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Schmetterlingsflieder

Schmetterlingsflieder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Ranks 1,017 of 2,017 Garten niches · −1 vs the category median of 58

Market size 8Growth 91Conversion 25Competition 60Returns 100Price range 69Avg price 77Brand share 19Review moat 72Quality gap 76
This niche Category average · 2,017 niches

Is Schmetterlingsflieder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schmetterlingsflieder is a €30K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Worth a look — 57/100.

Schmetterlingsflieder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +99.8% over the last 90 days and 2.0% of searches end in a purchase.

€30K

revenue / yr

Units sold / yr3K
Search volume / yr+99.8%96K
Conversion rate2.0%
Avg price€15.71

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 11
Top-5 product click share49%
Open market8%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement75%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews634

Top Schmetterlingsflieder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

5%

  • BALDUR Garten35%
  • Garten Schlüter30%
  • GardenersDream16%
  • Green boutiQ7%
  • floranza4%
  • Müllers Grüner Garten Shop3%
  • Open — no brand owns it (4 brands, 5%)

Schmetterlingsflieder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR2.0%Products32Brands10Top 5 Brands92%OOS Rate7.0%Rating4.3★Reviews634Avg BSR#410
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 59.1×

Top Schmetterlingsflieder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flieder pflanzen winterhart20K/yr
  • flieder22K/yr
  • schmetterlingsflieder18K/yr
  • sommerflieder winterhart10K/yr
  • fliederbaum winterhart4K/yr
  • sommerflieder7K/yr
  • fliederbaum3K/yr
  • schmetterlingsflieder winterhart6K/yr
  • lilac5K/yr

What reviews say buyers love and hate about Schmetterlingsflieder

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Pflanzenwachstum52%

Flieder

Qualität insgesamt26%

Super Qualität

Feucht/Trocken4%

schön feucht

Preis-Leistungs-Verhältnis4%

Preis Leistung top

Farbe3%

Auf den ersten Eindruck TOP und "grün".

What buyers complain about

88% of reviews
Pflanzenwachstum31%

Wächst nicht

Feucht/Trocken18%

Sie war fast vertrocknet

Qualität insgesamt15%

Die Ware war miserabel

Gesamtgröße11%

Noch Recht klein

Preis-Leistungs-Verhältnis7%

schade ums geld

Schmetterlingsflieder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Feucht/Trocken
50%
2Pflanzenwachstum
20%
3beworben Vs Tatsächliches Produkt
13%
4Funktionalität insgesamt
6%
5Defekt Material/Teile
4%

Common Schmetterlingsflieder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schmetterlingsflieder 57/100 on Amazon Germany — Worth a look. The niche generates €30K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +99.8% over the last 90 days.
Search demand for Schmetterlingsflieder on Amazon Germany peaks in Mar–Apr–May–Jul, where the busiest month runs 59.1× the quietest.