Is schmetterlingsflieder profitable to sell on Amazon Germany?

The niche generates €30K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +99.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the schmetterlingsflieder niche?

10 brands and 11 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in schmetterlingsflieder?

Top complaints mined from reviews: Pflanzenwachstum, Feucht/Trocken, Qualität insgesamt. The return rate is 0.0%.

When does demand for schmetterlingsflieder peak?

Demand peaks in Mar–Apr–May–Jul; the busiest month runs 59.1× the quietest.

What does it cost to enter the schmetterlingsflieder niche?

Listings span €6.99–€33.01; the average listing price is €15.71 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.

schmetterlingsflieder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Great+99.8%

90-day search growth — must beat 0% to launch

Avg price

Great€15.71

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good633.59

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.99–€33.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad€30K

€30K/yr · 96K searches

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, schmetterlingsflieder is a €30K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

schmetterlingsflieder market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €31K–€39K; units × avg price
Conversion rate: 2.0%
Avg BSR: #410
Page quality: 0%
Prime: 0%
Sponsored: 75%
Out of stock: 7.0%
Avg brand age: 46 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

BALDUR Garten35%
Garten Schlüter30%
GardenersDream16%
Green boutiQ7%
floranza4%
Müllers Grüner Garten Shop3%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +99.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 59.1×

Open Trend

Top schmetterlingsflieder search terms

flieder pflanzen winterhart20K/yr +174.7%1.7% conv.
flieder22K/yr +82.0%0.7% conv.
schmetterlingsflieder18K/yr +72.5%3.1% conv.
sommerflieder winterhart10K/yr +82.5%2.8% conv.
fliederbaum winterhart4K/yr +487.4%1.5% conv.
sommerflieder7K/yr +66.4%2.1% conv.
fliederbaum3K/yr +270.2%0.8% conv.
schmetterlingsflieder winterhart6K/yr -7.8%3.9% conv.
lilac5K/yr +22.4%0.0% conv.

All search terms

Top schmetterlingsflieder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BALDUR Garten 1x dreifarbiger Schmetterlingsstrauch Papillion Tricolor Pflanze im 12 cm-Topf Buddleja davidii Buddleia Schmetterlingsflieder Sommerflieder winterhart trockenresistent

BALDUR Garten€12.113.9★2,485 rev

1 x Buddleia dreifarbiger Schmetterlingsstrauch gemischte Farben gesunde Gartenpflanze im 17cm Topf

GardenersDream€11.783.9★3,288 rev

Drei-Farben-Sommerflieder Tricolor (Buddleja Davidii) - Drei Farben Flieder in einem Topf von Garten Schlüter

Garten Schlüter€22.764.4★408 rev

BALDUR Garten 1x Flieder des Südens Pflanze im 1 5 Liter-Topf Lagerstroemia indica Kreppmyrte winterhart für Standort in der Sonne geeignet blühend pflegeleicht und resistent gegen Krankheiten

BALDUR Garten€16.823.9★2,485 rev

Garten Schlüter - Schmetterlingsflieder Black Knight - Sommerflieder (Buddleja) Pflanze in dunkel-violett lila halbschattig und winterhart - Flieder-Strauch

Garten Schlüter€11.304.6★190 rev

Newest

by launch date

Edelflieder Stämmchen Mme Lemoine Weiß gefüllt 60-80 cm Syringa vulgaris Duftflieder Stamm winterhart stark duftend Zierbaum für Garten Balkon Terrasse bienenfreundlich

Blumen-Senf€18.690 rev

3mo ago

Green boutiQ - Gartenpflanze - Syringa vulgaris Ludwig Spath - Gewöhnliche Flieder - Winterhart - Lila - 1 Pflanze - Topf 17cm - Höhe 45cm

Green boutiQ€16.7021 rev

4mo ago

Green boutiQ - Gartenpflanze - Syringa vulgaris Mme Lemoine - Gewöhnlicher Flieder - Winterhart - Weiß - 1 Pflanze - Topf 17cm - Höhe 45cm

Green boutiQ€16.7521 rev

4mo ago

GreenboutiQ - Schmetterlingsflieder Winterhart - Buddleja davidii Royal Red - Blume Rot - 1 Pflanze - Laubabwerfend - Schmetterlingsanziehend - Topf 17cm Höhe 25cm

Green boutiQ€14.896 rev

11mo ago

Zwergflieder Palibin - Syringa meyeri 3 Liter Gartenpflanze

Müllers Grüner Garten Shop€14.0518 rev

3y ago

What buyers say about schmetterlingsflieder

What buyers praise and complain about, mined from review topics.

What buyers love

Pflanzenwachstum52%

“Flieder”

Qualität insgesamt26%

“Super Qualität”

Feucht/Trocken4%

“schön feucht”

Preis-Leistungs-Verhältnis4%

“Preis Leistung top”

Farbe3%

“Auf den ersten Eindruck TOP und "grün".”

Stärke2%

“Sehr kräftige Pflanze top Qualität”

Gesamtgröße1%

“Gesunde Pflanze in guter Größe”

Anleitung/Benutzerhandbuch/Fehlerbehebung1%

“Besonders positiv überrascht haben mich die zusätzlichen Infomaterialien – übersichtlich, hilfreich und eine sinnvolle Ergänzung zum eigentlichen Artikel”

beworben Vs Tatsächliches Produkt1%

“Schöne Bilder als Werbung”

Geruch0%

“und einen wunderschönen Duft verbreiten.”

What buyers complain about

Pflanzenwachstum31%

“Wächst nicht”

Feucht/Trocken18%

“Sie war fast vertrocknet”

Qualität insgesamt15%

“Die Ware war miserabel”

Gesamtgröße11%

“Noch Recht klein”

Preis-Leistungs-Verhältnis7%

“schade ums geld”

Farbe2%

“Tricolor”

Stärke2%

“Sieht etwas dürftig aus”

beworben Vs Tatsächliches Produkt2%

“Reklamation”

Holzqualität1%

“vertrocknetes Holz”

Funktionalität insgesamt1%

“Hat leider nicht funktioniert”

Top return reasons

Feucht/Trocken50%

Pflanzenwachstum20%

beworben Vs Tatsächliches Produkt13%

Funktionalität insgesamt6%

Defekt Material/Teile4%

Preis-Leistungs-Verhältnis3%

Gesamtgröße3%

Farbe1%

Common questions

Is schmetterlingsflieder profitable to sell on Amazon Germany?: The niche generates €30K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +99.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the schmetterlingsflieder niche?: 10 brands and 11 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in schmetterlingsflieder?: Top complaints mined from reviews: Pflanzenwachstum, Feucht/Trocken, Qualität insgesamt. The return rate is 0.0%.
When does demand for schmetterlingsflieder peak?: Demand peaks in Mar–Apr–May–Jul; the busiest month runs 59.1× the quietest.
What does it cost to enter the schmetterlingsflieder niche?: Listings span €6.99–€33.01; the average listing price is €15.71 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.