%Rating4.5★Reviews563Avg BSR#56
18K13KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.1×

Top Spaten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spaten187K/yr
  • spaten garten83K/yr
  • fiskars spaten63K/yr
  • sparten18K/yr
  • spaten fiskars15K/yr
  • gartenspaten12K/yr
  • spatenschaufel8K/yr
  • garten spaten5K/yr
  • spitzspaten5K/yr
  • spade5K/yr

What reviews say buyers love and hate about Spaten

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt21%

Super Produkt

Stärke18%

Robuster Spaten

Benutzerfreundlichkeit10%

Super einfache Handhabung

Griff7%

Der ergonomische D-Griff mit Soft-Grip liegt sehr gut in der Hand, man kann sowohl ziehen als auch drücken

Schneiden/Trimmen7%

Guter Spaten

What buyers complain about

58% of reviews
Haltbarkeit15%

Hält nicht ewig

Qualität insgesamt10%

Schlechte Qualität

Stärke9%

Diese sind recht dünn

Gewicht schwer8%

spürbar schwer

Pflanzenwachstum3%

Ich habe so viele Wurzeln im Garten, dass ich kaum etwas pflanzen kann

Spaten return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gewicht schwer
22%
2Gesamtgröße
20%
3Haltbarkeit
10%
4Qualität insgesamt
7%
5beworben Vs Tatsächliches Produkt
5%

Common Spaten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spaten 62/100 on Amazon Germany — Worth a look. The niche generates €445K/yr across 30 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved +25.9% over the last 90 days.
Search demand for Spaten on Amazon Germany peaks in Mar–Apr–May, where the busiest month runs 5.1× the quietest.