Is schaufel profitable to sell on Amazon Germany?

The niche generates €148K/yr across 50 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the schaufel niche?

31 brands and 154 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in schaufel?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gewicht schwer. The return rate is 0.5%.

When does demand for schaufel peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.5× the quietest.

What does it cost to enter the schaufel niche?

Listings span €4.90–€84.34; the average listing price is €24.89 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.

schaufel

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.89

avg listing price — sweet spot $15–$100

Price range

Great€4.90–€84.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Review moat

Good658.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€148K

€148K/yr · 255K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schaufel is a €148K/yr Amazon Germany market (255K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

schaufel market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €149K–€199K; units × avg price
Conversion rate: 2.3%
Avg BSR: #277
Page quality: 0%
Prime: 54%
Sponsored: 64%
Out of stock: 4.3%
Avg brand age: 51 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

154

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

36%

Top 20: 72%

Open market

37%

Fiskars32%
Xclou11%
SHW-FIRE6%
MIVOS6%
RUHR-BRILLANT4%
BLACK+DECKER3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.5×

Open Trend

Top schaufel search terms

schaufel148K/yr -11.9%1.6% conv.
schaufel garten29K/yr +70.5%3.3% conv.
fiskars schaufel22K/yr -0.5%3.3% conv.
schippe13K/yr -11.9%1.9% conv.
gartenschaufel groß7K/yr +15.8%1.2% conv.
shovel8K/yr -12.3%1.5% conv.
schüppe7K/yr -3.1%1.9% conv.
holsteiner schaufel6K/yr +14.9%1.2% conv.
schaufeln6K/yr -14.0%0.3% conv.
schaufel fiskars4K/yr -16.3%3.4% conv.

All search terms

Top schaufel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xclou Holsteiner Schaufel in Rot aus Stahl Gartenschaufel mit Holzstiel Bauschaufel mit optimaler Kraftübertragung Größe 2 Gesamtlänge: ca. 150 cm

Xclou€19.644.3★73 rev

Fiskars Schaufel Solid Breite: 23 5 cm Länge: 127 cm Stahl-Blatt/Kunststoff Schwarz/Orange 1003457

Fiskars€28.574.7★709 rev

Mivos Sandschaufel aus Kohlenstoffstahl für BAU- und Gartenarbeiten - Länge 124 cm - Gärtnerschaufel - Bauschaufel mit D-Griff und Stahlstiel - Hergestellt in der EU

MIVOS€37.794.5★52 rev

Fiskars Blumenkelle Für harte Böden Länge 30 cm Langlebiger Stahlkopf/Kunststoff Griff Schwarz/Orange Ergo 1027017

Fiskars€9.294.4★886 rev

RUHR-BRILLANT Holsteiner Sandschaufel | zum Transport Loser Materialien | Schaufelblatt aus Stahl 270 × 250 mm überlappend geschweißte Schwerlastdülle gehoben mit Eschen-Langstiel 130 cm

RUHR-BRILLANT€26.354.6★397 rev

Newest

by launch date

Amazon Basics Gartenschaufel zum Graben und Kantenbearbeiten Flachspaten D-Griff 120 0 x 19 0 x 13 6 cm Schwarz/Olivgrün

Amazon Basics€21.19117 rev

2mo ago

RASENKÖNIG Spaten mit Wurzelsäge Pro [Massivstahl] Wurzelspaten für die Gartenarbeit | mit 20 Sägezähnen ergonomischem Griff & breiter Trittkante | Stabiler Gartenspaten für leichteres Graben

RASENKÖNIG€26.45153 rev

1y ago

msymsyu Gartenschaufel 2 Stück Schwarz Gartenschaufel klein

msymsyu€7.46121 rev

1y ago

Starbover Gartenschaufel Klein Robuste Blumenkelle Schwarz mit D-Griff 78cm Leichte Handschaufel Metall für Erwachsene & Kinder Allround-Schaufel zum Graben für Garten Schnee & Camping

Starbover€16.0724 rev

1y ago

Fiskars Handschaufel mit extra hohem Rand Länge: 29 1 cm Kunstharz Schwarz/Orange 1071303

Fiskars€4.90267 rev

2y ago

What buyers say about schaufel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Top Produkte”

Stärke16%

“Solide”

Benutzerfreundlichkeit7%

“gute Handhabung”

Griff7%

“liegt super in der Hand.”

Preis-Leistungs-Verhältnis7%

“SUPER PREIS, ALLES BESTENS”

beworben Vs Tatsächliches Produkt5%

“Hält was er verspricht”

Gesamtgröße4%

“Bestens geeignet”

Schneiden/Trimmen4%

“Guter Spaten”

Materialqualität4%

“Material ok”

Pflanzenwachstum3%

“Funktionalität: Zum Umpflanzen und Jäten haben sie die ideale Größe – handlich und effektiv”

What buyers complain about

Qualität insgesamt16%

“Qualität ungenügend”

Haltbarkeit14%

“Spaten zerbrochen”

Gewicht schwer9%

“spürbar schwer”

Haftung/Klebrigkeit6%

“Dadurch klebt der ganze Griff”

Preis-Leistungs-Verhältnis4%

“Schade bei dem Preis”

Gesamtgröße4%

“Kleiner als erwartet”

Benutzerfreundlichkeit3%

“Unmöglich”

beworben Vs Tatsächliches Produkt3%

“Hält leider nicht was es verspricht”

Griff3%

“Tolle Spatenspitze, schlechter Griff”

Stärke3%

“Belastbarer Spaten: NEIN”

Top return reasons

Gesamtgröße42%

Gewicht schwer14%

Qualität insgesamt5%

Materialqualität4%

Funktionalität insgesamt3%

Defekt Material/Teile3%

Haltbarkeit3%

beworben Vs Tatsächliches Produkt2%

Mechanismus probleme2%

Kratzfestigkeit2%

Common questions

Is schaufel profitable to sell on Amazon Germany?: The niche generates €148K/yr across 50 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the schaufel niche?: 31 brands and 154 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in schaufel?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gewicht schwer. The return rate is 0.5%.
When does demand for schaufel peak?: Demand peaks in Mar–Apr–May; the busiest month runs 2.5× the quietest.
What does it cost to enter the schaufel niche?: Listings span €4.90–€84.34; the average listing price is €24.89 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.

schaufel

schaufel market data

Competition & brand share

Demand & seasonality

Top schaufel search terms

Top schaufel products on Amazon

Top sellers

Newest

Trending

What buyers say about schaufel

What buyers love

What buyers complain about

Top return reasons

Common questions

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