Is sonnenschirm weiß profitable to sell on Amazon Germany?

The niche generates €16K/yr across 68 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +406.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the sonnenschirm weiß niche?

24 brands and 33 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in sonnenschirm weiß?

Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 0.3%.

When does demand for sonnenschirm weiß peak?

Demand peaks in May–Jun–Jul; the busiest month runs 33.2× the quietest.

What does it cost to enter the sonnenschirm weiß niche?

Listings span €6.73–€457.40; the average listing price is €48.42 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.

sonnenschirm weiß

Worth a look

Shows demand growing +406.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+406.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€48.42

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,160.88

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€6.73–€457.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€16K

€16K/yr · 33K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon Germany niche tracking, sonnenschirm weiß is a €16K/yr Amazon Germany market (33K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

sonnenschirm weiß market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: €12K–€24K; units × avg price
Conversion rate: 1.0%
Avg BSR: #196
Page quality: 0%
Prime: 34%
Sponsored: 79%
Out of stock: 9.9%
Avg brand age: 49 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

30%

Top 20: 64%

Open market

27%

Yaheetech18%
Sekey14%
derby11%
4smile11%
SONGMICS10%
Palawano8%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +406.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 33.2×

Open Trend

Top sonnenschirm weiß search terms

sonnenschirm weiß12K/yr +385.1%1.2% conv.
sonnenschirm weiss7K/yr +444.3%1.0% conv.
sonnenschirm blau6K/yr +377.7%1.3% conv.
derby sonnenschirm5K/yr +750.8%0.5% conv.
sonnenschirm 350x350 cm3K/yr +234.7%0.1% conv.

All search terms

Top sonnenschirm weiß products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4smile Sonnenschirm Balkon Ø 180cm Beige - Sonnenschirm Strand mit Hülle - Balkonschirm mit Knickfunktion UPF 50+ Gartenschirm Strandschirm windfest stabil SunnyJoy

4smile€15.534.2★1,412 rev

Yaheetech Sonnenschirm 300 cm Kippbar Gartenschirm mit Kurbel Terrassenschirm Marktschirm mit 8 Rippen Sonnenschutz uv 50+ für Balkon/Terrasse/Markt/Garten Cremeweiß

Yaheetech€41.774.0★1,349 rev

Palawano 2.3m Sonnenschirm Neigbarer Gartenschirm mit Kurbel & Eisenmast UV Schutz UPF 50+ Belüftetes Design Sonnenschirm für Garten Terrasse Balkon & Strand Cremig Weiß

Palawano€34.824.6★260 rev

Sekey 180 × 125 cm Sonnenschirm mit Schutzhülle Balkonschirm Gartenschirm Terrassenschirm Sonnenschutz UPF50+ Kippbar Höhenverstellbar Rechteckig- Creme

Sekey€24.314.4★819 rev

Yaheetech Romantischer Quasten Sonnenschirm Ø 215 cm Klappbarer Gartenschirm 8-Glasfaserrippen-Schirm mit Fransen Kurbelschirm Schirm Sonnenschutz Terrassenschirm UV-Schutz ohne Ständer Cremeweiß

Yaheetech€41.773.9★40 rev

Newest

by launch date

COSTWAY Sonnenschirm windfest stabil 300 cm Gartenschirm mit Kurbel beidseitig um 30 knickbar UV-Schutz Terrassenschirm belüftet Marktschirm für Terrasse Garten Balkon (Weiß)

COSTWAY€56.85215 rev

5mo ago

4smile Sonnenschirm Balkon Ø 180cm Beige - Sonnenschirm Strand mit Hülle - Balkonschirm mit Knickfunktion UPF 50+ Gartenschirm Strandschirm windfest stabil SunnyJoy

4smile€15.531,412 rev

5mo ago

Palawano 2.3m Sonnenschirm Neigbarer Gartenschirm mit Kurbel & Eisenmast UV Schutz UPF 50+ Belüftetes Design Sonnenschirm für Garten Terrasse Balkon & Strand Cremig Weiß

Palawano€34.82260 rev

6mo ago

Palawano 2.7m Sonnenschirm Neigbarer Gartenschirm mit Kurbel & Eisenmast UV Schutz UPF 50+ Belüftetes Design Sonnenschirm für Garten Terrasse Balkon & Strand Beige Cremig Weiß

Palawano€42.11259 rev

6mo ago

Yaheetech Romantischer Quasten Sonnenschirm Ø 242 cm Klappbarer Gartenschirm 8-Glasfaserrippen-Schirm mit Fransen Kurbelschirm Schirm Sonnenschutz Terrassenschirm UV-Schutz ohne Ständer Cremeweiß

Yaheetech€49.3117 rev

1y ago

What buyers say about sonnenschirm weiß

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Beste Qualität inklusive schnelle Lieferung”

Preis-Leistungs-Verhältnis17%

“Produkt war günstig”

Stärke12%

“Robust”

Gesamtgröße8%

“Passt”

Farbe8%

“Robust, schöne Farbe ( blau wie das Meer).”

beworben Vs Tatsächliches Produkt6%

“Sieht genau aus wie auf dem Foto”

Benutzerfreundlichkeit5%

“Einfache Handhabung: Dank der Kurbel lässt sich der Schirm kinderleicht aufspannen”

Design insgesamt4%

“Kein Design-Gimmick”

Montage/Installation3%

“Einfache Montage, gute Qualität (gemessen am Preis - Leistungsverhältnis).”

Sonnenschirm/Windschutzscheibe2%

“Durch den 360 grad verstellbaren Schirm haben wir nun jederzeit flexiblen Schatten”

What buyers complain about

Gesamtgröße12%

“paßt nicht”

Haltbarkeit11%

“Vor der ersten Nutzung kaputt”

Qualität insgesamt9%

“Allerdings merkt man schon, dass es kein besonders hochwertiges Modell ist”

Materialqualität9%

“schwaches material”

Farbe8%

“Farbe bleicht extrem schnell aus”

Dicke6%

“Der Stoff ist allerdings recht dünn”

Stärke5%

“ein wenig wackelig”

Preis-Leistungs-Verhältnis3%

“und knapp 12 Euro zuviel bezahlt.”

Messung / Ablesegenauigkeit2%

“Maß stimmt nicht”

Gewicht schwer2%

“Jedoch schwer”

Top return reasons

Gesamtgröße40%

Farbe15%

Qualität insgesamt8%

Materialqualität4%

Dünn4%

Defekt Material/Teile4%

Funktionalität insgesamt3%

beworben Vs Tatsächliches Produkt3%

Montage3%

Mechanismus probleme2%

Common questions

Is sonnenschirm weiß profitable to sell on Amazon Germany?: The niche generates €16K/yr across 68 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +406.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the sonnenschirm weiß niche?: 24 brands and 33 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in sonnenschirm weiß?: Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 0.3%.
When does demand for sonnenschirm weiß peak?: Demand peaks in May–Jun–Jul; the busiest month runs 33.2× the quietest.
What does it cost to enter the sonnenschirm weiß niche?: Listings span €6.73–€457.40; the average listing price is €48.42 (sweet spot $15–$100). The average incumbent carries 1,161 reviews — the moat a new listing must climb.