Is poolunterlage profitable to sell on Amazon Germany?

The niche generates €275K/yr across 43 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (72/100).

How competitive is the poolunterlage niche?

21 brands and 56 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in poolunterlage?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Stärke. The return rate is 0.5%.

When does demand for poolunterlage peak?

Demand peaks in May–Jun–Jul; the busiest month runs 78.5× the quietest.

What does it cost to enter the poolunterlage niche?

Listings span €8.27–€107.08; the average listing price is €29.64 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.

poolunterlage

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible€29.64

avg listing price — sweet spot $15–$100

Price range

Great€8.27–€107.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good1,133.42

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€275K

€275K/yr · 614K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon Germany niche tracking, poolunterlage is a €275K/yr Amazon Germany market (614K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 72/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

poolunterlage market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €445K–€593K; units × avg price
Conversion rate: 1.5%
Avg BSR: #17
Page quality: 0%
Prime: 37%
Sponsored: 95%
Out of stock: 4.2%
Avg brand age: 36 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

30%

BeMaxx17%
NEOLYMP12%
ALPIDEX11%
bonsport10%
Montafox10%
Bestway10%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 78.5×

Open Trend

Top poolunterlage search terms

pool unterlage109K/yr >1,000%1.1% conv.
poolunterlage80K/yr >1,000%1.0% conv.
poolmatten64K/yr >1,000%1.3% conv.
poolmatten schutzboden42K/yr >1,000%1.1% conv.
pool bodenschutzmatte39K/yr >1,000%1.2% conv.
bodenschutzmatte pool38K/yr >1,000%0.9% conv.
poolmatte33K/yr >1,000%1.1% conv.
pool matten untergrund29K/yr +966.5%1.4% conv.
poolunterlage rechteckig25K/yr >1,000%1.0% conv.
pool matte25K/yr >1,000%1.0% conv.

All search terms

Top poolunterlage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

bemaxx Bodenschutzmatte Fitness - Sportmatte Fitnessmatte Gymnastikmatte Puzzlematte Yogamatte Turnmatte Trainingsmatte Spielmatte Fallschutzmatte Laufbandmatte - Gym Workout Pool Garage

BeMaxx€22.124.4★21,699 rev

bonsport Pool Unterlegmatte Poolmatte 12 Stück - Bodenschutz Matte für den Pool/Planschbecken - Bodenfolie Bodenmatte Poolunterlage Bodenschutz schwarz

bonsport€25.634.4★1,384 rev

Bodenschutzmatte Fitness Set [31x31cm] - 24 Puzzlematte - EVA Sportmatte Fitnessmatte Rutschfest Bodenmatte für Fitnessraum&Fitnessgerät Fallschutzmatten Outdoor&Pool Unterlegmatte Schwarz

BEAUTYOVO€28.734.4★2,577 rev

NEOLYMP 18 Stück Pool Unterlage Outdoor zuschneidbar - Whirlpool Unterlegmatte rutschfest und langlebig - Poolmatten Schutzboden - Bodenschutzmatte Pool für Planschbecken

NEOLYMP€20.450.0★0 rev

bemaxx Poolunterlage Poolmatte Unterlegmatte - 18 EVA Pool Matten Set: Bodenschutzmatte Puzzlematte Poolfliesen Poolplatte Bodenmatte Bodenfolie Schutzboden Outdoor Poolteppich Whirlpool Planschbecken

BeMaxx€19.674.4★621 rev

Newest

by launch date

tillvex Premium Pool Unterlage Rechteckig 480x250 cm Geotextil 400g/m | Bodenplane für Pools bis 450x220 cm | Bodenschutzvlies zuschneidbar Schwimmbecken | Reißfeste Poolunterlage Bodenschutzmatte

tillvex€53.7492 rev

3mo ago

tillvex Premium Pool Unterlage Rechteckig 570x300 cm Geotextil 400g/m | Bodenplane für Pools bis 540x270 cm | Bodenschutzvlies zuschneidbar Schwimmbecken | Reißfeste Poolunterlage Bodenschutzmatte

tillvex€83.8892 rev

3mo ago

BeMaxx€19.67621 rev

6mo ago

NEOLYMP 72 Stück Pool Unterlage Outdoor zuschneidbar - Whirlpool Unterlegmatte rutschfest und langlebig - Poolmatten Schutzboden - Bodenschutzmatte für Planschbecken

NEOLYMP€67.620 rev

1y ago

Montafox 2 88 m Unterlegmatte 1 cm Dicke Poolmatte 8er Set Schwarz 60 x 60 cm Bodenfliesen Pool Whirlpool Erweiterbares Stecksystem Bodenschutz Matte Plantschbecken

Montafox€16.0842 rev

1y ago

What buyers say about poolunterlage

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“super Produkt”

Gesamtgröße9%

“Alles passt”

Preis-Leistungs-Verhältnis9%

“sind nicht so teuer”

beworben Vs Tatsächliches Produkt8%

“Hält, was es verspricht”

Materialqualität5%

“Material”

Benutzerfreundlichkeit5%

“Easy”

Stärke5%

“sehr robust”

Dicke4%

“Das Material ist angenehm dick, sehr robust und dämpft den Untergrund perfekt”

Weiches Gefühl3%

“Angenehm weich”

Montage/Installation3%

“Die Installation dieser ist jedoch flexibel, sodass jederzeit um weitere Platten erweitert werden kann, sollte Bedarf bestehen”

What buyers complain about

Dicke24%

“Dünnes Material”

Qualität insgesamt8%

“sehr schlecht und daher kein beurteilung ok”

Stärke7%

“Extrem dünn”

Preis-Leistungs-Verhältnis6%

“Könnte bissi billiger sein”

Geruch6%

“unangenehmer Geruch - leider absolut nicht geeignet”

Griff4%

“absolut nicht rutschfest”

Übung/Sporteignung3%

“Absolut nicht geeignet für ein Gym”

Defekt Material/Teile3%

“die Puzzleteile lösen sich.”

Materialqualität3%

“Viel zu dünnes Material”

Dünn3%

“Etwas dünn”

Top return reasons

Gesamtgröße39%

Dünn18%

Qualität insgesamt7%

Defekt Material/Teile5%

Farbe4%

Materialqualität3%

Funktionalität insgesamt3%

Dicke2%

Geruch2%

Preis-Leistungs-Verhältnis2%

Common questions

Is poolunterlage profitable to sell on Amazon Germany?: The niche generates €275K/yr across 43 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (72/100).
How competitive is the poolunterlage niche?: 21 brands and 56 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in poolunterlage?: Top complaints mined from reviews: Dicke, Qualität insgesamt, Stärke. The return rate is 0.5%.
When does demand for poolunterlage peak?: Demand peaks in May–Jun–Jul; the busiest month runs 78.5× the quietest.
What does it cost to enter the poolunterlage niche?: Listings span €8.27–€107.08; the average listing price is €29.64 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.