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Sommer Deko

Maybe

The top 5 brands take only 18% of clicks. But shoppers spend an estimated $18K a year here, so Sommer Deko is a Maybe.

Flapen Score
64
64 / 100
Top 24% of 2,017 Garten niches · +6 vs the category median of 58
Market size
€18K/yr187K searches / yr
90-day growth
+128.7%search demand this quarter
Competition
15%top-5 click share · 112 brands · 139 sellers

Flapen Score

Sommer Deko against its category

The dotted line is the Garten average. Past it, Sommer Deko is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sommer Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Sommer Deko 187K times last year and spent an estimated €18K. The top 5 brands take 18% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +128.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+128.7%
Conversion, latest week
0.8%
Market size, estimated
€18Ka year
Peak month
April14.2× the quietest month
Top search term
sommer deko45K searches a year

02 · Price

A sale here is worth €11.76.

Listings sell for €11.76 on average, from €5.78 to €25.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €11.76 that is €0 to €1K a year per listing.

Average price
€11.76under the $15 to $100 sweet spot
Price range
€5.78–€25.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #1,073 within Gartendeko. It carries 425 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
90%
Out of stock, average day
10.2%
Average rank
#1,073in Gartendeko
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
425per listing
Listings tracked
142

04 · Newcomers

3 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sommer Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

112 falling

Sellers

139

Top-5 brand share

18%

Top 20: 51%

Top-5 click share

15%

Top 20: 43%

Open market

79%

  • Brand 14%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Sommer Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 14.2×

Search terms

Top Sommer Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sommer deko45K/yr
  • sommerdeko40K/yr
  • deko sommer30K/yr
  • sommerdeko innen18K/yr
  • sommer deko innen19K/yr
  • strand deko20K/yr
  • deko sommer innen5K/yr
  • beach deko9K/yr

Reviews and returns

What reviews say buyers love and hate about Sommer Deko

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
1.7%of orders come back
“Ok only. Kleine Vase, Tisch deco”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sommer Deko questions

Answered from the same tracked data.