Is Sonnenliege profitable to sell on Amazon Germany?

Flapen scores Sonnenliege 79 out of 100 on Amazon Germany, a Pass. Shoppers spend €1.7M a year across 72 tracked products. 19 of the 21 products launched in the last year cleared the first-year sales bar. Search demand grew +288.6% in the last 90 days.

How competitive is the Sonnenliege niche on Amazon Germany?

38 brands and 58 sellers compete in Sonnenliege on Amazon Germany. The top 5 Sonnenliege products take 26% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Sonnenliege?

Sonnenliege buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Gesamtgröße. An estimated 0.3% of orders come back.

When does demand for Sonnenliege peak?

Search demand for Sonnenliege on Amazon Germany peaks in Apr–May–Jun–Jul–Aug, and the busiest month runs 21.0× the quietest.

What does it cost to enter the Sonnenliege niche?

Sonnenliege sells for €57.77 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €15.93 to €214.55. The average product has 960 reviews, the count a new listing must catch up to.

Sonnenliege

Pass

Sonnenliege scores 79 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, search demand grew +288.6% this quarter, and an estimated 0.3% of orders come back.

Filters Trending High Price

Flapen Score: 79
79 / 100Top 1% of 2,017 Garten niches · +21 vs the category median of 58
Market size: €1.7M/yr4.8M searches / yr
90-day growth: +288.6%search demand this quarter
Competition: 26%top-5 click share · 38 brands · 58 sellers

Flapen Score

Sonnenliege against its category

The dotted line is the Garten average. Past it, Sonnenliege is stronger. Inside it, weaker.

79Pass

This niche Category average

See the method

Market

The Sonnenliege market on Amazon at a glance

Shoppers on Amazon Germany searched for Sonnenliege 4.8M times last year and spent an estimated €1.7M. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 79 out of 100, a Pass.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +288.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months: 4.8M
Growth, 90 days vs prior 90: +288.6%
Conversion, latest week: 0.6%
Market size, estimated: €1.7Ma year
Peak month: May21.0× the quietest month
Top search term: sonnenliege879K searches a year

02 · Price

A sale here is worth €57.77.

Listings sell for €57.77 on average, from €15.93 to €214.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €57.77 that is €14K to €29K a year per listing.

Average price: €57.77inside the $15 to $100 sweet spot
Price range: €15.93–€214.55
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 250–500
Revenue per listing a year: €14K–€29K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #79 within Gartenmöbel & Zubehör. It carries 960 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 26%
Out of stock, average day: 6.2%
Average rank: #79in Gartenmöbel & Zubehör
Average rating: 4.10 starsAmazon Germany average 4.37 stars
Average reviews: 960per listing
Listings tracked: 72

04 · Newcomers

19 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 21
Successful launches: 19Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Sonnenliege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

59%

Top 20: 88%

Top-5 click share

26%

Top 20: 58%

Open market

37%

Brand 127%
Brand 217%
Brand 37%
Brand 45%
Brand 54%
Brand 64%

Demand

Sonnenliege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 21.0×

Search terms

Top Sonnenliege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

sonnenliege879K/yr +328.6%0.5% conv.
gartenliege632K/yr +258.8%0.4% conv.
liegestuhl599K/yr +258.5%0.4% conv.
liegestuhl klappbar372K/yr +337.6%0.5% conv.
sonnenliege klappbar341K/yr +343.1%0.7% conv.
gartenliege wetterfest247K/yr +196.6%0.4% conv.
strandliege klappbar leicht255K/yr +692.5%0.6% conv.
strandliege281K/yr +685.5%0.4% conv.
sonnenliege wetterfest153K/yr +259.5%0.4% conv.
liege160K/yr +323.6%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Sonnenliege

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Komfort insgesamt”

13%of negative reviews mention “Qualität insgesamt”

0.3%of orders come back

“Halt aber billig.”

A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Sonnenliege questions

Answered from the same tracked data.

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