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Rosenerde

Fail

Shoppers spend an estimated $50K a year here, so Rosenerde is a Fail.

Flapen Score
49
49 / 100
Ranks 1,574 of 2,017 Garten niches · −9 vs the category median of 58
Market size
€50K/yr34K searches / yr
90-day growth
+82.7%search demand this quarter
Competition
84%top-5 click share · 9 brands · 12 sellers

Flapen Score

Rosenerde against its category

The dotted line is the Garten average. Past it, Rosenerde is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rosenerde market on Amazon at a glance

Shoppers on Amazon Germany searched for Rosenerde 34K times last year and spent an estimated €50K. The top 5 brands take 93% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +82.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+82.7%
Conversion, latest week
11.4%
Market size, estimated
€50Ka year
Top search term
rosenerde22K searches a year

02 · Price

A sale here is worth €12.79.

Listings sell for €12.79 on average, from €6.74 to €19.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €12.79 that is €3K to €6K a year per listing.

Average price
€12.79under the $15 to $100 sweet spot
Price range
€6.74–€19.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #402 within Pflanzenerde & Nährmedien. It carries 57 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
38%
Out of stock, average day
3.5%
Average rank
#402in Pflanzenerde & Nährmedien
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
57per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Rosenerde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Brand 131%
  • Brand 228%
  • Brand 317%
  • Brand 49%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Rosenerde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 19.5× · 9 of 12 months tracked

Search terms

Top Rosenerde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rosenerde22K/yr
  • rosenerde für kübel4K/yr
  • rosenerde 40 l4K/yr
  • rosenerde 20 liter3K/yr

Reviews and returns

What reviews say buyers love and hate about Rosenerde

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pflanzenwachstum”
50%of negative reviews mention “Geruch”
0.1%of orders come back
“Die Erde selbst duftet nicht”
A buyer, on “Geruch”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Rosenerde questions

Answered from the same tracked data.