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Sonnenschirm Weiß

Sonnenschirm Weiß shows demand growing +406.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 31% of 2,017 Garten niches · +4 vs the category median of 58

Market size 4Growth 100Conversion 13Competition 85Returns 99Price range 19Avg price 94Brand share 66Review moat 58Quality gap 75
This niche Category average · 2,017 niches

Is Sonnenschirm Weiß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sonnenschirm Weiß is a €16K/yr Amazon Germany market (33K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.

Sonnenschirm Weiß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +406.7% over the last 90 days and 1.0% of searches end in a purchase.

€16K

revenue / yr

Units sold / yr500
Search volume / yr+406.7%33K
Conversion rate1.0%
Avg price€48.42

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers24 · 33
Top-5 product click share30%
Open market35%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement79%
New entrants (1y)12· 9 succeeded
Avg rating4.3★
Avg reviews1,161

Top Sonnenschirm Weiß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€482€963€1K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

33

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

30%

Top 20: 64%

Open market

27%

  • Yaheetech18%
  • Sekey14%
  • derby11%
  • 4smile11%
  • SONGMICS10%
  • Palawano8%

Sonnenschirm Weiß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR1.0%Products68Brands24Top 5 Brands65%OOS Rate9.9%Rating4.3★Reviews1,161Avg BSR#196
4K3KPrime Day '25Spike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 33.2×

Top Sonnenschirm Weiß search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sonnenschirm weiß12K/yr
  • sonnenschirm weiss7K/yr
  • sonnenschirm blau6K/yr
  • derby sonnenschirm5K/yr
  • sonnenschirm 350x350 cm3K/yr

What reviews say buyers love and hate about Sonnenschirm Weiß

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt21%

Beste Qualität inklusive schnelle Lieferung

Preis-Leistungs-Verhältnis17%

Produkt war günstig

Stärke12%

Robust

Gesamtgröße8%

Passt

Farbe8%

Robust, schöne Farbe ( blau wie das Meer).

What buyers complain about

68% of reviews
Gesamtgröße12%

paßt nicht

Haltbarkeit11%

Vor der ersten Nutzung kaputt

Qualität insgesamt9%

Allerdings merkt man schon, dass es kein besonders hochwertiges Modell ist

Materialqualität9%

schwaches material

Farbe8%

Farbe bleicht extrem schnell aus

Sonnenschirm Weiß return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Farbe
15%
3Qualität insgesamt
8%
4Materialqualität
4%
5Dünn
4%

Common Sonnenschirm Weiß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sonnenschirm Weiß 62/100 on Amazon Germany — Worth a look. The niche generates €16K/yr across 68 tracked products. 9 of 12 products launched in the last 360 days are still selling. Search demand moved +406.7% over the last 90 days.
Search demand for Sonnenschirm Weiß on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 33.2× the quietest.