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Schwimmer

Schwimmer shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

66
Worth a look

Top 17% of 2,017 Garten niches · +8 vs the category median of 58

Market size 20Growth 100Conversion 75Competition 62Returns 97Price range 48Avg price 49Brand share 71Review moat 53Quality gap 70
This niche Category average · 2,017 niches

Is Schwimmer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwimmer is a €79K/yr Amazon Germany market (95K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.

Schwimmer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 7.0% of searches end in a purchase.

€79K

revenue / yr

Units sold / yr8K
Search volume / yr>1,000%95K
Conversion rate7.0%
Avg price€11.93

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers26 · 165
Top-5 product click share48%
Open market38%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement86%
New entrants (1y)10· 5 succeeded
Avg rating4.3★
Avg reviews1,391

Top Schwimmer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€10K€13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

165

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

48%

Top 20: 82%

Open market

33%

  • Intex32%
  • Bestway9%
  • HAF9%
  • Deuba8%
  • Zocipro5%
  • DIELOVEHUA5%

Schwimmer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR7.0%Products36Brands26Top 5 Brands62%OOS Rate8.3%Rating4.3★Reviews1,391Avg BSR#38
18K13KPrime Day '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 30.4×

Top Schwimmer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chlor schwimmer34K/yr
  • schwimmer pool19K/yr
  • pool schwimmer14K/yr
  • chlor dosierschwimmer11K/yr
  • schwimmer16K/yr
  • pool schwimmer chlor539/yr
  • schwimmer pool chlor407/yr

What reviews say buyers love and hate about Schwimmer

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
beworben Vs Tatsächliches Produkt19%

Produkt wie beschrieben

Gesamtgröße15%

Passt

Qualität insgesamt13%

Schon beim Auspacken merkt man, dass es sich um ein hochwertiges und gut durchdachtes Produkt handelt

Benutzerfreundlichkeit10%

Handhabung super einfach

Preis-Leistungs-Verhältnis9%

Preis Leistung super

What buyers complain about

80% of reviews
Gesamtgröße24%

Leider fällt der Dosierschwimmer recht klein aus

Qualität insgesamt14%

Müll

Haltbarkeit11%

Leider defekt nach 1 Woche

Helligkeit/Glanz/Glühen6%

Licht flackert nicht so toll

Messung / Ablesegenauigkeit5%

Thermometer zeigt komplett falschen Wert an ( ca. 10° zu wenig

Schwimmer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
71%
2Defekt Material/Teile
6%
3Funktionalität insgesamt
6%
4Qualität insgesamt
2%
5Messung / Ablesegenauigkeit
2%

Common Schwimmer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwimmer 66/100 on Amazon Germany — Worth a look. The niche generates €79K/yr across 36 tracked products. 5 of 10 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for Schwimmer on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 30.4× the quietest.