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61

schattenrasen

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 60Conversion 95Competition 27Returns 100Price range 62Avg price 82Brand share 27Review moat 44Quality gap 83

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€17.71

avg listing price — sweet spot $15–$100

Price range

Good€7.54–€26.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+36.3%

90-day search growth — must beat 0% to launch

Market size

Good€403K

€403K/yr · 181K searches

Review moat

Okay2,123.93

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon Germany niche tracking, schattenrasen is a €403K/yr Amazon Germany market (181K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 61/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

schattenrasen market data

Units sold / yr
15K–20K
avg 1,000–1,250/product
Revenue / yr
€266K–€354K
units × avg price
Conversion rate
12.5%
Avg BSR
#23
Page quality
0%
Prime
79%
Sponsored
86%
Out of stock
7.2%
Avg brand age
65 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

25

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Veddelholzer33%
  • WOLF Garten21%
  • NATUREFLOW20%
  • TURBOGRUEN9%
  • halmland6%
  • Fepro5%
  • Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.3% search growth over the last 90 days.
13K8KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 41.0×

Top schattenrasen search terms

  • schattenrasen samen77K/yr
  • schattenrasen48K/yr
  • rasensamen schattenrasen21K/yr
  • schattenrasen schnellkeimend12K/yr
  • schattenrasensamen9K/yr
  • rasensamen schatten6K/yr
  • grassamen schattenrasen4K/yr
  • schattenrasen nachsaat3K/yr
  • rasensaat schattenrasen3K/yr
All search terms

Top schattenrasen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€40K20%€81K30%€121K40%€161K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about schattenrasen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Super Produkt”

Pflanzenwachstum32%

“Rasen wächst”

beworben Vs Tatsächliches Produkt7%

“Erfüllt was verspricht”

Preis-Leistungs-Verhältnis6%

“Preis Leistung Ok”

Farbe4%

“Super grün”

Benutzerfreundlichkeit4%

“Tolles Ergebnis, leicht anzuwenden”

Feucht/Trocken2%

“ließ sich super befeuchten”

Dicke2%

“Dichter Rasen”

Sonnenschirm/Windschutzscheibe1%

“Naja Schattenrasen, Schatten hatte ich genug,”

Stärke1%

“robust”

What buyers complain about

Pflanzenwachstum43%

“Wächst wie verrückt”

Qualität insgesamt17%

“Marketing top, Produkt Flop”

Preis-Leistungs-Verhältnis13%

“Schade ums Geld”

Funktionalität insgesamt8%

“Keimt nicht”

beworben Vs Tatsächliches Produkt6%

“Viel Werbung um Nichts”

Feucht/Trocken3%

“Nicht trockenresistent”

Haltbarkeit3%

“Echt schade hatten viel davon gehalten”

Verschwendung natürlicher Ressourcen2%

“Totalausfall”

Wasserbeständigkeit1%

“Schlecht trotz kontinuierlicher Wasserzugabe”

Stärke1%

“ist sehr dünn”

Top return reasons

Funktionalität insgesamt18%
Pflanzenwachstum16%
Preis-Leistungs-Verhältnis15%
Gesamtgröße13%
beworben Vs Tatsächliches Produkt13%
Qualität insgesamt11%
Auslaufsicher4%
Defekt Material/Teile3%
Benutzerfreundlichkeit2%
Haftung/Klebrigkeit1%

Common questions

Is schattenrasen profitable to sell on Amazon Germany?
The niche generates €403K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the schattenrasen niche?
8 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in schattenrasen?
Top complaints mined from reviews: Pflanzenwachstum, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for schattenrasen peak?
Demand peaks in Mar–Apr–May; the busiest month runs 41.0× the quietest.
What does it cost to enter the schattenrasen niche?
Listings span €7.54–€26.93; the average listing price is €17.71 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.