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Schilfrohrmatte

Schilfrohrmatte shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

68
Worth a look

Top 12% of 2,017 Garten niches · +10 vs the category median of 58

Market size 21Growth 90Conversion 19Competition 81Returns 100Price range 81Avg price 95Brand share 76Review moat 61Quality gap 84
This niche Category average · 2,017 niches

Is Schilfrohrmatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schilfrohrmatte is a €85K/yr Amazon Germany market (205K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 68/100.

Schilfrohrmatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +96.9% over the last 90 days and 1.5% of searches end in a purchase.

€85K

revenue / yr

Units sold / yr4K
Search volume / yr+96.9%205K
Conversion rate1.5%
Avg price€27.61

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers21 · 24
Top-5 product click share34%
Open market41%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement86%
New entrants (1y)8· 1 succeeded
Avg rating4.2★
Avg reviews1,061

Top Schilfrohrmatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€3K€5K€8K€10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

24

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

34%

Top 20: 74%

Open market

34%

  • Sol Royal17%
  • Natursache13%
  • BooGardi11%
  • bambus-discount.com11%
  • Ribelli7%
  • NOOR7%

Schilfrohrmatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume205KCVR1.5%Products49Brands21Top 5 Brands59%OOS Rate5.9%Rating4.2★Reviews1,061Avg BSR#147
10K6KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.8×

Top Schilfrohrmatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schilfrohrmatte64K/yr
  • schilfmatte21K/yr
  • strohmatten sichtschutz13K/yr
  • bastmatten sichtschutz10K/yr
  • bastmatte13K/yr
  • schilfrohrmatte 180x60011K/yr
  • schilfrohrmatte 120x6008K/yr
  • strohmatte11K/yr
  • schilfrohrmatte 100x6008K/yr
  • schilf sichtschutz8K/yr

What reviews say buyers love and hate about Schilfrohrmatte

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Qualität insgesamt36%

Super Ware

Preis-Leistungs-Verhältnis15%

Alles bestens für den Preis

beworben Vs Tatsächliches Produkt12%

Hält was es verspricht

Stärke9%

robust

Gesamtgröße8%

Passt

What buyers complain about

81% of reviews
Qualität insgesamt40%

Unakzeptable Qualität und Ausführung

Gesamtgröße7%

Ware gut, nur leider falsche Maße bestellt

Preis-Leistungs-Verhältnis7%

Preis-Leistung leider negativ

Geruch5%

Billig und stinkt

Materialqualität5%

Nach einem Jahr ist das Material nicht mehr schön anzusehen, obwohl es trocken und geschützt einen Wasserbehälter verkleidete

Schilfrohrmatte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Qualität insgesamt
17%
3Defekt Material/Teile
9%
4Haltbarkeit
6%
5Farbe
5%

Common Schilfrohrmatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schilfrohrmatte 68/100 on Amazon Germany — Worth a look. The niche generates €85K/yr across 49 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved +96.9% over the last 90 days.
Search demand for Schilfrohrmatte on Amazon Germany peaks in Mar–Apr–May–Jun–Jul, where the busiest month runs 7.8× the quietest.