Skip to content

Rasenerde

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 71% of clicks, so Rasenerde is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 31% of 2,017 Garten niches · +4 vs the category median of 58
Market size
€274K/yr252K searches / yr
90-day growth
+112.9%search demand this quarter
Competition
71%top-5 click share · 10 brands · 21 sellers

Flapen Score

Rasenerde against its category

The dotted line is the Garten average. Past it, Rasenerde is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rasenerde market on Amazon at a glance

Shoppers on Amazon Germany searched for Rasenerde 252K times last year and spent an estimated €274K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +112.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €274K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
+112.9%
Conversion, latest week
5.2%
Market size, estimated
€274Ka year
Peak month
April63.9× the quietest month
Top search term
rasenerde145K searches a year

02 · Price

A sale here is worth €20.95.

Listings sell for €20.95 on average, from €12.52 to €62.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €20.95 that is €26K to €31K a year per listing.

Average price
€20.95inside the $15 to $100 sweet spot
Price range
€12.52–€62.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
€26K–€31K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #191 within Pflanzenerde & Nährmedien. It carries 1,068 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
38%
Out of stock, average day
11.8%
Average rank
#191in Pflanzenerde & Nährmedien
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,068per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rasenerde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Brand 136%
  • Brand 224%
  • Brand 317%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Rasenerde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 63.9×

Search terms

Top Rasenerde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rasenerde145K/yr
  • rasenerde mit sand37K/yr
  • rasenerde für ausbesserung11K/yr
  • rasenerde mit rasensamen10K/yr
  • mutterboden10K/yr
  • rasen erde6K/yr
  • rasenerde 40l6K/yr
  • muttererde6K/yr
  • muttererde für garten5K/yr
  • mutterboden erde für rasen4K/yr

Reviews and returns

What reviews say buyers love and hate about Rasenerde

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Pflanzenwachstum”
43%of negative reviews mention “Pflanzenwachstum”
0.1%of orders come back
“Schneller keimte da nix, sorry”
A buyer, on “Pflanzenwachstum”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rasenerde questions

Answered from the same tracked data.