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Sonnenblumenkerne

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -33.7% this quarter, so Sonnenblumenkerne is a Maybe.

Flapen Score
64
64 / 100
Top 24% of 2,017 Garten niches · +6 vs the category median of 58
Market size
€2.2M/yr959K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
51%top-5 click share · 19 brands · 23 sellers

Flapen Score

Sonnenblumenkerne against its category

The dotted line is the Garten average. Past it, Sonnenblumenkerne is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonnenblumenkerne market on Amazon at a glance

Shoppers on Amazon Germany searched for Sonnenblumenkerne 959K times last year and spent an estimated €2.2M. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 959K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.

Searches, last 12 months
959K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
11.4%
Market size, estimated
€2.2Ma year
Peak month
November3.7× the quietest month
Top search term
sonnenblumenkerne368K searches a year

02 · Price

A sale here is worth €19.96.

Listings sell for €19.96 on average, from €1.84 to €46.10. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At €19.96 that is €40K to €50K a year per listing.

Average price
€19.96inside the $15 to $100 sweet spot
Price range
€1.84–€46.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
€40K–€50K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #36 within Wildtiere. It carries 1,611 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
40%
Out of stock, average day
3.9%
Average rank
#36in Wildtiere
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,611per listing
Listings tracked
30

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Sonnenblumenkerne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

27%

  • Brand 126%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Sonnenblumenkerne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Sonnenblumenkerne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonnenblumenkerne368K/yr
  • sonnenblumenkerne vogelfutter79K/yr
  • vogelfutter sonnenblumenkerne93K/yr
  • sonnenblumenkerne vogelfutter 25kg199K/yr
  • sonnenblumenkerne 25kg66K/yr
  • sonnenblumenkerne gesalzen37K/yr
  • sunflower seeds12K/yr
  • sonnenblumenkerne geröstet13K/yr
  • sonnenblumenkerne geröstet und gesalzen8K/yr
  • sonnenblumenkerne schwarz11K/yr

Reviews and returns

What reviews say buyers love and hate about Sonnenblumenkerne

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Qualität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“KEINE erstklassige Qualität”
A buyer, on “Qualität insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sonnenblumenkerne questions

Answered from the same tracked data.