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Rollrasen

Fail

Buyers convert on only 0.5% of searches, so Rollrasen is a Fail.

Flapen Score
47
47 / 100
Ranks 1,686 of 2,017 Garten niches · −11 vs the category median of 58
Market size
€40K/yr109K searches / yr
90-day growth
+87.3%search demand this quarter
Competition
79%top-5 click share · 10 brands · 13 sellers

Flapen Score

Rollrasen against its category

The dotted line is the Garten average. Past it, Rollrasen is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rollrasen market on Amazon at a glance

Shoppers on Amazon Germany searched for Rollrasen 109K times last year and spent an estimated €40K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+87.3%
Conversion, latest week
0.5%
Market size, estimated
€40Ka year
Peak month
May9.3× the quietest month
Top search term
rollrasen61K searches a year

02 · Price

A sale here is worth €75.60.

Listings sell for €75.60 on average, from €13.53 to €313.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €75.60 that is €0 to €8K a year per listing.

Average price
€75.60inside the $15 to $100 sweet spot
Price range
€13.53–€313.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #308 within Blumen & Pflanzen. It carries 1,194 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
38%
Out of stock, average day
18.6%
Average rank
#308in Blumen & Pflanzen
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
1,194per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rollrasen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

€0€4K€8K€12K€16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

8%

  • Miau Katzengras39%
  • VERDUNA20%
  • Rollrasen Rudi19%
  • ARPON7%
  • Greenyp Das Original4%
  • NATUREFLOW3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Rollrasen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 9.3×

Search terms

Top Rollrasen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rollrasen61K/yr
  • rollrasen echtrasen31K/yr
  • rollrasen echt6K/yr
  • rollrasen kaufen4K/yr
  • rollrasen echtrasen 1qm6K/yr

Reviews and returns

What reviews say buyers love and hate about Rollrasen

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Pflanzenwachstum”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schneller keimte da nix, sorry”
A buyer, on “Pflanzenwachstum”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rollrasen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data