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Samen

soft demand (-48.1% this quarter) — Samen doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,630 of 2,017 Garten niches · −10 vs the category median of 58

Market size 30Growth 1Conversion 28Competition 76Returns 99Price range 73Avg price 31Brand share 48Review moat 62Quality gap 63
This niche Category average · 2,017 niches

Is Samen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Samen is a €138K/yr Amazon Germany market (642K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 48/100.

Samen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -48.1% over the last 90 days and 2.2% of searches end in a purchase.

€138K

revenue / yr

Units sold / yr25K
Search volume / yr-48.1%642K
Conversion rate2.2%
Avg price€9.68

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers15 · 25
Top-5 product click share39%
Open market24%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement96%
New entrants (1y)11· 2 succeeded
Avg rating4.4★
Avg reviews1,009

Top Samen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€6K€11K€17K€22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

39%

Top 20: 72%

Open market

18%

  • OwnGrown27%
  • Deine Gartenwelt20%
  • Loveplants12%
  • zengreens11%
  • Little Plants6%
  • LW TORAF6%
  • Open — no brand owns it (9 brands, 18%)

Samen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume642KCVR2.2%Products46Brands15Top 5 Brands76%OOS Rate24.0%Rating4.4★Reviews1,009Avg BSR#158
40K30KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.8×

Top Samen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • samen152K/yr
  • gemüsesamen91K/yr
  • samen gemüse77K/yr
  • saatgut74K/yr
  • gemüse samen48K/yr
  • pflanzensamen23K/yr
  • seeds20K/yr
  • saatgut gemüse20K/yr
  • pflanzen samen14K/yr
  • exotische samen16K/yr

What reviews say buyers love and hate about Samen

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Pflanzenwachstum35%

Eine robuste Auswahl und hohe Keimrate machen dieses Set ideal für Kinder oder den Kindergarten, es ist außerdem ideal abgestimmte Sorten für Selbstversorger, Familien und das eigene Hochbeet

Qualität insgesamt32%

Super Produkt

Geschenk Zweck11%

Auch ideal zum Verschenken

Preis-Leistungs-Verhältnis6%

Vielfalt und Preis OK

beworben Vs Tatsächliches Produkt4%

Wie erwartet

What buyers complain about

96% of reviews
Pflanzenwachstum48%

Sorte wächst überhaupt

Preis-Leistungs-Verhältnis12%

Schade ums Geld

Qualität insgesamt10%

Absolut miserable Keimqualität

Funktionalität insgesamt10%

Keimt nicht

Gesamtgröße6%

Kleines Mitbringsel

Samen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
24%
2Gesamtgröße
22%
3Funktionalität insgesamt
11%
4Produktzustand
8%
5Preis-Leistungs-Verhältnis
8%

Common Samen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Samen 48/100 on Amazon Germany — Skip it. The niche generates €138K/yr across 46 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved -48.1% over the last 90 days.
Search demand for Samen on Amazon Germany peaks in Jan–Feb–Mar–Apr, where the busiest month runs 4.8× the quietest.