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Räucherstäbchen

Fail

Prices span $1.18–$16.32, mostly outside the sweet spot, so Räucherstäbchen is a Fail.

Flapen Score
47
47 / 100
Ranks 1,686 of 2,017 Garten niches · −11 vs the category median of 58
Market size
€571K/yr959K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
60%top-5 click share · 13 brands · 53 sellers

Flapen Score

Räucherstäbchen against its category

The dotted line is the Garten average. Past it, Räucherstäbchen is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Räucherstäbchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Räucherstäbchen 959K times last year and spent an estimated €571K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 959K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €571K a year.

Searches, last 12 months
959K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
6.3%
Market size, estimated
€571Ka year
Peak month
December2.8× the quietest month
Top search term
räucherstäbchen760K searches a year

02 · Price

A sale here is worth €9.47.

Listings sell for €9.47 on average, from €1.18 to €16.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €9.47 that is €24K to €28K a year per listing.

Average price
€9.47under the $15 to $100 sweet spot
Price range
€1.18–€16.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
€24K–€28K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Gartenmöbel & Zubehör. It carries 6,675 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Gartenmöbel & Zubehör
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
6,675per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Räucherstäbchen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€57K€114K€171K€229K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

53

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

14%

  • Satya41%
  • Fumino12%
  • Folkulture12%
  • HEM11%
  • Giftbrit7%
  • Goloka3%
  • Open — no brand owns it (7 brands, 14%)

Demand

Räucherstäbchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Räucherstäbchen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • räucherstäbchen760K/yr
  • hem29K/yr
  • incense sticks35K/yr
  • räucherstäbchen set40K/yr
  • incense16K/yr
  • satya räucherstäbchen20K/yr
  • hem räucherstäbchen12K/yr
  • räucherstäbchen satya7K/yr
  • räucherstäbchen bio7K/yr
  • räucherstäbchen mit halter5K/yr

Reviews and returns

What reviews say buyers love and hate about Räucherstäbchen

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Geruch”
64%of negative reviews mention “Geruch”
0.4%of orders come back
“Stinkt”
A buyer, on “Geruch”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Räucherstäbchen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data