Schwimmer
PassSchwimmer scores 66 out of 100, a Pass. Shoppers spend an estimated $79K a year here, search demand grew >1,000% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 66 / 100Top 17% of 2,017 Garten niches · +8 vs the category median of 5866
- Market size
- €79K/yr95K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 48%top-5 click share · 26 brands · 165 sellers
Flapen Score
Schwimmer against its category
The dotted line is the Garten average. Past it, Schwimmer is stronger. Inside it, weaker.
Market
The Schwimmer market on Amazon at a glance
Shoppers on Amazon Germany searched for Schwimmer 95K times last year and spent an estimated €79K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 7.0%
- Market size, estimated
- €79Ka year
- Peak month
- June30.4× the quietest month
- Top search term
- chlor schwimmer34K searches a year
02 · Price
A sale here is worth €11.93.
Listings sell for €11.93 on average, from €3.41 to €25.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €11.93 that is €1K to €3K a year per listing.
- Average price
- €11.93under the $15 to $100 sweet spot
- Price range
- €3.41–€25.51
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #38 within Pools, Gartensaunas & Badewannen mit Sprudelfunktion. It carries 1,391 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 64%
- Out of stock, average day
- 8.3%
- Average rank
- #38in Pools, Gartensaunas & Badewannen mit Sprudelfunktion
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,391per listing
- Listings tracked
- 36
04 · Newcomers
5 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Schwimmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
165
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
48%
Top 20: 82%
Open market
33%
- Brand 132%
- Brand 29%
- Brand 39%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Schwimmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 30.4×
Search terms
Top Schwimmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chlor schwimmer34K/yr
- schwimmer pool19K/yr
- pool schwimmer14K/yr
- chlor dosierschwimmer11K/yr
- schwimmer16K/yr
- pool schwimmer chlor539/yr
- schwimmer pool chlor407/yr
Reviews and returns
What reviews say buyers love and hate about Schwimmer
We read the reviews and the return reasons for every product selling here.
“Leider fällt der Dosierschwimmer recht klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schwimmer questions
Answered from the same tracked data.