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Silex

Fail

Buyers convert on only 0.4% of searches, so Silex is a Fail.

Flapen Score
27
27 / 100
Ranks 2,010 of 2,017 Garten niches · −31 vs the category median of 58
Market size
€81K/yr142K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
79%top-5 click share · 10 brands · 60 sellers

Flapen Score

Silex against its category

The dotted line is the Garten average. Past it, Silex is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silex market on Amazon at a glance

Shoppers on Amazon Germany searched for Silex 142K times last year and spent an estimated €81K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
0.4%
Market size, estimated
€81Ka year
Peak month
November2.7× the quietest month
Top search term
silex53K searches a year

02 · Price

A sale here is worth €132.46.

Listings sell for €132.46 on average, from €53.68 to €380.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €132.46 that is €0 to €13K a year per listing.

Average price
€132.46above the $15 to $100 sweet spot
Price range
€53.68–€380.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€13K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #141 within Grills & Zubehör. It carries 1,475 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
43%
Out of stock, average day
3.1%
Average rank
#141in Grills & Zubehör
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
1,475per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Silex products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

€0€8K€16K€24K€32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

60

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

7%

  • Roland Germany36%
  • Silex24%
  • Scheffler18%
  • Shov8%
  • silex4%
  • WMF3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Silex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Silex search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silex53K/yr
  • silex lahmacun makinesi57K/yr
  • silex multigrill11K/yr
  • silex lahmacun10K/yr
  • silex grill8K/yr
  • mulex kontaktgrill4K/yr

Reviews and returns

What reviews say buyers love and hate about Silex

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Haltbarkeit”
3.5%of orders come back
“Nach 1 Jahr defekt”
A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Silex questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data