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Schaufel

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -2.7% this quarter, so Schaufel is a Maybe.

Flapen Score
56
56 / 100
Ranks 1,098 of 2,017 Garten niches · −2 vs the category median of 58
Market size
€148K/yr255K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
36%top-5 click share · 31 brands · 154 sellers

Flapen Score

Schaufel against its category

The dotted line is the Garten average. Past it, Schaufel is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schaufel market on Amazon at a glance

Shoppers on Amazon Germany searched for Schaufel 255K times last year and spent an estimated €148K. The top 5 brands take 60% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €148K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
2.3%
Market size, estimated
€148Ka year
Peak month
April2.5× the quietest month
Top search term
schaufel148K searches a year

02 · Price

A sale here is worth €24.89.

Listings sell for €24.89 on average, from €4.90 to €84.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €24.89 that is €2K to €6K a year per listing.

Average price
€24.89inside the $15 to $100 sweet spot
Price range
€4.90–€84.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #277 within Gartengeräte. It carries 659 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
54%
Out of stock, average day
4.3%
Average rank
#277in Gartengeräte
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
659per listing
Listings tracked
50

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Schaufel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

€0€4K€9K€13K€18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

154

Est. top-5 brand share

60%

Top 20: 92%

Est. top-5 click share

36%

Top 20: 72%

Open market

37%

  • Fiskars32%
  • Xclou11%
  • SHW-FIRE6%
  • MIVOS6%
  • RUHR-BRILLANT4%
  • BLACK+DECKER3%

Demand

Schaufel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Schaufel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schaufel148K/yr
  • schaufel garten29K/yr
  • fiskars schaufel22K/yr
  • schippe13K/yr
  • gartenschaufel groß7K/yr
  • shovel8K/yr
  • schüppe7K/yr
  • holsteiner schaufel6K/yr
  • schaufeln6K/yr
  • schaufel fiskars4K/yr

Reviews and returns

What reviews say buyers love and hate about Schaufel

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schaufel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data