Is silex profitable to sell on Amazon Germany?

The niche generates €81K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Skip it (27/100).

How competitive is the silex niche?

10 brands and 60 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in silex?

Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 3.5%.

When does demand for silex peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the silex niche?

Listings span €53.68–€380.28; the average listing price is €132.46 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.

silex

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Good€132.46

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,475.29

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad€81K

€81K/yr · 142K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Price range

Bad€53.68–€380.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-38.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon Germany niche tracking, silex is a €81K/yr Amazon Germany market (142K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 27/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

silex market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €66K–€99K; units × avg price
Conversion rate: 0.4%
Avg BSR: #141
Page quality: 0%
Prime: 43%
Sponsored: 57%
Out of stock: 3.1%
Avg brand age: 51 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Roland Germany36%
Silex24%
Scheffler18%
Shov8%
silex4%
WMF3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top silex search terms

silex53K/yr -24.0%0.5% conv.
silex lahmacun makinesi57K/yr -52.9%0.3% conv.
silex multigrill11K/yr -38.0%0.4% conv.
silex lahmacun10K/yr -37.6%0.1% conv.
silex grill8K/yr -20.3%0.2% conv.
mulex kontaktgrill4K/yr -57.2%0.0% conv.

All search terms

Top silex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Roland Germany Multigrill 2000W Elektro-Kontaktgrill Schwarz 340x220mm Grillplatten 5-Stufen Temperaturregelung für Lahmacun Fleisch Toast und Gemüse (1 Teflon)

Roland Germany€73.254.5★72 rev

Silex Multigrillgerät Jumbo plus Kasserolle 610.15.004

Silex€268.954.4★5 rev

Kontaktgrill Scheffler 2000W Optigrill Multi grill Lahmacun Makinasi Grill Toaster Brotmaschine Edelstahl Tischgrill mit Grill Brotbackform Antihaft-Beschichtung

Scheffler€96.944.5★109 rev

Roland Germany Multigrill 2000W Elektro-Kontaktgrill Schwarz 340x220mm Grillplatten 5-Stufen Temperaturregelung für Lahmacun Fleisch Toast und Gemüse (1 Granit)

Roland Germany€97.944.5★72 rev

Shov Multigrill tandur Grill Elektro lahmacunmaschine Toaster + Kasserolle tava

Shov€116.763.7★18 rev

Newest

by launch date

Roland Germany Multigrill 2000W Elektro-Kontaktgrill Schwarz 340x220mm Grillplatten 5-Stufen Temperaturregelung für Lahmacun Fleisch Toast und Gemüse (1 Granit)

Roland Germany€97.9472 rev

7mo ago

Roland Germany Multigrill 2000W Elektro-Kontaktgrill Schwarz 340x220mm Grillplatten 5-Stufen Temperaturregelung für Lahmacun Fleisch Toast und Gemüse (1 4 in 1)

Roland Germany€165.8172 rev

7mo ago

Roland Germany Multigrill 2000W Elektro-Kontaktgrill Schwarz 340x220mm Grillplatten 5-Stufen Temperaturregelung für Lahmacun Fleisch Toast und Gemüse (1 Teflon)

Roland Germany€73.2572 rev

8mo ago

Kontaktgrill Scheffler 2000W Optigrill Multi grill Lahmacun Makinasi Grill Toaster Brotmaschine Edelstahl Tischgrill mit Grill Brotbackform Antihaft-Beschichtung

Scheffler€96.94109 rev

4y ago

Roland Multigrill Kontaktgrill Elektrogill Tischgrill Toaster mit Kasserolle Granit/Marmor Antihaftbeschichtung Lahmacun Makinasi

Roland Germany€162.6020 rev

4y ago

What buyers say about silex

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Preis-Leistungs-Verhältnis14%

“Super Preis-Leistung”

Einfache Reinigung9%

“Saubermachen minimaler Aufwand”

Backen8%

“Pizzaofen”

Benutzerfreundlichkeit8%

“Super einfache Handhabung”

Kocherlebnis5%

“Süpper gekocht”

beworben Vs Tatsächliches Produkt5%

“Alle Erwartungen erfüllt, nichts auszusetzen”

Toasten5%

“Bester Toaster ever”

Speicherkapazität2%

“Lässt sich aufgestellt gut verstauen”

Knusprigkeit2%

“Eine knusprige tolle Pizza in fünf Minuten”

What buyers complain about

Haltbarkeit19%

“Nach 1 Jahr defekt”

Heizung13%

“Er geht nach dem Einschalten NICHT in der Aufwärmmodus”

Qualität insgesamt12%

“von schlechter Qualität”

Preis-Leistungs-Verhältnis6%

“Preis Leistung zu schlecht”

Einfache Reinigung6%

“Wird nie sauber”

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

“schlechte Dokumentation”

Kocherlebnis5%

“Erhitzt Fleisch, Garstufen Anzeige mangelhaft”

Funktionalität insgesamt4%

“funktioniert nicht mehr korrekt”

Stärke3%

“Ürün iyi degil”

Speicherkapazität3%

“Platten halten nicht”

Top return reasons

Gesamtgröße24%

Funktionalität insgesamt14%

Heizung13%

Qualität insgesamt8%

Produktzustand5%

beworben Vs Tatsächliches Produkt4%

Kompatibilität – insgesamt3%

Mechanismus probleme2%

Entflammbar2%

Kratzfestigkeit2%

Common questions

Is silex profitable to sell on Amazon Germany?: The niche generates €81K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Skip it (27/100).
How competitive is the silex niche?: 10 brands and 60 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in silex?: Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 3.5%.
When does demand for silex peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the silex niche?: Listings span €53.68–€380.28; the average listing price is €132.46 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.