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Silex

weak search conversion (0.4%) — Silex doesn't clear our bar today.

Flapen Score

27
Skip it

Ranks 2,010 of 2,017 Garten niches · −31 vs the category median of 58

Market size 20Growth 6Conversion 5Competition 17Returns 44Price range 14Avg price 64Brand share 25Review moat 51Quality gap 63
This niche Category average · 2,017 niches

Is Silex profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Silex is a €81K/yr Amazon Germany market (142K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 27/100.

Silex: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.8% over the last 90 days and 0.4% of searches end in a purchase.

€81K

revenue / yr

Units sold / yr750
Search volume / yr-38.8%142K
Conversion rate0.4%
Avg price€132.46

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 60
Top-5 product click share79%
Open market10%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)3· 3 succeeded
Avg rating4.4★
Avg reviews1,475

Top Silex products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

€0€8K€16K€24K€32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

60

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

7%

  • Roland Germany36%
  • Silex24%
  • Scheffler18%
  • Shov8%
  • silex4%
  • WMF3%
  • Open — no brand owns it (4 brands, 7%)

Silex demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume142KCVR0.4%Products14Brands10Top 5 Brands90%OOS Rate3.1%Rating4.4★Reviews1,475Avg BSR#141
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Top Silex search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silex53K/yr
  • silex lahmacun makinesi57K/yr
  • silex multigrill11K/yr
  • silex lahmacun10K/yr
  • silex grill8K/yr
  • mulex kontaktgrill4K/yr

What reviews say buyers love and hate about Silex

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt24%

Super Produkt

Preis-Leistungs-Verhältnis14%

Super Preis-Leistung

Einfache Reinigung9%

Saubermachen minimaler Aufwand

Backen8%

Pizzaofen

Benutzerfreundlichkeit8%

Super einfache Handhabung

What buyers complain about

76% of reviews
Haltbarkeit19%

Nach 1 Jahr defekt

Heizung13%

Er geht nach dem Einschalten NICHT in der Aufwärmmodus

Qualität insgesamt12%

von schlechter Qualität

Preis-Leistungs-Verhältnis6%

Preis Leistung zu schlecht

Einfache Reinigung6%

Wird nie sauber

Silex return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
24%
2Funktionalität insgesamt
14%
3Heizung
13%
4Qualität insgesamt
8%
5Produktzustand
5%

Common Silex questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silex 27/100 on Amazon Germany — Skip it. The niche generates €81K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -38.8% over the last 90 days.
Search demand for Silex on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.7× the quietest.