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Schaukelstuhl

Maybe

An estimated 0.6% of orders come back. But buyers convert on only 0.2% of searches, so Schaukelstuhl is a Maybe.

Flapen Score
63
63 / 100
Top 28% of 2,017 Garten niches · +5 vs the category median of 58
Market size
€401K/yr1.7M searches / yr
90-day growth
+1.2%search demand this quarter
Competition
18%top-5 click share · 63 brands · 70 sellers

Flapen Score

Schaukelstuhl against its category

The dotted line is the Garten average. Past it, Schaukelstuhl is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schaukelstuhl market on Amazon at a glance

Shoppers on Amazon Germany searched for Schaukelstuhl 1.7M times last year and spent an estimated €401K. The top 5 brands take 35% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €401K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
0.2%
Market size, estimated
€401Ka year
Peak month
May1.3× the quietest month
Top search term
schaukelstuhl692K searches a year

02 · Price

A sale here is worth €103.47.

Listings sell for €103.47 on average, from €28.04 to €284.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €103.47 that is €0 to €10K a year per listing.

Average price
€103.47above the $15 to $100 sweet spot
Price range
€28.04–€284.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #104 within Gartenmöbel & Zubehör. It carries 457 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
18%
Out of stock, average day
32.6%
Average rank
#104in Gartenmöbel & Zubehör
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
457per listing
Listings tracked
124

04 · Newcomers

20 of last year's 79 launches cleared the first-year sales bar.

79 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
79
Successful launches
20Amazon's first-year sales bar
Average brand age
30 months

Products

Top Schaukelstuhl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

63 rising

Sellers

70

Top-5 brand share

35%

Top 20: 70%

Top-5 click share

18%

Top 20: 45%

Open market

61%

  • Brand 19%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Schaukelstuhl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Schaukelstuhl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schaukelstuhl692K/yr
  • schaukelstuhl outdoor213K/yr
  • schaukelsessel174K/yr
  • stillsessel107K/yr
  • schaukelsessel outdoor39K/yr
  • schaukelstuhl wohnzimmer97K/yr
  • outdoor schaukelstuhl40K/yr
  • rocking chair53K/yr
  • schaukelstuhl outdoor wetterfest24K/yr
  • schaukelstuhl garten23K/yr

Reviews and returns

What reviews say buyers love and hate about Schaukelstuhl

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Komfort insgesamt”
15%of negative reviews mention “Montage/Installation”
0.6%of orders come back
“Zusammenbau total nervig”
A buyer, on “Montage/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schaukelstuhl questions

Answered from the same tracked data.